DragonBill is the control centre for small business. Issue & track your invoices, easily understand your cashflow, assess the financial health of your business and get paid!

1. Looking after the financial
wellbeing of small business
Presenter:
Luke Hally
CEO | Founder
Hi my name is Luke Hally, CEO of DragonBill. We look after the financial wellbeing of sole traders and micro-business.

2. ELEVATOR PITCH
Cashflow is the life-blood of small business. We
help them by making sure they get paid and by
improving their financial literacy.
Poor cashflow is a major contributor to 50% of small business failing in the first 18 months. We help by making sure they get paid and by improving their financial literacy.

3. OVERVIEW
We’ve created an end-to-end revenue solution: invoicing, payments and receipting, but our value add doesn’t stop there. Our smart reporting gives a snapshot of every stage of the revenue funnel. At a glance business owners can see what’s coming, what’s owed and what
they’ve earned for any selected time period. And big data benchmarking lets them compare to other businesses. Nobody likes to be lectured, but we are giving them a lesson in cashflow management, and creating good financial habits, without them even realising it.

4. OVERVIEW
We’ve created an end-to-end revenue solution: invoicing, payments and receipting, but our value add doesn’t stop there. Our smart reporting gives a snapshot of every stage of the revenue funnel. At a glance business owners can see what’s coming, what’s owed and what
they’ve earned for any selected time period. And big data benchmarking lets them compare to other businesses. Nobody likes to be lectured, but we are giving them a lesson in cashflow management, and creating good financial habits, without them even realising it.

5. OUR CUSTOMER
DESIGNER
Jane
Sole traders and micro business account for over 85% of all businesses, with around 1.8m in Australia. but are often overlooked.
Let's meet Jane, she is a graphic designer. She's a great designer and has clients in Australia and overseas. Currently she accepts a mixture of cash, direct deposit and PayPal. This works but each has it's drawbacks: cash is time consuming and hard to
track, direct deposit is prone to errors on the customer side and the customer experience with PayPal is clunky. Then there's the time spent reconciling all these income streams.
DragonBill simplifies and unifies Jane’s payments and gives her choices, so she can use it for each of these customer types.

6. OUR CUSTOMER
DESIGNER
Jane
Cash
Time consuming and hard to track
Direct Deposit
Data entry errors
PayPal
Clunky customer experience
Sole traders and micro business account for over 85% of all businesses, with around 1.8m in Australia. but are often overlooked.
Let's meet Jane, she is a graphic designer. She's a great designer and has clients in Australia and overseas. Currently she accepts a mixture of cash, direct deposit and PayPal. This works but each has it's drawbacks: cash is time consuming and hard to
track, direct deposit is prone to errors on the customer side and the customer experience with PayPal is clunky. Then there's the time spent reconciling all these income streams.
DragonBill simplifies and unifies Jane’s payments and gives her choices, so she can use it for each of these customer types.

7. OUR CUSTOMER
GOOD CUSTOMERNEW CUSTOMER LATE PAYER
DESIGNER
Jane
Sole traders and micro business account for over 85% of all businesses, with around 1.8m in Australia. but are often overlooked.
Let's meet Jane, she is a graphic designer. She's a great designer and has clients in Australia and overseas. Currently she accepts a mixture of cash, direct deposit and PayPal. This works but each has it's drawbacks: cash is time consuming and hard to
track, direct deposit is prone to errors on the customer side and the customer experience with PayPal is clunky. Then there's the time spent reconciling all these income streams.
DragonBill simplifies and unifies Jane’s payments and gives her choices, so she can use it for each of these customer types.

8. OUR CUSTOMER
• Ideal channel to small business
• 10% members are our target market
• 40% work for our target market
We also have a ‘Clubs’ vertical, it’s used to collect memberships, sponsorship and event payments. This will generate a modest profit, but is an ideal channel, with around 50% of club members owning or working for small a business.

9. QUICK WALK-THROUGH
• Create Invoice
• Select payment type
Let's see how DragonBill works. Let’s go back to Jane, our designer and her customer, Sue.
A few simple steps.
Jane fills out the invoice details.
She selects the payment type: if this was for a repeat late payer, she could use our secured payment - an escrow service - to ensure payment, but since Sue always pays on time, Jane opts for our express payment. It is payment direct from the customer to Jane, it’s great for
everyday payments.
DragonBill generates an online invoice.
This reduces payment time by up to 97%, and makes it easy for her customers to pay anywhere, anytime. Sue simply clicks the button to initiate payment.
On payment, we automatically issue a receipt and notify Jane of payment - no more wasting time reconciling accounts.

10. QUICK WALK-THROUGH
• Online invoice
• Initiate payment
in the invoice
Let's see how DragonBill works. Let’s go back to Jane, our designer and her customer, Sue.
A few simple steps.
Jane fills out the invoice details.
She selects the payment type: if this was for a repeat late payer, she could use our secured payment - an escrow service - to ensure payment, but since Sue always pays on time, Jane opts for our express payment. It is payment direct from the customer to Jane, it’s great for
everyday payments.
DragonBill generates an online invoice.
This reduces payment time by up to 97%, and makes it easy for her customers to pay anywhere, anytime. Sue simply clicks the button to initiate payment.
On payment, we automatically issue a receipt and notify Jane of payment - no more wasting time reconciling accounts.

