The document lists various common myths and misconceptions that are often believed in business. Some examples include the ideas that the boss always has the best ideas, ambiguity should be eliminated before starting a project, and that creativity does not scale in business. Overall, the document seems to critique commonly held beliefs in management and suggest that some practices may not be as effective as commonly thought.

1. WE i RD MYTHS WE BELIEVE in B U S I N E S S http://www.istockphoto.com/file_closeup/health-and-beauty/fashion/1839981-england-football-fan.php?id=1839981 Steve Greene, salesforce.com

2. The boss has the best ideas

3. Get everything started now so it looks like we’re making progress

4. Everything is priority 1

5. My staff can’t make a good decision

6. Leadership only comes from the top

7. “ The driver” is the only effective leadership style

8. It’s better to motivate rather than inspire

9. Individual utilization is more important than team effectiveness

10. It must be right the first time

11. Ambiguity must be eliminated before we start

12. We can predict and commit to what we’ll build this year

13. The truth is dangerous

14. My title reflects my credibility

15. More due diligence will give me the answer I want

16. Bad news is our enemy

17. The project is 90% complete

18. It’s all about me

19. My staff is focused on my career advancement

20. The job of my staff is to deliver work for me

21. Centralized control is the key to enterprise scale

22. Change can only happen incrementally

23. The process should guarantee that I will not fail

24. Specialization will lead to more productivity

25. If we predict the future we can be predictable

26. More precision in my estimates will make them more accurate

27. Talent doesn’t matter. The process will fix it

28. I can’t trust my staff to manage a budget

29. Performance reviews matter

30. My staff must be 110% utilized

31. Increased pressure on my staff will drive productivity

32. We can’t do that because it’s not part of the plan

33. Stick to the plan even though the world has changed

34. If I don’t check my blackberry the world will fall apart

35. If we let our Talent make decisions they’ll spin out of control

36. Radical Transparency will diminish my power

37. Loyalty is more important than competence

38. Creativity doesn’t scale

39. There is no room for failure

40. There’s no need in business to focus on humanity

41. got more?

42. Think about it.