Make Believe was commissioned to design an exhibition celebrating Red or Dead's 30th anniversary at Dray Walk Gallery. They printed the brand's history on a continuous roll of paper and wrapped it around a scaffold structure resembling a printing press, creating spaces to display exhibition items. This demonstrated the scale and fame of Red or Dead through an immersive, print-focused installation alluding to the label's design heritage.

2. Red
or
Dead
|
Gift
Wrapped
Last
year
saw
Red
or
Dead’s
30th
anniversary
and
Make
Believe
was
commissioned
to
design
an
exhibition,
held
at
Dray
Walk
Gallery
on
Brick
Lane,
that
epitomised
the
label’s
three
successful
decades.
Along
with
being
infamous
for
their
provocative
designs,
print
and
pattern
has
always
been
an
integral
part
of
the
Red
or
Dead
design
language.
With
that
in
mind,
to
demonstrate
the
scale
and
fame
of
the
brand,
the
history
of
Red
or
Dead
was
printed
on
one
continuous
roll
of
paper.
This
was
then
interwoven
and
wrapped
around
a
scaffold
structure,
to
represent
a
traditional
newspaper
printing
press,
creating
individual
spaces
in
which
to
exhibit
the
various
items
on
show.

6. Global
launch
press
coverage