11. QUICK WALK-THROUGH
• Automated receipt
• Automated remittance
Let's see how DragonBill works. Let’s go back to Jane, our designer and her customer, Sue.
A few simple steps.
Jane fills out the invoice details.
She selects the payment type: if this was for a repeat late payer, she could use our secured payment - an escrow service - to ensure payment, but since Sue always pays on time, Jane opts for our express payment. It is payment direct from the customer to Jane, it’s great for
everyday payments.
DragonBill generates an online invoice.
This reduces payment time by up to 97%, and makes it easy for her customers to pay anywhere, anytime. Sue simply clicks the button to initiate payment.
On payment, we automatically issue a receipt and notify Jane of payment - no more wasting time reconciling accounts.

12. OUR MARKET
1.8m
Businesses
$123m
We have an Australian Serviceable Addressable Market of 1.7 million businesses with a potential revenue of $123M. This gives you a glimpse of our global potential.
At present we're monetising via subscription and transaction fee.
We’re using there below the line approaches to market:
• Co-working spaces
• Sports clubs
• Partnering with accountants, advisors and mentors

13. Australia
$123m
OUR MARKET
UK
$797m
EU
$5.7b
USA
$1.9b
ASIA
TBD
We have an Australian Serviceable Addressable Market of 1.7 million businesses with a potential revenue of $123M. This gives you a glimpse of our global potential.
At present we're monetising via subscription and transaction fee.
We’re using there below the line approaches to market:
• Co-working spaces
• Sports clubs
• Partnering with accountants, advisors and mentors

14. OUR MARKET
ACCOUNTANTS
ADVISOR &
MENTORS
CO-WORKING
SPACES
SPORTS
CLUBS
We have an Australian Serviceable Addressable Market of 1.7 million businesses with a potential revenue of $123M. This gives you a glimpse of our global potential.
At present we're monetising via subscription and transaction fee.
We’re using there below the line approaches to market:
• Co-working spaces
• Sports clubs
• Partnering with accountants, advisors and mentors

15. TRACTION
PRODUCT
MARKET FIT
READY TO
SCALE
Since we were launched by Victorian Innovation Minister, Philip Dalidakis, we’ve been iterating and working on product market fit, then we discovered something special, by combining escrow and direct payment, we can fit the myriad situations small business face. Now we are
ready to scale.
So far we’ve had a 3% conversion rate of club members. We’ve had around $60K of payments through, three co-working spaces in Melbourne are onboard to partner with us, two football leagues - that’s 4000 members - on board and in talks with others about adoption for
next season.

16. TRACTION
3% CLUB
MEMBER
CONVERSION
THREE
CO-WORKING
SPACES
TWO
AFL
LEAGUES
Since we were launched by Victorian Innovation Minister, Philip Dalidakis, we’ve been iterating and working on product market fit, then we discovered something special, by combining escrow and direct payment, we can fit the myriad situations small business face. Now we are
ready to scale.
So far we’ve had a 3% conversion rate of club members. We’ve had around $60K of payments through, three co-working spaces in Melbourne are onboard to partner with us, two football leagues - that’s 4000 members - on board and in talks with others about adoption for
next season.

17. SUPER-
ANNUATION
GLOBAL
FUTURE
PARTNERSHIPS
The future is an exciting place and our future is global. We are one of the few Australian Fintech with global potential. We want to take our solution to small businesses worldwide, UK, Europe, Asia, USA.
Superannuation is often neglected by small business. Around 80% aren't contributing. We want to solve this problem, then take the model global, helping small business owners to secure their future.

18. TEAM
Mark Neil
CXO - Founder
Luke Hally
CEO - Founder
Julie Hally
Design Director
Luke - CEO: Over 20 years web development, I'm a published fintech author and consultant.
Mark - CXO: Trade and family business background. He’s our ear to the ground and customer advocate.
Julie - Design Director: More than 15 years design experience. Detail oriented
We're also part of the PayPal Startup BluePrint Program and the Xero Partner Program and we're recognised by Visa as one of the top three commercial fintech startups in Australian and New Zealand.

19. LOOKING FOR INVESTMENT
10%
Build team
Marketing
One year
runway
$250K
We've bootstrapped so far and are now looking for investment to create some runway so we can focus full time on growing DragonBill. $250k will give us a year runway and 10% equity. We're looking for an investor who experience can add to the team. We'll be using the funds
to fill gaps n the team and for marketing.

20. CEO: Luke Hally
Email: luke@dragonbill.com
Phone: 0401 787 365
Web: dragonbill.com
Thank you for your time tonight, thanks to Visa for the opportunity, to Tank Stream and EY for hosting and to Kite for preparation assistance. Any questions?