2014 Korean Society of Broadcast Engineers Autumn Conference,Speaker, Sang-il Park

1. New Business Model for the
Future of Broadcasting
2014. 11. 7.
서울과학기술대학교
전자IT미디어공학과
박상일
Sangil Park 1

2. FROM CONVERGENCE
TO DIVERGENCE
How are the businesses making their turning point
in a multi-platform environment ?
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3. Traditional Business Prospect for IT industry
Converging IT devices can get you a real money?
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4. SmartTV
Do we really need to watch pay TV channel with SmartTV?
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5. NETFLIXVS HULU
Why netflix and hulu are consumed in many ways?
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6. HULU+
How hulu provides tons of videos for free?
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7. NEWSERVICE MODEL
NETFLIX:Drone to home
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8. AMAZON = On line book-store ?
WhyAmazon provides these contents at low price ?
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9. The Product Business Model is Broken
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10. Supply Manufacture Assemble Retail
+Value
added
+Value
added
TRADITIONAL BUSINESSVALUE CHAIN
Value added flows in one way and it means the price goes up.
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+Value
added

11. Supply Manufacture Assemble Retail
BUSINESS VALUE CHAIN in TRANSITION
- If we reduce business stages in the Platform environment
we can reduce costs.
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In Transition

12. Supply Manufacture Assemble Retail
BUSINESS VALUE CHAIN in TRANSITION
- If we reduce business stages in the Platform environment
we can reduce costs.
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In Transition

13. Supply
(or Retail)
VALUE CHAIN in a Multi-PLATFORM ERA
- In the Platform, a growing business can be good to
everyone through two sided market
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Retail
(or Supply)
PLATFORM
Supply
(or Retail)
Retail
(or Supply)
... ...

14. BUSINESS MARKET CHANGE
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15. What did we learn from Alibaba ?
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16. iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect related people
Smart grid: capture power source and route
Nike Fuel: enhance your exercise experiences
TO BE A PLATFORM BUSINESS
The business system must provide :
Service on Demand, 3rd party access and governance
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17. Platforms have openness
But should not easy others to follow
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18. Platforms have diversity.
Functional similarity makes a variety of platforms
Can Barbie Doll be a platform?
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19. Can Barbie Doll be a platform?
- The Oxford Handbook of Innovation Management
by Annabel Gawer , Michael Cusumano
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20. Green-been Purchase
Coffee Farm
Roasting COFFEE Customer
Packaging
BUSINESS VALUE CHAIN in Coffee
Anything can be a Platform
www.RoastingBarn.com
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21. NEWSERVICE MODELS
- Uber taxi
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22. AirBnB
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23. NEWSERVICE MODELS
Oculus Rift
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24. NEWSERVICE MODELS
- SOCAR Car sharing
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25. ALL THINGS DIVERGED
while platforms have tied together
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26. Sangil Park 26
FREE
(will be)
(or soon)
Question to us:
Content is the KING, is it ?
Internet (Network)
Devices
Time
Contents

27. DIVERGENCE ERA
If we provide our contents FREE,
then, how can we get real money ?
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?

28. Thank you
This Slide is Free,
as well as
Everything will be FREE.
Download @: http://slidesha.re/1xeywYh
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