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1 of 29
REAL LIFE vs SOCIAL MEDIA
2
Cine esti TU in Social Media?
3
Acel TU care are, din cand in cand, o stare extrem de
proasta?
4
… sau o zi atat de enervanta in care vrei doar sa te
inchizi in casa?
5
…. Sau o durere mizerabila de sold / dinte / cap?
6
Sau esti un TU mai… bucuros?
7
… mai.. aratos?
8
… mai… fara griji?
9
TU cel din viata reala ≠ TU cel din Social Media
10
* plus extra-protectie din partea unui ecran
PERSONA -> AVATAR
11
ONLINE DISINHIBITION EFFECT
12
1/ senzatia falsa de apropiere si lipsa de granite
interpersonale
13
1/ senzatia falsa de apropiere si lipsa de granite
interpersonale
2/ o senzatie mai mare de control si putere
14
1/ senzatia falsa de apropiere si lipsa de granite
interpersonale
2/ o senzatie mai mare de control si putere
3/ sentiment de catharsis
15
CONVINGEREA ca avem dreptate (chiar daca nu e asa)
16
Cum transformi Persona intr-o Persoana?
17
COMUNITATE
18
Cum construim comunitatea la ŠKODA?
19
1. Suntem implicati.
Raspundem intrebarilor. Punem intrebari.
Ascultam (si probleme, si povesti frumoase).
20
2. Ne pasa.
Educam si informam despre temele importante pentru
comunitatea noastra: in special, siguranta la volan a
tuturor participantilor la trafic
21
3. Apreciem fanii nostri si contributia lor.
Le cerem si postam continutul trimis de ei. Ii apreciem
pentru pozele artistice si pentru daruirea pe care o au
pentru marca. Le ascultam povestile, de toate felurile.
22
4. Rasplatim engagementul lor.
Acordam premii prin diferite concursuri. Ne bucuram
impreuna de umor, originalitate, sinceritate si umanitate.
23
5. Acordam TIMP.
Investim in relatia cu fiecare din ei. Ii punem in contact cu
alte persoane. Ii indrumam. Ii ajutam cand nu stiu incotro.
24
Ce primim in schimb?
25
1. Autenticitate
26
2. Caldura si umanitate
27
3. Nemultumiri care se rezolva in privat
28
4. Crestere organica, nefortata
29
Vocea marcii (SM) da intotdeauna de gol intentia buna
Intentia buna devine model de comunicare pentru
comunitate

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Editor's Notes

  1. Construit, cu imagine aproape perfecta
  2. Share-uim cu pasiune si emotie tot felul de subiecte, simtindu-ne acceptati in comunitatea din care credem ca facem parte Overshareing-ul este recompensat (like, engagement etc.)
  3. “le-am spus-o eu”, “acum n-au cum sa nu ma asculte”
  4. Cata intelegere mai putem avea pentru o persona perfecta, dar care nu este de acord cu parerile noastre?
  5. Like-minded people
  6. Aproape toate ca mesaj privat, nu ca postari vizibile Si toate mai degraba ca strigat de ajutor decat de acuza
  7. Expune-te, implica-te, intelege Interactioneaza, pune intrebari si ofera raspunsuri pt ceilalti Creaza legaturi