Enabling your commercial operations to be future ready. A solution to augment measurement frameworks and optimize business and operational dimensions with data, insights, and recommendations to drive efficiencies in commercial operations.

1. Enabling your commercial
operations to be future ready
14 November 2022

2. © 2022 Indegene. All rights reserved. 2
Life science’s commercial landscape is rapidly evolving
Scalable personalization
of content, campaigns and experience
for patients and physicians
Changing priorities
from effective and efficient content
factory to transformative content
supply chain
New GTM models
that use digital means to drive
prescriptions as physicians limit
access to field reps significantly
Integrated data and analytics
capabilities
to assimilate data from diverse
sources and define the next-best
action
Reformed operations and
capabilities
that are agile and support sustainable
commercial growth of the organization
Value story communication
to substantiate the pricing and help
patients get the best reimbursement
possible

3. © 2022 Indegene. All rights reserved. 3
Here’s how we enable enterprise-wide commercial transformation
Fully integrated, yet modular solutions
Commercial Strategy
Strategy and Consulting
Solutions
• Transformation
Management
• Launch Excellence
• Change Management
• Digital Benchmarking
Measure and Optimize
• Omnichannel Strategy
and CX Design
• Channel and Campaign
Solutions
• Marketing Solutions
Delivery and Project
Management
Customer Experience
and Success Office
• Creative Studio
• Digital Content and
Web Production
• Content Diagnostics
• Digital Production
and Tagging
• Omnichannel Strategy and
Assessment
• Marketing Automation
• Campaign Development
and Execution
• Media Operations
• Social Media Management
Creative and Content
Studio
Omnichannel Campaign
Hub
Data and Insights
• Commercial Analytics
• Patient Analytics
• Market Intelligence
and Forecasting
Analytics
Omnichannel Campaign Planning, Strategy, Production and Execution
Change Management & Governance
Technology and Innovation
Technology Integration,
Orchestration and Operations

4. © 2022 Indegene. All rights reserved. 4
Strategy and Consulting
Maximize business outcomes by leveraging industry best practices
Why it is important?
Differentiate your
brand in the
market
Overcome
internal and
external barriers
to adopt change
Design fit-for-
purpose customer
engagement
model
Our services
DX/CX benchmarking
• Digital maturity assessment
• Customer experience review
• Customer experience quotient
• Customer engagement plan review
• Digital organization assessment
• Customer experience training
Portfolio optimization/managed
solutions mix
Transformation management
• Business case, diagnostics
• Purpose, strategy, and commercial
operations roadmap
• Organizational design (e.g. global –
local alignment)
• Operating model design
Change management
• Change management and
communication strategy
• Change adoption measurement and
governance
Launch excellence

5. © 2022 Indegene. All rights reserved. 5
Customer Experience and Success Office
Ensure seamless orchestration of omnichannel campaigns, from inception to execution
Why it is important?
Ensure customer
experience
success
Maximize
campaign
performance
Lower cost of
execution
Our services
Omnichannel strategy and CX Design
• Omnichannel campaign planning
• Customer journey design
• Targeting and segmentation
• Channel mix strategy
• Process governance
• Measurement framework design
Channel and campaign solutions
• Channel activation support
• Partner management
• Media strategy and planning
• Channel performance monitoring
Marketing service delivery
• Campaign orchestration across
channels
• Brand liaising
• Paid media channel buying
Agile project management
• Project coordination/milestone
management
• Third-party partner management
• Deployment oversight

6. © 2022 Indegene. All rights reserved. 6
Content and Creative Studio
Healthcare and branding expertise for effective communication
Why it is important?
Ensure customer
experience
success
Maximize
campaign
performance
Lower cost of
execution
Our services
Content diagnostics
• As-is state analysis of assets and
reusability
Content development
• Content strategy aligned with
persona needs
• Content edits and modifications
• Derivative content storyboard
• Content localization and adaption
Creative studio
• Creative concept design and
strategy
• UI/UX strategy and experience
design
• Core creative development
• Creative updates and modifications
Digital production and tagging
• Development of HTML files (email,
e-detail, banner, print)
• Testing and validation
• Digital asset management
• Channel deployment

