Studio Make Believe created furniture for Audi showrooms using actual car parts as inspiration to perfectly reflect Audi's design and values. Specific designs came from examining parts like petrol caps, which became a housing for spotlights, and roll bars, which became table and bench legs. The overriding message was that Audi designs cars with such beauty that their components could be welcomed into people's homes, showing the high quality of Audi's design. The furniture range was so well received that Audi used it in their next UK-wide outdoor advertising campaign.

2. Audi
|
Furniture
That
Roars
To
communicate
the
sheer
beauty
of
Audi
design,
Studio
Make
Believe
created
a
range
of
eye-­‐catching
furniture
for
the
brand’s
showroom
network.
We
used
actual
car
parts
as
the
inspiration,
enabling
the
pieces
to
be
perfectly
in
tune
with
the
company’s
vision
and
values.
Specific
designs
came
from
examining
car
parts
and
then
considering
appropriate
associations
based
on
their
material
and
structural
integrity.
For
example,
a
petrol
cap
became
the
perfect
housing
for
a
spotlight
and
TT
roll
bars
became
bench
and
table
legs.
The
over-­‐riding
message
was
that
Audi
designed
cars
so
beautiful
that
the
component
parts
could
be
welcomed
into
people’s
homes.
The
range
was
so
well
accepted
that
Audi
used
the
furniture
as
part
of
its
next
UK-­‐wide
outdoor
advertising
campaign.
Agency
partner: