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This document outlines a campaign to promote disciplined credit card spending among Thai people. It discusses the problem of Thai consumer debt levels and sets out objectives to raise awareness, interest and action around responsible credit card use. The campaign communication plan proposes using television commercials, print, radio, events, online and social media to convey the message. The goal is to inspire people to only spend on their credit card when truly needed through an approach based on scare, save, and slow principles.

THAI PEOPLE SPENDING CREDIT CARD
WITH DISCIPLINLY CAMPAIGN
Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
$C R E D I T C A R D
Saturday, September 28, 13

Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
OUTLINE CAMPAIGN
$C R E D I T C A R D
PART I : CAMPAIGN INFORMATIONS
CAMPAIGN BACKGROUND . CAMPAIGN DETAILS . CAMPAIGN OBJECTIVES
PART II : CONCERN OF PROBLEM
RESULT . CONCERN OF PROBLEM . RESERCH
PART III : CONCEPTUAL APPROACH
KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH
PART IV : COMMUNICATION PLAN
REFFERENCE . THE EXECUTIONS
Saturday, September 28, 13

PART I
CAMPAIGN INFORMATIONS
Contents @ by Prapada Vikasikam 13530445
All Rights Reserved. The contents may not be reproduced in whole
or in part without prior written permission from the company.
CAMPAIGNBACKGROUND.CAMPAIGNDETAILS.CAMPAIGNOBJECTIVES
$C R E D I T C A R D
Saturday, September 28, 13

CAMPAIGN INFORMATIONS
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
REASON & WHY
Saturday, September 28, 13

CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
LIFE IS A JOURNEY FOR ORDINARY PEOPLE, BUT FOR THOSE WHO THINK DIFFERENT , WHO INSPIRE PEOPLE ,
WHO INFLUENCE THE WORLD , WHO CHANGE THE WAY OF LIVING .... THE GAME CHANGERS, THEY LIVE THEIR
LIFE FOR IT, EVERY MINUTE IS COUNT, THEY LEAD THEIR OWN DESTINATION, THEY LIVE THE JOURNEY !
WHY?
THAI PEOPLE HAVE A DEBT
Saturday, September 28, 13

CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
ÁÕ¡ÒÃãªŒ¨‹ÒÂ¼Ô´
¶Í¹à§Ô¹Ê´
Saturday, September 28, 13

CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
Saturday, September 28, 13

CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
ISSUE IS
JUST USE IT WHEN YOU REALLY NEED MONEY
Saturday, September 28, 13

CONCERN OF PROBLEM
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
áµ‹¨ÃÔ§æáÅŒÇ ¹‹Ò¡ÅÑÇ´Í¡àºÕéÂ·Õè·Ñº¶Á¡Ñ¹ÁÒ¡æ
Saturday, September 28, 13

CONCEPTUAL APPROACH
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
KEY VISUAL FOR CAMPAIGN
INSPIRATION FROM S : SCARE SAVE AND SLOW
C R E D I T C A R D
DEBTNESS
C R E D I T C A R D
DEBTNESS DEBTNESS
C R E D I T C A R D
DEBTNESS
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
COMMUNICATION PLAN : THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
PART I : COMMUNICATION OBJECTIVE
I. AWARENESS
II. INTEREST
III. ACTION
:
:
:
Saturday, September 28, 13

I. TVC
II. PRINT
III. RADIO
IV. EVENT
V. INTERACTIVE MEDIA
VI. ONLINE MEDIA
VII. SOCIAL MEDIA
COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
COMMUNICATION PLAN :THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
PART II : COMMUNICATION TOOLS
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
TV COMMERCIAL PRINT RADIO EVENT
38% 15% 12% 10%
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
INTERACTIVE MEDIA ONLINE MEDIA SOCIAL MEDIA OOH (OUT OF HOME MEDIA)
10% 8% 5% 3%
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
TVC TELEVISON COMMERCIAL
àÅ‹ÒàÃ×èÍ§ÃÒÇ·ÕèÁÒ¡¨Ò¡ BASE ON TRUE STORY
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
PRINT
INFORMATIVE
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
RADIO
PUBLISH
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
OOH (OUT OF HOME MEDIA)
ºÍ¡ãËŒ·ÃÒº AWARENESS
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
EVENT
ãËŒ¡ÅØ‹Áà»‡ÒËÁÒÂÁÕ ACTIVITY
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
INTERACTIVE MEDIA
INTEREST
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
ONLINE MEDIA
ACTIVE AND INTEREST
Saturday, September 28, 13

COMMUNICATION PLAN
THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN
MEDIAS ARE
SOCIAL MEDIA
à»ÅÕèÂ¹¾ÄµÔ¡ÃÃÁ¡ÅØ‹Áà»‡ÒËÁÒÂ´ŒÇÂ¡ÒÃ REMIND
Saturday, September 28, 13

