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NITIE Ideas for student startups


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NITIE Ideas for student startups

  1. 1. Ideas for Young Entrepreneurs Hamara Dhandha NITIE batch 2011
  2. 2. Who are we? <ul><li>Nikhil Kulkarni </li></ul><ul><li>PGDIM Batch 2005 </li></ul><ul><li>Working with IT Advisory, KPMG </li></ul><ul><li>Conceiver of MastishK </li></ul><ul><li>Creator of Arbit Choudhury </li></ul><ul><li>Active Blogger, barCamper </li></ul><ul><li>Interested in tinkering with ideas </li></ul><ul><li>For more details: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  3. 3. Who are we? <ul><li>Hemantkumar Jain </li></ul><ul><li>PGDIM Batch 2005 </li></ul><ul><li>Working with Mahindra Satyam </li></ul><ul><li>Conceiver of MastishK </li></ul><ul><li>Creator of Arbit Choudhury </li></ul><ul><li>Org. Change Management Consultant, Vedic Mathematics Trainer, Entrepreneur. Active Forumer, BarCamper </li></ul><ul><li>Interested in tinkering with ideas </li></ul><ul><li>For more details: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  4. 4. <ul><li>Do you all know about If not – go find out! </li></ul><ul><li>Bollywood is BIG and so is bollywood music ! And its UNIQUE !! </li></ul><ul><li>The west does not need a film music database (hardly any film songs!) </li></ul><ul><li>But in India just like cricket, people want information about music </li></ul><ul><ul><li>Song – Actors, singers, composer, lyricist etc. combination </li></ul></ul><ul><ul><li>Song : Movie information (and vice versa) </li></ul></ul><ul><ul><li>Other trivia like year, inspiration (if copied), amusing facts </li></ul></ul><ul><li>Sharing music files is piracy – sharing information about music is not ! </li></ul><ul><li>Yet - No universal database of music in India – LETS MAKE ONE! </li></ul><ul><li>Steps to execution </li></ul><ul><ul><li>Collate as much information as possible from public sources </li></ul></ul><ul><ul><ul><li> or sites about movies </li></ul></ul></ul><ul><ul><ul><li>Physical music libraries or musuems </li></ul></ul></ul><ul><ul><ul><li>Music sites also have info about songs </li></ul></ul></ul><ul><ul><li>Start the website as a Wiki </li></ul></ul><ul><ul><li>Approach music companies to support voluntarily (Show them the benefits) </li></ul></ul><ul><ul><li>Add other features like reviews of latest albums </li></ul></ul><ul><ul><li>Start revenue earning through promos </li></ul></ul><ul><ul><li>Attempt online delivery of music for old songs </li></ul></ul>
  5. 5. Taxi No 9211 <ul><li>How many times have you found yourself stranded with no taxi in sight ? How often do you wish you could simply make a call and a taxi would be there for you; wherever you are, whenever you want? </li></ul><ul><li>Services like Meru exist! How many of you have used them ??? Why ? </li></ul><ul><li>What about having such a service for the Black-n-Yellow taxis ? </li></ul><ul><li>An attempt to organize the unorganized Mumbai Taxi scenario </li></ul><ul><li>Can you act as the middle layer between the commuter and the taxi ! </li></ul><ul><li>Do you think there is a need and market for such a service ? </li></ul><ul><li>A Commuter calls a call center which locates a Taxi using cheap technology and sends a msg or calls the Taxi to inform him of the available customer ! The taxi driver calls the customer and zeroes in on his/her exact location. </li></ul><ul><li>You connect the service provider to the service seeker ! </li></ul><ul><li>Taxi tracking by “Mobile” and Google Latitude </li></ul><ul><li>Caller tracking using G-Latitude for registered (Paid) users too !! </li></ul><ul><li>Steps needed to ensure Service and Quality levels. </li></ul><ul><li>Taxi cannot refuse the commuter after destination is made known. </li></ul>
