Consider Cambridge Analytica, GDPR, and the data that divides us. How much data is enough, and can we even process everything we accumulate?

1. Drawing the line:
Will we ever have
enough data?
Consider Cambridge Analytica,
GDPR, and the data that
divides us. How much data is
enough, and can we even
process everything we
accumulate?
by Jake Burgess

2. Data has become the hottest
commodity of the digital world —
and also its fiercest source of
debate.
Getting Started

3. Data is just information, but
information is everything. Without
it there would be no why or
because, and human productivity
would cease.
What is Data?

4. We are now treading new
and murky waters, facing two
particular questions: What
information do we need, and
how much?

5. 2018 was flooded with ongoing
revelations about personal data –
from the Cambridge Analytica
scandal to GDPR in Europe. Now,
the whole world’s asking: What are
they doing with their data and why?
Quality, Quantity, and Questions

6. The biggest point of concern for
many individuals is the sheer
quantity of information gathered
and an uncertainty over whether
it’s all necessary. So, is it?

7. Data management in business
extends far beyond personal
customer data: revenue,
seasonal performance,
conversions, social activity — the
list of data points is endless.

8. We praise analytical tools for
becoming more powerful – and
making us more powerful. But do
we really need so much power?

9. Filter data before it reaches analysis. If your
data comes from asking questions, build
custom surveys to ask the right ones. If you
use consumer activity data, reassess to see
which data is useful and which isn’t — and be
proactive about optimizing input.
Deploy the Data Doormen

10. Do We Need Data… At All?
Some say 75% of the information is all you
need to make a decision, but 75% of what?

11. Steve Jobs, founder and former CEO of
Apple, was famous for basing decisions
on intuition. He said that zero market
research went into designing the iPad,
yet his tech products became the most
sought-after in the world and his work
redefined an entire industry.

12. Data Beyond Business
Can measuring, aggregating, and analyzing
data bring a net benefit to civilization? The
answer is a resounding YES!

13. Big Data is being touted as a powerful
tool to combat poverty in the developing
world, and countless other societal and
economical advancements are being
enabled through intelligent data
analysis.

14. To get the best results, as much of the
data as possible must be as relevant as
possible. Even in an informational world,
more does not always mean better.

15. What Can We Do?
Right now: Place more emphasis on
qualifying good data and filtering out
everything irrelevant.

16. At SoGoSurvey, we help you design
custom surveys which fuel your business
with the most relevant data possible.

17. Our ability to leverage vast silos of
information is bringing countless
benefits to society, business, and human
well-being.

18. Many companies use so much data that
they can’t see the forest for the trees.
Maybe the answer isn’t plowing even
deeper into the forest, but taking a few
steps back, and opting for the right route.

19. “How much is data enough data?”
There’s probably no universal answer,
but if you know it, just let us know! ;)

20. Read the full blog, then share your thoughts! Cambridge Analytica, GDPR, and The Data That Divides Us

21. SoGoSurvey.com
@SoGoSurvey