The poster uses techniques like color, font, and positioning of the main character to effectively target its intended audience and establish the genre of the film. It uses the rule of thirds to draw the eye to Indiana Jones as the protagonist. Dark colors and sans serif font suggest a masculine action/adventure genre aimed at men aged 16-50. Direct address by the character helps invite the audience into the story.

1. Morgan Clough – Film Poster Analysis
A2 Advanced Portfolio Research
Ancillary Task 1: Film Poster of Film
The image of Indiana Jones uses the Guttenberg’s design The image on this poster establishes the action/adventure
principle of Rule of Thirds. In this image he is positioned to genre of the film by using the colours orange which
the left of the page but to the for-ground, this shows that he connotates with fire and danger.
is the main character in the film as he is the main focal point.
The colour design of the poster shows the genre of the film.
Using dark colours like dark grey and blacks which connotate
The font uses a sans serif style which shows the film is a
danger and death. The uses of the colour orange connotate
masculine film with the target audience mainly being men with fire which shows some action would definitely be in the
aged 16 to 50.
film.
The image uses direct address which could persuade the
audience to watch the film, connecting with the audience
from the characters perspective.

2. Morgan Clough – Film Poster Analysis
Straight away without looking in detail at the image The use of serif fonts also tell me that the target audience is
I can tell the target audience is women. The use of girls because a serif font is mainly used when something
Pink tell me this because pink connotates with comes across as formal which in this case the character in the
femininity and “girlyness”. image is dressed in a formal pink suit so it is also getting the
point across through the font style.
Proxemics of the character also tells me the target
audience is girls because the way she is stood is a The colours on this page stand out to the audience straight
stereotypical way an American girly girl would walk away; they are appealing to their targeted audience which
through the street with her Chihuahua dressed up shows consistency. The use of pink catches the audience eye
and on a pink lead. when looking at the poster this could potentially persuade
their preferred audience to watch the film.
The image on the page suggests that the genre of
the film is perhaps a Rom-Com. This also targets Background image sets the scene for the audience. Shows
their preferred audience into watching the film. that the film is based in Washington DC in the ‘House of
Congress’ this challenges the stereotype of ‘typical lawyers’
as they stereotypically dress in long black suits and not pink
suits.

3. Morgan Clough – Film Poster Analysis
The sans serif style text signifies the horror genre to the Image uses Guttenberg’s design principle of Rule of Thirds.
audience through use of low key lighting, imagery, mise en Character is based in the Primary Optical area which shows
scene and proxemics of the character on the screen. This the audience he is the main character as he is the main focal
establishes the genre to the audience who watches the film. point for the page.
Target audience for this film would be woman aged 18-40
The character on this poster uses direct address to interact and men of all ages. This targets a female audience because
with the audience, inviting them in to see the film. In the the main character played by ‘Leonardo DiCaprio’ is seen as a
image most of the image is in Black and White and the deep sex object to women so this would target a big range of
blue in his eyes represents peace and infinity. This could females. The low key lighting and mise en scene are dark,
show that the film is horror but also calming. perhaps scary an eerie so a male audience would be targeted
to this
Character holding a match shows the horror genre. Fire
The header ‘Someone is missing’ gives an insight into the film
connotates with danger, this tells the audience that possible
for the audience. As it is on line with the characters mouth it
danger or action/adventure could be seen in the film.
reflects that he could be saying it, the audience could
imagine the character saying the header making them feel
invited into the film.