1. Ce NU inseamna Facebook
Dragos Stanca
Managing Partner
Thinkdigital RO

2. Facebook nu… inseamna doar content
85%
of people on Facebook
are content creators
5.5B stories
posted every day
(worldwide, average)

3. Facebook nu… inseamna doar o pagina
Bought Media BRAND Earned Media
(Viral Effect- Bonus imps)
( Premium Ads-Booked )
Owned Media
(Fan Page)

4. Facebook nu… inseamna doar aplicatii

5. Facebook nu… inseamna aplicatii spam tip quiz

6. Facebook nu…. inseamna doar desktop ads
67%
YOY growth
2.2 MIL
Monthly active users
on mobile in Romania

7. Facebook nu… inseamna doar marketplace

9. Do I want to engage Do I want to be the only
Do I want to push my Is your only touchpoint
with users after they advertiser running in
message in 1 day? mobile?
have logged out of FB? that placement?
Do I need massive
Do I need all FB Do I want to display a
reach in a small time Do I want retargeting?
targeting options? large size creative?
window?
Do I want to drive Do I want to build
actions (e.g. likes, Do I want to drive awareness for my new FBX
sales, app installs, engagement? product/service
registrations)? release?
Mobile
Marketplace Reach Block LOX Premium Ads
Target Block

10. Facebook nu… e doar pentru campanii de 100 de
euro

11. Facebook nu… e doar pentru campanii de 100 de
euro

12. Facebook nu… se foloseste doar in campanie

13. Facebook nu… se foloseste doar in campanie
Awareness | Launch / Premium Ads, Audiences
Engagement / content, sponsored stories, offers…
Acquisition / marketplace, content, apps

14. Facebook nu… inseamna like-uri cu orice pret

15. Facebook nu… inseamna like-uri furate

16. Facebook nu… inseamna poze ridicole

17. Facebook nu… e despre spam taguri

18. Facebook nu… vrea deputati de tip Chirita 

19. Facebook nu… incurajeaza ridicolul si prostia

20. Facebook nu… trebuie tratat altfel decat ca
casa sau biroul

22. Multumesc
dragos.stanca@thinkdigital.net
fb.me/dragos.stanca
Dragos Stanca
Managing Partner
Thinkdigital RO