Salesforce.com delivers 3 major releases per year using an Agile development methodology called ADM. ADM employs Scrum project management and some extreme programming practices based on lean principles such as eliminating waste, building in quality, respecting people, optimizing the whole system, and just-in-time decision making. This allows Salesforce.com to deliver high quality software on a monthly rhythm. The panel discussed how Salesforce.com is able to effectively coordinate development across its platform and core products to achieve this rapid release cadence.

1. Behind-the-Scenes at Salesforce.com:
Delivering 3 Major Releases a Year
Backstage Pass
Steve Greene, salesforce.com
Panelists
Chris Fry, salesforce.com
Rajani Ramanathan, salesforce.com
Mark Abramowitz, salesforce.com
Jason Winters, salesforce.com
Brian Zotter, salesforce.com

2. Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements including but not limited to statements concerning the potential market for our existing service
offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any
such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from
the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in
our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our
service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain
profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating
history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue
to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance
of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our
effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange
rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-
K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These
documents are available on the SEC Filings section of the Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements, except as required by law.

3. Steve Greene
VP, Program Management
& Agile Development

7. ADM Release Cycle
Monthly Rhythm
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Release Release ReleaseRelease

10. What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It employs
Scrum project management framework, adopts certain
extreme programming practices and is based on lean
principles.

11. 1
Eliminate Waste

12. 2Build Quality In

13. 3Respect People

14. 4Optimize the Whole

15. 5Create Knowledge

16. 6Just-in-time Decisions

17. 7Deliver Fast

18. On time,
high quality
delivery

19. Chris Fry
VP, Platform & Core Development
Rajani Ramanathan
VP, Quality Assurance
Mark Abramowitz
Sr. Director, Product Management
Steve Greene
VP, Program Management &
Agile Development
Salesforce.com
Moderated By:
Jason Winters
Sr. Manager, User Interface Design
Brian Zotter
Director, Development

22. Agile Planning: Coming Soon to You
• Spring 2010: CA
launching commercial
product similar to
Scrumforce
• ca.com/agile: Join the
CA Agile Community
and shape your dream
product
• Booth 902: Find out
more on the Cloud Expo
show floor

23. Next Steps
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