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Douwe Egberts
Douwe Egberts, the UK's third most popular coffee
brand, operates in a highly competitive market behind
bigger spending competitors Nescafe and Kenco. We
were originally briefed for a single experiential project, but
five years on and we're now working across multiple
channels.
By our client's own admission, the world of instant coffee
is never going to be the most exciting of places. Most
brands enjoy an endless conversation with their
customers, with little meaningful consumer engagement.
Favourite brand topics include 'luxurious coffee
moments', 'delicious coffee aromas', and, of course, 'great
tasting coffee'. For Douwe Egberts, we like to try and talk
about something other than coffee.
UK experiential hot sampling tour served 18,050 samples,
across 10 sites, over 10 days, driving 1 million+ OTS.
Launched social presence two years ago, now manage
the brand’s profile and voice across all networks.
‘Be A Local Star’ campaign launched their
Facebook page, and they now boast 95,000 fans
Our 2012 ‘Local Star’ campaign
extension with The Big Lunch.
2012 Flavour Collective launch creative
Shopper marketing activation
across UK major multiples
2012/13 sponsorship of Friends on Comedy Central
2012 First Experience pack for
Senseo, joint partnership with Phillips
First Experience data capture
and eCRM programme
Facebook ‘Request A Sample’ campaign
drove 100,000 samples in under 2 months.
“Cubo has undoubtedly played a major
part in helping Douwe Egberts double
their business over the past three years.
A great team to deal with!”
Dan Perkin
Former Senior Brand Manager
cubo.com

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Douwe Egberts

  • 2. Douwe Egberts, the UK's third most popular coffee brand, operates in a highly competitive market behind bigger spending competitors Nescafe and Kenco. We were originally briefed for a single experiential project, but five years on and we're now working across multiple channels. By our client's own admission, the world of instant coffee is never going to be the most exciting of places. Most brands enjoy an endless conversation with their customers, with little meaningful consumer engagement. Favourite brand topics include 'luxurious coffee moments', 'delicious coffee aromas', and, of course, 'great tasting coffee'. For Douwe Egberts, we like to try and talk about something other than coffee.
  • 3. UK experiential hot sampling tour served 18,050 samples, across 10 sites, over 10 days, driving 1 million+ OTS.
  • 4. Launched social presence two years ago, now manage the brand’s profile and voice across all networks.
  • 5. ‘Be A Local Star’ campaign launched their Facebook page, and they now boast 95,000 fans
  • 6. Our 2012 ‘Local Star’ campaign extension with The Big Lunch.
  • 7. 2012 Flavour Collective launch creative
  • 9. 2012/13 sponsorship of Friends on Comedy Central
  • 10. 2012 First Experience pack for Senseo, joint partnership with Phillips
  • 11. First Experience data capture and eCRM programme
  • 12. Facebook ‘Request A Sample’ campaign drove 100,000 samples in under 2 months.
  • 13. “Cubo has undoubtedly played a major part in helping Douwe Egberts double their business over the past three years. A great team to deal with!” Dan Perkin Former Senior Brand Manager