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DR LAL PATH LAB.pptx
- 2. About Dr. LalPathLab Vision Be the most trusted healthcare partner, enabling healthier lives. Mission To be the undisputed market leader by providing accessible, affordable, timely and quality healthcare diagnostics, applying insights and cutting edge technology to create value for all stakeholders.
- 3. PREMIUM PLAN For peoplewho need advanced medication management E L I T E PLAN For people who need regular teleconsults F R E E PLAN No cost plan for basic medication management Business Model What we offer to users
- 4. Service Marketing Services marketingis a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods AZ
- 5. Service Marketing Service Marketingcan also be defined asthe marketing and selling of intangible products (non- physical products). Services comprise all of those personal facilities which werequire from time to time like; medical care, education, renting of living spaces and vehicles, hair cut, spas, musical concerts, dance classes,etc. AZ
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- 7. 7P 's ofservice marketing AZ
- 8. FACILITIES AVAILABLE Dr Lal PathLabs provides a wide range of pathology and diagnostic services to its customers. These include tests for blood, urine, stool, and other bodily fluids, as well as imaging services like X-rays, ultrasounds, and CT scans. AZ
- 9. Dr Lal PathLabs offers a transparent pricing system, with prices for all tests and services clearly listed on their website and in their facilities. They also offer various packages and discounts to make their services more affordable. PRIC E Dr Lal Path Labs has a large network of over 200 diagnostic centers and laboratories across India, making it easy for customers to access their services.. PLAC E
- 10. PROMOTION Dr Lal PathLabs has a strong online and offline marketing strategy, with advertising and promotions through print and digital media. They also have a referral program where customers can earn rewards for referring others to their services. Dr Lal Path Labs has a team of highly qualified and experienced medical professionals, including pathologists, radiologists, and technicians, who ensure accurate and reliable test results. PEOPLE PROMOTION
- 11. Networks Domestic Network 231 Clinical Laboratories 3705 No.of PSCs 9274 No. of PUPs International Network 23 Countries of poperation 700+ Tests per day 150+ Partners including Labs & Hospitals AZ
- 12. PROCESS Dr Lal PathLabs has a streamlined process for booking appointments, collecting samples, and delivering test results to customers. They also have an online portal where customers can access their reports and medical history. PHHYSICAL EVIDENCE Dr Lal Path Labs has modern and well-equipped facilities, with state-of-the-art equipment and technology to ensure accurate and reliable test results. They also maintain high standards of cleanliness and hygiene in all their laboratories and diagnostic centers.
- 13. UNIQUE VALUE PROPOSITION HighQuality Service Reliability Convenience Innovation & Technology
- 14. AZ 01 General Physcological and clinicaltest market 02 Imagin and Radiology test market 03 Esoteric test market
- 15. Market Size 1.9 BILLIONTOTAL AVAILABLE MARKET 53 M SERVICEABLE AVAILABLE MARKET 10 M MARKET SHARE
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- 17. Short Comings: Limited coveragein certain regions There are some areas where the company does not have a presence. High cost Generally priced higher than some of its competitors. Quality control issues They have been occasional reports of quality control issues, including errors in test results and sample mix-ups.
- 18. Limited online services It still has limited online capabilities compared to some of its competitors. Limited international presence It has primarily focused on the Indian market and has limited international operations. Short Comings:
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