7. © 2022 Indegene. All rights reserved. 7
Omnichannel and Campaign Hub
Drive personalization, agility, and reuse by enabling a robust content engine
Why it is important?
Achieve content
personalization at
scale
Drive faster time
to market
Enhance content
reuse across
channels and
markets
Our services
Omnichannel strategy and
assessment
• MarTech ecosystem assessment
• Channel integrations design
• Target-state recommendations
Social media management
• Social media strategy, campaign
design, and execution
• Social media ad management
• Social media listening
• Customer engagement
Marketing automation platform
configuration and setup
• User journey configuration
• Campaign journey design
• Advanced dynamic journeys
Media operations (organic and paid)
• Audit and advisory
• Media buying (paid)
• Execution, reporting, and
optimization
Campaign development and execution
• Multichannel campaign assets
development
• Campaign QA
• Multi-touchpoint campaign
execution and management – MAP

8. © 2022 Indegene. All rights reserved. 8
Data and Analytics
Drive the optimum level of data and analytics maturity for your organization
Why it is important?
Drive outcomes
across providers,
patients, and
payers
Make prompt
data-driven
strategic
decisions
Generate real-
time insights and
metrics
Our services
Commercial analytics
• Brand and customer insights
• Omnichannel planning and
optimization
• Omnichannel engagement
• Salesforce effectiveness
Market intelligence and forecasting
analytics
• Advanced market research
• KOL profiling
• Social media listening
• Benchmarking analysis
• Competitor activity tracking
• Market-based sales forecasting
• Digital landscape assessment
Patient analytics
• Predictive analysis
• Patient journey optimization
• Patient insights
• Payer and provider insights

9. © 2022 Indegene. All rights reserved. 9
Patient Support
Boost therapy access, affordability, and adherence to ameliorate patient outcomes
Why it is important?
Expand patient
reach and
improve
experience
Drive long-term
therapy
adherence
Ensure HCP
buy-in to drive
better patient
support
Our services
User experience design
• Patient journey design
• Content and channel strategy
• Diagnostics and training services
• Pharmacy services
• E-services – electronic consent and
intelligent benefit verification
Patient awareness services
• Targeted patient outreach
• Social and digital campaign
• Direct-to-consumer operations
• Website, app, portals
Patient onboarding services
• Reimbursement support
• Copay support
Patient adherence support
• Personalized patient engagement
• Telehealth and virtual care
• Omnichannel engagement – portals,
App
• Nurse counselling

10. © 2022 Indegene. All rights reserved. 10
Pricing, Reimbursement and Market Access
Maximize value for your products
Why it is important?
Enable better
access through
the right value
propositions
Align strategic
vision with
execution
Drive decisions
based on
insightful data
Our services
PRMA Advisory
• Pricing, Reimbursement and
Contracting
• Multi-Country Strategies
• Solutions for Market Launch & LOE
Success
• Market Access Strategy, Tactics,
Decision Making
• 2º & 1º Market Research and
Insights
• Opportunity assessment and
planning at every stage of product
cycle
PRMA Centers of Excellence
• Global Dossier and Documentation
• Economic Modeling
• HTA Assessment and Strategic
Support
• BD&L Support
• Market Access L&D and Value
communication
• PRMA Implementation, Analytics
and Advisory Support

11. We helped a leading, global
biotech company transform its
commercial operations
and CX
© 2022 Indegene. All rights reserved. 11
56%
Global content
reuse
26%
Agency cost
33%
Faster time to
market
á
á

12. © 2022 Indegene. All rights reserved. 12
We enabled a leading pharma
drive >80% medicine
repurchase rate across
diverse brands
1,50,000+
patients enrolled
onto the PSPs
>70%
therapy persistence
achieved in 10
months
>80%
repurchase rate
achieved across 32
brands

13. We helped one of the global leaders in
endocrinology to improve sales
revenue of an injectable
device by 30%
7,000+
Requests for a
sample
13,700+
Engagement on
messages
4,500+
Tele-rep requests
© 2022 Indegene. All rights reserved. 13

14. Thank you!