1) dreamON! is a startup created by friends 3 years ago that aims to provide various services to users through a single app called asYouWish!. 2) asYouWish! will integrate existing ideas like transportation, accommodation, shopping, and more into a single app to make multiple services easily accessible to users. 3) The founders have created teams to handle technical development, marketing, design, and other tasks needed to code, test, launch, and maintain the asYouWish! app over a 2 year period outlined in their schedule.

1. dreamON! presents
asYouWish!

2. Introduction
dreamOn! is a startup that me and some of my friends started
recently around 3 years back. The motto behind every startup is
to make money as much as possible; as is ours but in a little
different manner.
We are not confined to a specific domain or area to work with.
We tend to work for people and provide facilities to them as
much as we can. We are ready for new ideas, we hire people
from different backgrounds and expand ourselves.

3. Introduction
With a deep insight into our surroundings and people, we found
it very easily that everyone is nowadays “APP”ified. Every
possible thing people want they have in their phones as an APP.
So, we people decided to present something really different to
the society, to the people.
And, we present:
asYouWish!

4. …and
What is
that ???

5. It is an INTEGRATION of some existing ideas!
As we can see…

6. Why
carry
so
many
apps
???????

7. Why
pay
different
for
all
?????

8. Why not
a single
App
providing
all
facilities ????

9. asYouWish! will help people avail anything and
everything they wish to!
Be that a cab, a restaurant, shopping,
finding travel places, schools, colleges,
buying and selling goods and even much more.
All the details will be contained in the app
and will provide the users with
all the necessary facilities to avail them

10. dreamON!, the Company!
A startup, a brainchild of a few friends
who were classmates. We are mainly
CSE people, all of us good in some
certain technologies. So we thought
of combining them and implement
them to do some customer services
and make money out of that.

11. dreamON!, the Company!
As a company, asYouWish! will be our
first product, so certainly we are
ZERO now! With our strategies and
marketing plans we wish to win
people’s hearts and very soon will
compete with the industry leaders.

12. dreamON!, the Competitors!
Well, looking at our strategies and looking around we find the
following companies as our major competitors today:
1. OLA Cabs
2. OYO Rooms
3. Google maps
4. Flipkart
5. Zomato
6. MakeMyTrip
7. OLX

13. dreamON!, the Collaborators !
If we think of collaborators, we take the help of some small
organisations in the beginning:
1. Some local car drivers we will contact with for the cab
services
2. Local post offices for the delivery systems
3. Google maps for navigations(obviously for starting with)
4. Local hotels and restaurants we will tie up with
5. Implement the online shopping facilities with lower possible
costs than the competitors

14. dreamON!, the Target !
In the context of target customers we target the General people
around, but we choose a remote place where the facilities are
still not well provided to people.
e.g. we study in Silchar, a town in the
district of Cachar, Assam
which is still developing and we choose it to
start with.

15. dreamON!, the Goal !
Primarily, we at least have that much of capital in order to start
with the business.
So, mainly we focus on how we can reach out to more and more
people.
That being the primary goal, we next focus on expanding the
facilities as soon as we will have sufficient amount of resources
in our hands.

16. dreamON!, the Goal !
In the next max two years, we try our best to position ourselves
best in a single place where we start, e.g. in Silchar. It will
require a bit of hard work as we will have to physically visit
stores, people, cabs and all; but all will be paid of later.

17. dreamON!, Customer Value !
1. Best possible service
2. Quality assurance of information
3. Compensations guaranteed if anything goes wrong
4. Least possible charges

18. dreamON!, Colaborator Value !
1. Fair payments as per the agreements
2. Gratifications they deserve
3. Compensations guaranteed if anything goes wrong

19. dreamON!, Company Value !
1. Fair returns to all the contributors
2. Gratification guaranteed
3. Special rewards and bonuses to the ones who have
performed exceptionally
4. Perks as promised

20. dreamON!, The Product !
1. An integrated app to provide multiple facilities to the users
2. Users no more have to keep different apps in the phone
3. As per the company decision, these facilities will be free
1. Routing
2. Finding places
and these will be paid
1. Cab
2. Hotel
3. Tickets and all others
4. And as per our requirements we decided to keep the price of
the premium app as $5