  6. 6. ClickHappy <ul><li>Most you might be having Digicams ! </li></ul><ul><li>All of you have a Mobile Phone and 98% would have a camera ! </li></ul><ul><li>Clicking a photograph was never so easy ! </li></ul><ul><li>But do you know Photography ? Or even the basics of Photography? </li></ul><ul><li>How about a website where one can learn Photography !!! </li></ul><ul><li>From Basics to Advanced ! From Mobile camera to DigiCam to SLR ! From Expert Leading Photographers of India ! At a kick-ass price !!! </li></ul><ul><li>The market is HUGE and the earnings should come from the Numbers </li></ul><ul><li>A series of courses. Basics for Free and Advanced for a low price </li></ul><ul><li>A Community of users who share, comment and rate pics taken by each other, share their photographic stories </li></ul><ul><li>A Community of Photographers who mentor advanced learners, comment and rate their pics </li></ul><ul><li>The course material can be created by Googling and then enhanced by the expert photographers panel … </li></ul><ul><li>BIG names and small price can potentially large numbers !! </li></ul>
  7. 7. Book a Table <ul><li>Rip off of a London based online restaurant table booking service which now operates across Europe. </li></ul><ul><li>Model works on helping people reserve tables at specialty restaurants </li></ul><ul><li>Steps to execution </li></ul><ul><ul><li>Identify and convince at least one specialty hotel/restaurant to start online booking through you </li></ul></ul><ul><ul><li>Create an online portal for this hotel/restaurant with all info about it </li></ul></ul><ul><ul><ul><li>Enable booking online of a table </li></ul></ul></ul><ul><ul><ul><li>Customer details to be captured </li></ul></ul></ul><ul><ul><ul><li>Phone number can be captured – especially to alert for any upcoming discounts </li></ul></ul></ul><ul><ul><li>Start viral marketing of the site </li></ul></ul><ul><ul><ul><li>NITIE alumni, College alumni etc </li></ul></ul></ul><ul><ul><ul><li>Professionals / Companies etc </li></ul></ul></ul><ul><ul><ul><li>Other online methods </li></ul></ul></ul><ul><ul><li>Identify more specialty restaurants to add to the site </li></ul></ul><ul><ul><li>Improve site features: </li></ul></ul><ul><ul><ul><li>SMS booking </li></ul></ul></ul><ul><ul><ul><li>Phone Booking </li></ul></ul></ul><ul><ul><li>Expand to other cities </li></ul></ul><ul><ul><li>Start getting discounts and commissions from restaurants once you have a sizable customer base </li></ul></ul>
  8. 8. Rasta Dikhao <ul><li>Q: What do you do to locate a new service/business? </li></ul><ul><ul><li>Answer from India : But obviously – you ask a friend / relative! </li></ul></ul><ul><ul><li>Answer from US : Find the service online and call them up </li></ul></ul><ul><li>Q: What do you do when you are lost trying to locate a new address? </li></ul><ul><ul><li>Answer from India : But obviously – you ask someone around! </li></ul></ul><ul><ul><li>Answer from US : Locate the place on satNav or Google Maps on mobile </li></ul></ul><ul><li>Why don’t Indians use Google Maps on mobile? </li></ul><ul><ul><li>Most phones in India are not net enabled by default </li></ul></ul><ul><ul><li>People in India are averse to using technology culturally </li></ul></ul><ul><li>Implication: doesn’t work in India – JustDial does! </li></ul><ul><li>Why? </li></ul><ul><ul><li>Asking people for information is a cultural habit in India </li></ul></ul><ul><ul><li>Proliferation of mobile phones in India has gone up </li></ul></ul><ul><li>So what if there was a service whom you could ask driving directions? </li></ul><ul><li>If JustDial is an option for Google – this service would be for Google Maps </li></ul><ul><li>Execution plan </li></ul><ul><ul><li>Set up a call center which will use Google Maps to guide the user </li></ul></ul><ul><ul><li>Start viral marketing of the service </li></ul></ul><ul><ul><li>Grow to other cities </li></ul></ul>
  9. 9. Interested? <ul><li>Make a CV … </li></ul><ul><ul><li>Write your Statement of Purpose in it </li></ul></ul><ul><ul><li>Why do you think it’s a good idea </li></ul></ul><ul><ul><li>What can you add to the idea? </li></ul></ul><ul><li>… and send it across </li></ul><ul><li>CV in PPT form preferable! </li></ul><ul><li>We love Power Point ! </li></ul>