This document discusses using inbound marketing to drive practice growth for dentists. Inbound marketing involves creating useful content to attract customers organically rather than pursuing outbound activities. It can help practices be easily found online and draw customers to their website. The document offers to help practices implement inbound marketing strategies like social media automation, treatment funnels, branded webpages, blogs, and leveraging LinkedIn and Facebook to find and engage with ideal patients.

1. DRIVE YOUR
PRACTICE GROWTH THE
INBOUND MARKETING WAY

2. Inbound marketing refers to marketing
activities that bring visitors in, rather than
marketers having to go out to get attention.
Inbound marketing earns the attention of
customers, makes the company easy to be
found, and draws customers to the website by
producing interesting content.

3. Overwhelmed by all the choice and pace of
change?
Completely bewildered about
where to start and what to do

4. I don't want to be left behind!

5. Simply don’t have the time!
(or the inclination )
but know "we" need
to do something

6. Is this really the best course
for my practice?
Show me the return!

7. We help YOUR
ideal PATIENTS
FIND you &
TRUST you

8. 6 POINT CHECK

18. SOCIAL MEDIA
AUTOMATION

23. TREATMENT FUNNELS
CALL TO ACTION (CTA's)
WEB FORMS

29. METRICS - what?
ANALYTICS - so what?

32. 6 POINT CHECK

33. ITI Study Club
PROMOTION

34. BRANDED WEBPAGES
(BRAND SCRIPT)

36. BLOG / NEWSLETTER
( CONTENT )

37. LINKEDIN
SEARCH - CONNECT - MAIL
+
EXPORT EMAIL
+
UPDATE - PUBLISH POSTS

38. FACEBOOK
PRIVATE GROUP
EVENT PAGES
PERSONAL PROFILE

39. DURING EVENT
TAKE PICTURES
ASK TO CONNECT
ASK TO REVIEW

40. QUESTIONS?