The document outlines the four degree programs offered in Communication Arts at Salisbury University: Human Communication Studies, Journalism/Public Relations, Media Production, and Media Studies. Human Communication Studies focuses on interpersonal and organizational communication theories. Journalism/Public Relations prepares students for careers in print journalism and public relations. Media Production provides hands-on training in filmmaking, sound editing, and broadcast production. Media Studies examines issues like media ownership and regulations and can lead to careers in media management and criticism.

1. Communication Arts Degree Programs offeredat Salisbury UniversityNow that we know why learning about communication is important, let’s take a look at the different tracks of study that can be found in the area of Communications The goal as outlined by the Communication Arts Department here at the University is to “help students achieve competency in any of several career fields related to communication, while specializing in one of the department’s 4 programs”:

2. Human Communication Studies

3. Journalism/Public Relations

4. Media Production

5. Media StudiesHuman Communication StudiesStudents of Human Communication Studies learn about interpersonal communication theory, organizational communication, training and development, and human relations/human resources.

6. Organizational communication is necessary for companies and groups to perform well. People are needed to make sure that everyone in the organization is able to be heard well, from upper management all the way down to the lower levels.Human Communication Studies This area of communication is vital, as the theories learned in this course of study can be put into practice as new situations in the workplace and other organizational environments arise.

7. Different acts of communicating within organizations are often complex and interrelated (http://www.natcom.org/index.asp)By studying theories of how people communicate within organizations , organizations can apply successful communication strategies to and generate more productivity and better workplace satisfaction

8. Journalism/Public RelationsThis track prepares students to enter into the fields of print journalism and corporate and public sector public relations

9. Communicating within journalism involves being able to effectively report on and write about stories that people want and need to know about events that surround them.

10. Journalism keeps us up to date by communicating to us the news and opinions of the day, and also shapes how we receive information to form our views of the Nation, Communities, and World at large.Journalism/Public RelationsPublicists make sure their clients’ presence is communicated loudly and clearly in the media arena by ensuring they get good press coverage and counteracting the bad. They do this by writing press releases and compiling press kits.The ability to communicate information by writing well make the fields of Journalism and Public Relations into art forms, rather than just conveying facts.