The document discusses the various drivers of Corporate Social Responsibility (CSR) in India, highlighting factors such as regulatory pressures, ethical considerations, environmental concerns, and stakeholder expectations. India's CSR regulatory framework mandates certain companies to allocate 2% of their profits to CSR initiatives, leading to significant social and economic benefits. Examples from companies like Tata, HUL, Infosys, and Wipro illustrate the positive impact of CSR on reputation, social issues, and community development.

1. Drivers of CSR in India
Prachi Singla (17)
MBA HR

2. Introduction
• Several research articles have explored the drivers of CSR in India.
• A study by Singh et al. (2016) found that regulatory pressures, social
pressure, and ethical considerations were the primary drivers of CSR in
India.
• Another study by Krishna et al. (2019) found that environmental concerns
were also an important driver of CSR in India.

3. Regulatory Framework
• India's regulatory framework for CSR includes the Companies Act, 2013, and
the Corporate Social Responsibility Rules, 2014.
• The act mandates that companies with a net worth of at least Rs. 500 crore, a
turnover of at least Rs. 1,000 crore, or a net profit of at least Rs. 5 crore,
must spend at least 2% of their average net profits in the preceding three
financial years on CSR activities.
• The regulatory framework has played a significant role in driving CSR in
India.

4. Economic Benefits
• CSR initiatives can generate economic benefits for companies, including
increased customer loyalty, improved reputation, and better access to capital.
• For example, Tata Group's CSR initiatives have helped improve its reputation
and have made it a more attractive employer. It has also helped the company
access funding from investors who prioritize companies with a strong CSR
record.

5. Ethical Considerations
• Companies are increasingly expected to behave in a socially responsible
manner. CSR can help companies meet these expectations and operate
ethically.
• For example, HUL's Project Shakti has helped empower rural women
entrepreneurs, providing them with livelihood opportunities and addressing
gender inequality

6. Environmental Concerns
• The environmental concerns that drive CSR in India include climate change,
pollution, and resource depletion.
• For example, Infosys has implemented several initiatives to reduce its carbon
footprint, including the use of renewable energy and the adoption of energy-
efficient practices.

7. Social Impact
• CSR can have a significant social impact, including poverty reduction,
education, and healthcare.
• For example, Wipro's Project Santwana provides healthcare services to
underserved communities in India, helping to improve their overall health
outcomes.

8. Stakeholder Pressure
• Stakeholders, including investors, customers, and employees, can exert
pressure on companies to engage in CSR.
• Notably, the growing trend of impact investing, where investors prioritize
companies with a strong CSR record, has led to an increase in CSR initiatives
in India.

9. Thank you!
• In conclusion, CSR is an increasingly important issue for businesses in India.
• Regulatory pressure, economic benefits, ethical considerations,
environmental concerns, social impact, and stakeholder pressure are all
important drivers of CSR in India.
• Several companies in India have implemented successful CSR initiatives, and
research has explored the drivers of CSR in India