DT Consulting is a strategy consulting firm that helps life sciences companies undergo large-scale digital transformations to improve customer experience for patients, physicians, and payers. As part of its parent company Indegene, DT Consulting has experience advising many top life sciences firms. It provides strategic guidance on digital transformation, customer experience design, and commercial strategy to build client capabilities and deliver excellent customer outcomes.

1. DT Consulting
As a Strategy firm, we help life sciences companies lead their large-scale digital
transformation efforts for continued customer experience success.

2. 2
Reinvent Your Core Medicine Business
© 2022 DT Consulting, an Indegene Company. All rights reserved.
Clinical Commercial
Medical

3. DT Consulting
As a strategy consulting firm, we drive
transformation by building capabilities
required to help life sciences companies
thrive in the digital age for continued
customer experience success for
patients, physicians, and payers.
Engaging with DT Consulting means
clients will harness the power of data,
capitalize on new technology, transform
into intelligent operations, master
customer experience design, and build
customer-centric, digital talent and
culture.
As part of the Indegene group, our
focus on digital and customer
experience transformation has made DT
Consulting the trusted advisor of many
Tier-1 life sciences firms in the US,
Europe, and Asia.
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© 2022 DT Consulting, an Indegene Company. All rights reserved.

4. 4
Reinvent Your Core Medicine Business
© 2022 DT Consulting, an Indegene Company. All rights reserved.
The Creation of Capabilities The Adoption of Capabilities The Maturity of Capabilities
The Delivery of Excellent
Customer Experiences
On-stage Capabilities
Behind-the-scenes Capabilities
Process and People Support
CLINICAL MEDICAL COMMERCIAL
PATIENTS, PHYSICIANS AND PAYERS
P
O
O
R
F AIR GO OD
E
X
C
E
L
L
E
N
T

5. 5
We Improve Customer Experiences for Patients, Physicians and Payers
© 2022 DT Consulting, an Indegene Company. All rights reserved.
Patients
Physicians
Payers
Clinical Medical Commercial

6. 6
What Are The Key Elements of Customer Experience?
© 2022 DT Consulting, an Indegene Company. All rights reserved.
Creating a Culture
of Customer Centricity
Leadership I Ownership I Recognition
I Compliance I Change management
Building Case for CX
Customer focus I Customer value I Cross organization I Communication
Governing and Resourcing CX
Governance I Team I Talent I Training I Skills I Resource allocation
Designing CX
Campaign planning I Customer journey design I Service design I
Personalization I Optimization I Content I Engagement model
Understanding and Prioritizing Customers
Market/Competitor insights I Commercial insight I Customer insight I
Profiting I Segments I Personas I Prioritization
Establishing a CX Strategy
CX vision I CX strategy I CX roadmap I CX framework I Strategy integration
Measuring CX
Measurement framework I KPIs I Data
Enabling CX
Coordination I Best practices I Operations I
Technology I Investment I Partnerships

7. 7
What Are The Key Elements of Digital Transformation?
© 2022 DT Consulting, an Indegene Company. All rights reserved.
DX provides advisory services to support with the execution of digital transformation
strategies – informing on current maturity, working to define operational excellence, managing
the change and ensuring impact through customer-centric and insight-driven operations.
Building
Roadmaps
Operating
Excellence
Transformation
Enablement
Capability
Embedding
Insights
Optimization
Vision Setting As-is Discovery Engagement Framework Design KPI Frameworks
Capability Maturity TOM Design Skills and Learning Pilot and Learn Insight Enablement
Strategic Roadmapa TOM Roll Out Agoption Plabooks Analytics and NBA
DX Consulting Services

8. 8
What Are The Key Elements of Commercial Strategy?
© 2022 DT Consulting, an Indegene Company. All rights reserved.
Strategic Development
Commercial Transformation
Growth Maximization
Portfolio Planning Brand Strategy
Product Commercialization
Launch Excellence
Strategic planning and
commercial capability building
Marketing mix and
resource allocation
Omnichannel
planning and brand
performance
New product planning and
launch readiness assessment
Supporting global and regional commercial
stakeholders to ensure the commercial model is
fit for the emerging operating environment
• Commercial strategy & vision
• Capability requirements
• Commercial model design
• Data and infrastructure strategy
• Monitoring framework
Portfolio heads
evaluating the
resource allocation
across their
omnichannel
campaigns to ensure
optimal commercial
impact
• Portfolio strategy
• Lifecycle strategy
• Customer strategy
• Marketing mix
priorities
• Resource allocation
Franchise leaders
developing
engagement plans to
drive brand
performance and
ensure digital
commercial
excellence
• Brand strategy
• Customer strategy
• Customer
engagement plan
• Campaign planning
• Performance
management
Launch leads preparing for a new product
launch to ensure the strategy and commercial
plans will drive maximum impact
• Launch strategy & implementation roadmap
• Operating model design
• Campaign planning
• Resource allocation
• Measurement framework
• Launch readiness

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Access To An Extended Team of Leading Experts
© 2022 DT Consulting, an Indegene Company. All rights reserved.

10. Thank you!