eCommerce Expo Twitter 2nd Oct 2013

@DaraNasr
Connecting With Your
Customers
Sunday, September 29, 13

@TwitterAdsUK
the pulse of the planet
@TwitterAdsUK

@TwitterAdsUK
Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterAdsUK

@TwitterAdsUK
David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496
RETWEETS
2,229
FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK

@TwitterAdsUK | Conﬁdential

10m

Happy Breaking Bad day bitches!
What’s your number? Calling the first
10 people to answer questions. Ask
me anything #yeahbitch
Aaron Paul
@aaronpaul_8

600000
650000
700000
750000
800000
@AaronPaul_8’s followers on Twitter
1 JUN 2013 19 AUG 2013

This is my “BREAKING BAD IS ON
TONIGHT, AND I STILL AHVE 3
EPISODES LEFT BEFORE I CAN WATCH
IT” face instagram.com/p/csUR9-BMzO
Rihanna
@rihanna

Hi @jamieoliver do you cook meth?
Frankie Boyle
@frankieboyle

@TwitterAdsUK | Conﬁdential 11
15m UK users

80% on mobile

500m Tweets
every day

@TwitterAdsUK
where new connections are made
@TwitterAdsUK

Drizzy @Drake
The ﬁrst million is the hardest.
@DaraNasr | Conﬁdential

Drizzy @Drake
The ﬁrst million is the hardest.
T. Boone Pickens @boonepickens
@Drake The ﬁrst billion is a helluva lot harder.

Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.

Lib Dem Press Ofﬁce
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.

@labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.

#WeNurses
@TwitterAdsUK

Marketing in
the moment

Live, Public, Conversational
TWITTER IS

#hungry
Stanley Milgram (1933 - 1984)

Number of People Looking Up
Probability
of passersby
looking up
...who stop

The greatest opportunity
for brand relevance

LIVE
3Sunday, September 29, 13

LIVE
CONNECTED

LIVE
CONNECTED
EVERYDAY

EVERYDAY

#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
source: Twitter Internal Q3 2013

“run”

:00&
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“run”

Conversations
are predictable

“shopping”

“shopping”
Calling all beauty addicts! Book your
#AutumnBeauty event ticket at
#SelfLondon now bit.ly/1flg1FI
pic.twitter.com/7pCiymow45
Selfridges.com
@Selfridges

Shopping Tesco
Every conversation is a potential marketing moment

More formats

140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD

PRODUCT CARD
37
LEAD GEN CARD MOBILE APP CARD VINE APP

More targeting

MOBILE
GENDER
GEOGRAPHY
ADVOCACY
PURCHASE
AWARENESS/
CONSIDERATION
overlay...
INTEREST TARGETING
SEARCH
KEYWORD TARGETING
LOOK-A-LIKES
FOLLOWERS

More partners

API

LIVE

@TwitterAds | Conﬁdential 43
Twelve months. One moment. All
different - #allforthis #UCLFinale
pic.twitter.com/4CGZeJC9CC
adidasfootball
@adidasfootball
Key “now” moments
can be planned for

Twitter, Inc. | Conﬁdential
0M
1M
2M
3M
06:00 12:00 18:00 24:00
44
And engaged at scale
6MTWEETS

@TwitterAdsUK@TwitterAdsUK

@TwitterAdsUK
#SecretReporter Toni&Guy
See what’s in my #LFW survival kit!
What’s your go-to hair product for a cloudy
London day?xo #SecretReporter
Tony&Guy
@Hair_Wardrobe
SPOTTED straight hair & centre partings
as seen on Cara Delevigne at #Burberry
#LFW #SS14 xo #Secretreporter
pic.twitter.com/wxdinTGIsI
Tony&Guy
@Hair_Wardrobe

@TwitterAdsUK

NBA @NBA
How did that go in?!? Pondexter with crazy shot and foul!
#NBARapidReplay #LiveMas - on.nba.com/Z7HypG
Promoted by NBA
Tweets
Twitter ampliﬁes live moments

CONNECTED

Twitter is the
second screen

of UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012

40%
of all Twitter trafﬁc around
peak time is about TV
60%

>90%
of online public conversations
about TV happen on Twitter
40%
of all Twitter trafﬁc around
peak time is about TV
60%

15.4M impressions
3.2M uniques
(US only)

Live
Reach
15.4M impressions
3.2M uniques
(US only)

#hungryTwo screen engagement

#hungry

stronger message association
95%
TV ads are more effective with Twitter ad targeting
source: Twitter TV ad targeting beta (US) 2013

stronger message association
95%
TV ads are more effective with Twitter ad targeting
higher purchase intent
58%
source: Twitter TV ad targeting beta (US) 2013

Samsung Mobile US @SamsugMobileUS
Coming to you first: unlock JAY Z’s new
album #MagnaCarta 72 hours early, only on
your Samsung Galaxy. See how: smsng.us/
1ai7eEx
8,067
RETWEETS
3,898
FOLLOWING

If 1 Million records
gets SOLD and
billboard doesn't
report it, did it
happen? Ha.
#newrules
77 characters

Marketing in
the moment

LIVE

LIVE
CONNECTED

LIVE
CONNECTED
EVERYDAY

eCommerce Expo Twitter 2nd Oct 2013

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