DISCOVER
PAID MEDIA
TVC
PRINT
RADIO
MAGAZINE
EVENT
OOH
FACEBOOK
TWITTER
APPLICATION
GAME ONLINE
LINE
OWNED
ASSETS
MOBILE PHONE
YOUTUBE
ADDTIONAL
INTERACTION
POINT
SHARE
EARNED MEDIA
SHARES
LIKES
TWEETS
COMMENTSWEBSITE
CONTENT HUB
Saturday, September 28, 13

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financial assets represent claim for future benefit or cash. Financial assets are formed by establishing contracts between participants. These financial assets are used for collection of huge amounts of money for business purposes. Two major Types: Debt Securities and Equity Securities. Debt Securities are Also known as fixed-income securities or instruments. The type of assets is formed by establishing contracts between investor and issuer of the asset. • The first type of Debit securities is BONDS. Bonds are issued by corporations and government (both local and national government). • The second important type of Debit security is NOTES. Apart from similarities associated with notes and bonds, notes have shorter term maturity. • The 3rd important type of Debit security is TRESURY BILLS. These securities have short-term ranging from three months, six months, and one year. Issuer of such securities are governments. • Above discussed debit securities are mostly issued by governments and corporations. CERTIFICATE OF DEPOSITS CDs are issued by Banks and Financial Institutions. Risk factor associated with CDs gets reduced when issued by reputable institutions or Banks. Following are the risk attached with debt securities: Credit risk, interest rate risk and currency risk There are no fixed maturity dates in such securities, and asset’s value is determined by company’s performance. There are two major types of equity securities: common stock and preferred stock.  Common Stock: These are simple equity securities and bear no complexities which the preferred stock bears. Holders of such securities or instrument have the voting rights when it comes to select the company’s board of director or the business decisions to be made.  Preferred Stock: Preferred stocks are sometime referred to as hybrid securities, because it contains elements of both debit security and equity security. Preferred stock confers ownership rights to security holder that is why it is equity instrument <a href="https://www.writofinance.com/equity-securities-features-types-risk/" >Equity securities </a> as a whole is used for capital funding for companies. Companies have multiple expenses to cover. Potential growth of company is required in competitive market. So, these securities are used for capital generation, and then uses it for company’s growth. Concluding remarks Both are employed in business. Businesses are often established through debit securities, then what is the need for equity securities. Companies have to cover multiple expenses and expansion of business. They can also use equity instruments for repayment of debits. So, there are multiple uses for securities. As an investor, you need tools for analysis. Investment decisions are made by carefully analyzing the market. For better analysis of the stock market, investors often employ financial analysis of companies.

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在线办理(GU毕业证书)美国贡萨加大学毕业证学历证书一模一样

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1. THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. $C R E D I T C A R D Saturday, September 28, 13

2. Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. OUTLINE CAMPAIGN $C R E D I T C A R D PART I : CAMPAIGN INFORMATIONS CAMPAIGN BACKGROUND . CAMPAIGN DETAILS . CAMPAIGN OBJECTIVES PART II : CONCERN OF PROBLEM RESULT . CONCERN OF PROBLEM . RESERCH PART III : CONCEPTUAL APPROACH KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH PART IV : COMMUNICATION PLAN REFFERENCE . THE EXECUTIONS Saturday, September 28, 13

3. PART I CAMPAIGN INFORMATIONS Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. CAMPAIGNBACKGROUND.CAMPAIGNDETAILS.CAMPAIGNOBJECTIVES $C R E D I T C A R D Saturday, September 28, 13

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5. Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART II CONCERN OF PROBLEM $C R E D I T C A R D RESULT . CONCERN OF PROBLEM . RESERCH Saturday, September 28, 13

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12. Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART III CONCEPTUAL APPROACH $C R E D I T C A R D KEY THOUGHT . THINKING STRATEGIES . CONCEPTUAL APPROACH Saturday, September 28, 13

13. Saturday, September 28, 13

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15. Contents @ by Prapada Vikasikam 13530445 All Rights Reserved. The contents may not be reproduced in whole or in part without prior written permission from the company. PART IV COMMUNICATION PLAN $C R E D I T C A R D PLANNING . REFFERENCE . THE EXECUTIONS Saturday, September 28, 13

16. COMMUNICATION PLAN THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN COMMUNICATION PLAN : THAI PEOPLE SPENDING CREDIT CARD WITH DISCIPLINLY CAMPAIGN PART I : COMMUNICATION OBJECTIVE I. AWARENESS II. INTEREST III. ACTION : : : Saturday, September 28, 13

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