This document discusses how social media data can be better utilized through social customer relationship management (CRM). It begins by outlining the typical hype cycle organizations experience with social media, from initial excitement to disillusionment once returns are not realized. The document then presents ways to move from anonymous followers to identified customers by using social logins to build personalized experiences. Examples are given of analyzing social data to improve posting strategies. Finally, the document outlines how to implement targeted marketing campaigns, measure social ROI, and integrate social data across systems to break out of the "social jail" of discrete social media marketing.
The NEWs Cycle
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
The NEWs Cycle
There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined.
Learn how people get, create and distribute news,
and how people interact with media, from breaking
TV news to Google search to Facebook. Learn how
personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism.
This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010.
David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson
Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires
OutdoorLogix technology partners are all based around the cornerstone of Mobotix. We sell, support and grow this everyone who deploys a Mobotix solution. The details of this slideshare is to test what type of social media pull slideshare and to use it as then main training area for our customer. We will also use slideshare as our repository for our knowledge base. The knowledge base will be a combination of data from Mobotix, MXInstaller, and all of the Mobotix partners.
Com a finalidade de orientar gestores e coordenadores pedagógicos na (re)elaboração do Projeto Político Pedagógico das unidades de ensino, a Secretaria de Educação está promovendo Encontros quinzenais, para estudo, discussão e troca de experiências entre as equipes de liderança das escolas.
O 1º encontro ocorreu ao dia 29 de abril, no Auditório do Programa de Criança, e teve como objetivos:
Conceituar projeto pedagógico;
Compreender a importância da construção do Projeto Político Pedagógico da Escola;
Conhecer o que a LDB reza sobre a proposta pedagógica da escola;
Propor a elaboração do projeto pedagógico a partir da sua realidade escolar;
Justificar a importância do trabalho coletivo na construção do projeto pedagógico.
Visit http://www.caninejournal.com/pet-insurance-comparison/ to find our top 3 winners for best pet insurance company this year! We work hard to bring you unique, unbiased reviews by conducting research and getting customer feedback.
Our pet insurance reviews are constantly being updated so be sure to check in regularly for new information. Awards are given each year to help you find the best pet insurance company for your needs and we review all the top players: http://www.caninejournal.com/pet-insurance-reviews/
Compare plans based on breed and age of dog:
http://www.CanineJournal.com/Pet-Insurance-Quotes/
To find out whether pet insurance is worth getting: https://www.caninejournal.com/is-pet-insurance-worth-it/
As dog owners, we understand that the day-to-day expenses can add up and the cost of pet insurance is one that may appear unnecessary at first. Much like our health insurance, pet insurance is there when the moment comes that you need to fall back on the financial support an insurance plan can offer.
Disclaimer: Information regarding insurance company offerings, pricing and other contract details are subject to change by the insurance company at any time and are not under the control of Canine Journal. Information published by Canine Journal is intended for reference use only. Please review your policy carefully before signing up for a new pet health insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes here.
Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
The following presentation was shared at the ASU/GSV Education Innovation Summit on April 22nd, 2014. Presented by Chegg CEO Dan Rosensweig.
Engaging 37 million members across every digital channelSiteworx, LLC
Co-presented at What's Next DC? with Chief Digital Officer at AARP, this presentation speaks to the work Siteworx did for AARP to drive engagement and enhance their overall digital experience.
"Understanding Youth" Conference 2011: When Worlds Collide by Chris UnwinChris Unwin
Presentation by Chris Unwin from Much MTV Group shares how his company is evolving the consumer experience across real and virtual environments to become omnipresent with transmedia audiences. Learn how Much MTV is developing content strategies and collaborating with like-minded brands to the point that worlds truly collide.
Follow @chrisunwin and @strategyonline
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
OutdoorLogix technology partners are all based around the cornerstone of Mobotix. We sell, support and grow this everyone who deploys a Mobotix solution. The details of this slideshare is to test what type of social media pull slideshare and to use it as then main training area for our customer. We will also use slideshare as our repository for our knowledge base. The knowledge base will be a combination of data from Mobotix, MXInstaller, and all of the Mobotix partners.
Com a finalidade de orientar gestores e coordenadores pedagógicos na (re)elaboração do Projeto Político Pedagógico das unidades de ensino, a Secretaria de Educação está promovendo Encontros quinzenais, para estudo, discussão e troca de experiências entre as equipes de liderança das escolas.
O 1º encontro ocorreu ao dia 29 de abril, no Auditório do Programa de Criança, e teve como objetivos:
Conceituar projeto pedagógico;
Compreender a importância da construção do Projeto Político Pedagógico da Escola;
Conhecer o que a LDB reza sobre a proposta pedagógica da escola;
Propor a elaboração do projeto pedagógico a partir da sua realidade escolar;
Justificar a importância do trabalho coletivo na construção do projeto pedagógico.
Visit http://www.caninejournal.com/pet-insurance-comparison/ to find our top 3 winners for best pet insurance company this year! We work hard to bring you unique, unbiased reviews by conducting research and getting customer feedback.
