This document summarizes information about the Dove soap brand, including its parent company (HUL/Unilever), target audience (young to middle-aged women aged 18-35), top competitors (Nivea and Neutrogena), and current #trueinspiration advertising campaign featuring real women who are sources of inspiration.

2. SOURCE:-https://www.mbaskool.com/brandguide/fmcg/805-dove-soap.html
Parent Company :- HUL (Unilever)
Category:- Personal Health Care
Sector:- FMCG
Tagline/ Slogan:- Everyday Moisture Is The Key To
Beautiful Skin

3. TARGET AUIDENCE
Young adults to middle-aged women, predominantly between the age of
18 to 35 years.
Source:-https://www.slideshare.net/ArianaBuzzelli/assignment-1-dove-target-audience

4. Top Products

5. COMPETITORS

6. NIVEA
Parent Company:- Beiersdorf AG
Category:- Personal Care Brands
Sector:- FMCG
Tagline/ Slogan:- It Helps Protect Your Skin; 100 Years Of
Skin Care For Life
SOURCE:-https://www.mbaskool.com/brandguide/fmcg/1213-nivea.html

8. Neutrogena
Parent Company :- Johnson & Johnson
Category :- Personal Care Brands - Skin Care
Sector :- FMCG
Tagline/ Slogan :- #1 Dermatologist Recommended; Just
Healthy Beautiful Skin
SOURCE:- https://www.mbaskool.com/brandguide/fmcg/2569-neutrogena.html

16. Social Media Pages & Website

27. Active Ads

28. Campaign
#trueinspiration
• This campaign will feature an add in which a single mother is
raising two children and working extremely hard at her job,
climbing up the corporate ladder and how she manages to keep
a work life balance effortlessly.
• Instagram and Facebook posts showcasing real women who are
a true Inspiration to everyone.

29. Thank you