21. dreamON!, The Services !
1. It will provide cab facility
2. It will show route
3. It will book hotels
4. It will book your tickets be that flight or movie or anything
5. It will help you online shopping
6. It will help you find any place
7. It will help buying and selling used goods online

22. dreamON!, The Brand !
We call the app as asYouWish!. As we have already elaborated
about, anything anyone wishes gets it in the app integrated.
We have the slogan as “Just at your doorstep!  ” .
We are still left with the Brand logo and the jingle which will
surely play a very crucial role in our Marketing Strategy.
Vigorous team meetings are going on almost everyday regarding
this.

23. dreamON!, The Incentives !
To Customers:
Within 6 months from launching they will be offered the
app at half the price, i.e. $2.5
To Collaborators, Company personnel and Stake holders:
They will be served free with the premium version of the
app

24. dreamON!, The Communication !
To communicate the ideas with the target customers, we have
selected a few ways:
1. Advertisements in the most crowded places in the town
2. Contacting some ad agencies we will try make our ads
telecast on local TV channels
3. Ads in some of the public vehicles like rickshaws, buses etc.
and also in some hoardings.
And about the collaborators and company personnel we will
organise timely meetings and communicate with them

25. dreamON!, The Distribution !
As per our plans we will distribute the key aspects of the
offerings at the time of launching the app and also will continue
afterwards doing the same :
1. At the launching event
2. Addition to the existing advertisements
3. Social networking sites

26. dreamON!, The Infrastructure !
We have the following teams working in our company:
1. Technical: Implements the actual ideas
2. Publicity: Helps communicating and distributing the key
offerings
3. Marketing: All the marketing tasks are handled
by them including the collaborations
4. Design: Looks after all the user end activities
like logo, slogan, jingles etc.

27. dreamON!, The Processes !
Requirement Analysis:
We organise meetings and discuss actually what are the things
we will actually require and how we are going to acquire them

28. dreamON!, The Processes !
Coding: We work on the real piece of the business. We integrate
all our ideas and implement them in the best possible manner

29. dreamON!, The Processes !
Design: It is the work of the design team to make the piece of
work more attractive, more presentable as much as they can
keeping an eye to the surroundings.

30. dreamON!, The Processes !
Testing: The piece of work is tested for bugs, performance
issues and how they can be improved as per the requirements

31. dreamON!, The Processes !
Distribution: At last after passing all the tests the app is decided
to launch and distribute to the people

32. dreamON!, The Processes !
Updating: Taking user reviews, feedbacks the company comes to
know what is good and what is bad about the app and they try
to fix them on a timely basis

33. dreamON!, The Schedule !
We target max 2 years from today in order to position ourselves
with the least possible fulfilment of our goals

34. dreamON!, The Schedule !
1 month we keep for the requirement analysis and the
preliminary discussions needed before the actual
implementation

35. dreamON!, The Schedule !
We will need max
2 months
for the coding and
implementation

36. dreamON!, The Schedule !
We keep 2 months for the Design team because it includes the
composition and recordings of the jingles as well along with the
logo, slogans and all.

37. dreamON!, The Schedule !
We need around 1 month for the entire Testing procedure

38. dreamON!, The Schedule !
Then we will distribute the app among our workers, the
collaborators, the stake holders; i.e. mainly a small group of
people just like a Beta testing. We keep 1 month for this work

39. dreamON!, The Schedule !
In the following 1 month, we will again look for the bugs and
the user feedbacks in order to improve the user experience

40. dreamON!, The Schedule !
As soon as all these works are done, we plan to launch the app
and distribute it as per the plans.

41. dreamON!, Conclusion !
We are a startup, trying to grow in the corporate world with all
the general people’s support. We hope people will like our
product and unhesitatingly will report us what they found good
and what was disturbing so that we can have the chance to
serve them again!

42. Thank you!

43. Disclaimer
Created by:
Arindam Gohain, NIT Silchar,
During the Marketing Internship
under the strict Supervision of
respected
Prof. Sameer Mathur Sir,
IIM Lucknow.