Our pet insurance reviews are constantly being updated so be sure to check in regularly for new information. Awards are given each year to help you find the best pet insurance company for your needs and we review all the top players: http://www.caninejournal.com/pet-insurance-reviews/
Compare plans based on breed and age of dog:
http://www.CanineJournal.com/Pet-Insurance-Quotes/
To find out whether pet insurance is worth getting: https://www.caninejournal.com/is-pet-insurance-worth-it/
As dog owners, we understand that the day-to-day expenses can add up and the cost of pet insurance is one that may appear unnecessary at first. Much like our health insurance, pet insurance is there when the moment comes that you need to fall back on the financial support an insurance plan can offer.
Disclaimer: Information regarding insurance company offerings, pricing and other contract details are subject to change by the insurance company at any time and are not under the control of Canine Journal. Information published by Canine Journal is intended for reference use only. Please review your policy carefully before signing up for a new pet health insurance contract or any other contract as your unique circumstances will differ from those of others who may be used for example purposes here.
Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
The following presentation was shared at the ASU/GSV Education Innovation Summit on April 22nd, 2014. Presented by Chegg CEO Dan Rosensweig.
Engaging 37 million members across every digital channelSiteworx, LLC
Co-presented at What's Next DC? with Chief Digital Officer at AARP, this presentation speaks to the work Siteworx did for AARP to drive engagement and enhance their overall digital experience.
"Understanding Youth" Conference 2011: When Worlds Collide by Chris UnwinChris Unwin
Presentation by Chris Unwin from Much MTV Group shares how his company is evolving the consumer experience across real and virtual environments to become omnipresent with transmedia audiences. Learn how Much MTV is developing content strategies and collaborating with like-minded brands to the point that worlds truly collide.
Follow @chrisunwin and @strategyonline
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Results from the 2014 Conversion Rate Optimization Survey.
2,300 TrustRadius members and 1,800 site visitors were asked to participate in the 2014 CRO survey to understand their practice maturity level, tool usage and spend on Digital Analytics and A/B testing software. The key results are included in this presentation.
Social media for small business lead generationUBU Brands
2018 social media workshop presentation for small business owners. Reduce your advertising costs and increase revenue by using social media for lead generation. Attract the right customers, then convert them to leads and ultimately promoters of your brand.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
21. What%if….%
Asthma UK
Guess how much we raised?
Hi Olive,
We thought we’d share the great
news with you. We raised a record-
breaking £500,000 in the 2013
marathon. Thanks to all our
supporters.
For more information, go to
www.asthma.org.uk
25. Consumers%are%willing%to%share%
their%data%if%it%delivers%benefits%
Data collection methods strongly influence how
consumers feel about sharing online.
Attitudes regarding sharing data are driven by personality,
rather than demographics.
People are less comfortable when they feel they are passively
“tracked,” as opposed to actively “sharing” their information.
55% appreciate when companies tailor their offers.
Source:%Mastercard’s%How%global%consumers%think%
about%their%data%Online%/%Janrain%%
37. Facebook%provides%a%significant%
amount%of%data%(but%we%don’t%want%it%all)%%
Basic info Specially Permissioned
Data
Extended permission
. Full Facebook name
- First name
- Middle name
- Last name
. Profile picture
. Gender
. Facebook language
. Facebook country
. Number of Friends
Email address
. About Me section of the user
. Activities of the user
. Date of birth
. Education history
. Events they will attend
. List of groups the user is a member of
. Hometown
. Interests of the user
. Likes of the user
. Location of the user listed on Facebook
. Notes of the user
. Photos of the user
. Questions asked by the user
. User’s family relationships
. User’s personal relationships and
relationship status
. User’s relationship preferences
. Religious views
. Political views
. Access to user’s status messages
. User check-ins
. Videos uploaded by the user
. Videos the user is tagged in
. User’s website URL
. Employment history
Access to user’s created friend lists
. Access to read user’s Facebook inbox
. Searchable access to all posts in user’s
News Feed
. Manage ads and call the Facebook Ads
API on behalf of a user
. Create and modify events on the user's
behalf
. Create and edit the user's friend lists.
. Access to user's online/online presence
. Access to user's friend's online/online
presence
. Check-in on behalf of user
. Post content, comments, and likes to a
user's stream and to stream of user's
friends
. RSVP to events on the user's behalf
. Publish to the Open Graph using Built-in
Actions, Achievements, Scores, or
Custom Actions
. Post and retrieve game achievement
activity
. See what music the user has listened to
. See what news the user has read
. See what videos the user has viewed
45. 1. 1st welcome message
give reason to engage
2. Follow-on Drip campaign
multi layered engagement
5 days duration, regular messages
Build a suitable Drip
campaign with the right
touch-points
Ac7vate%users%and%build%a%habit%
Welcome%Campaign%
Welcome%Campaign%
Reiac7va7on%
58. 58
5%top%7ps% %
1. Make social data capture a strategic objective
2. Think about data value exchange
3. Go from anonymous followers to identified
individuals
4. Test personalisation
5. How do measure ROI
