Dove is a personal care brand owned by Unilever that manufactures products in 16 countries and sells them in over 80 countries for both women and men. The Dove brand and trademark is owned by Unilever and features a silhouette of a dove as its logo. Dove was initially priced expensively but lowered its prices to attract upper middle class consumers and has since created a strong customer base, relying on consumers' perceptions that higher prices indicate higher quality.

1. Dove is a personal care bran owned by Unilever. Dove
products are manufactured in
Argentina, Australia, Brazil, Canada, Germany
,India, Indonesia, Ireland, Mexico, Netherlands,
Pakistan, Philippines, South Africa, Thailand,
Turkey and United States. The products are sold in more
than 80 countries and are offered for both women and
men.[1]
The Dove trademark and brand name is currently
owned by Unilever. Dove's logo is a silhouette profile of the
brand's namesake bird.

2. PRICING STRATEGIES
 Initially expensively priced.
 Higher income earners did not consider it
worth buying.
 Change of strategy – lowered prices,
thereby attracting upper middle class
consumers.
 Dove - more expensive, but has created a
strong customer base.
Price quality inferences: consumers
perceives high prices as an indicator of quality.