DRY Clean Your Marketo Instance - Adobe Summit 2023 - Experience Makers Spotlight
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This document discusses how to "DRY clean" a Marketo instance by making it more efficient and reusable. It recommends setting up DRY (Don't Repeat Yourself) confirmation emails and error notifications to avoid duplicating content. For confirmation emails, it suggests using a single global email template with program tokens instead of defining emails locally in every program. For errors, it advises creating a tokenized alert email template and Smart Campaign to notify administrators when webhook or launchpoint errors occur. The goal is to write code and content once and trigger it in multiple places to reduce maintenance overhead from changes.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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DRY Clean Your Marketo Instance - Adobe Summit 2023 - Experience Makers Spotlight
- 2. DRY Clean Your Marketo Instance Amy Goldfine Senior Manager, Marketing Operations, Iterable Founder, MarketingOpsAdvice.com
- 3. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Agenda 01 Introduction 04 Set up DRY Error Notifications 02 What is DRY Cleaning? 03 DRY Confirmation Emails 3
- 4. Introduction
- 5. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Hi, I’m Amy! ▪ I love helping people like you! ▪ Marketing Ops @ Iterable ▪ MarketingOpsAdvice.com ▪ 4X Marketo Engage Champion
- 6. ©2023 Adobe. All Rights Reserved. Adobe Confidential. MarketingOpsAdvice.com/Adobe-Summit
- 7. What is DRY Cleaning?
- 8. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Sound familiar? • Corporate rebrand • Webinar errors • Update confirmation emails DRY Cleaning can help!
- 9. ©2023 Adobe. All Rights Reserved. Adobe Confidential. DRY Cleaning Can Help! Surprise: you are a programmer! (No, I’m not going to teach you to code) Marketo uses SQL ➤ DRY = Don’t Repeat Yourself Write once, trigger many places ➤ WET = Write Every Time
- 11. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Confirmation Email ● The WET Way: Local confirmation email in every Website Content program ● All these emails are the same ● Huge pain to update them! ● Rebrand = nightmare ● The DRY Way: Single tokenized confirmation email for all Website Content ● Sending from a content program will pull in the content program’s tokens
- 12. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Confirmation Email Program tokens Global email
- 13. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Confirmation Email
- 15. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications ● Marketo will not automatically notify you about webhook or Launchpoint errors ● Use DRY Cleaning to alert you so you can fix the problem before it piles up ● First, create a tokenized alert email ● Next, create a Smart Campaign to send an alert when the error occurs
- 16. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications—Alert Email
- 17. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications—Alert Email
- 18. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications—Launchpoint Webinar Error • Platforms: GoToWebinar, Zoom, ON24 (Legacy), Adobe Connect, etc. • Trigger: Program Status is Changed, Program Is Any, New Status is Registration Error
- 19. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications—Webhook Error • Trigger: Webhook is Called, Error Type is not Successful • Super DRY Option: Webhook is any • More Information: 1 Smart Campaign for each webhook
- 20. ©2023 Adobe. All Rights Reserved. Adobe Confidential. Error Notifications—Flow Step • Flow Step: Send Alert • Keep it DRY—send all alerts to an email alias
- 21. ©2023 Adobe. All Rights Reserved. Adobe Confidential. MarketingOpsAdvice.com/Adobe-Summit
Editor's Notes
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