The document proposes two single-serving website ideas: 1) A website called "Is it Time to Change Tires?" that determines a user's location and weather to notify them when it's time to change tires, linking to Dunlop's website. 2) A viral marketing campaign featuring a video of colorful bicycle tires to launch a limited production run of 1,000 colorful car tires available for pre-order, with additional tires awarded in a contest. The campaign culminates in a public celebration event.

2. IDEA 1

3. IDEA 1
Extremely cheap, yet, possibly viral

4. How often people change tires?

5. Professionals

6. Professionals and Amateurs

7. At least twice a year

8. Actually, most people change
tires only twice a year

9. So,

10. So,
let’s make a website that
works only twice a year

11. Seriously?

12. Hell yeah!

13. In 2010’s the internet has
seen a wide spread of
Single Serving Sites

14. In 2010’s the internet has
seen a wide spread of
Single Serving Sites
Single Serving Sites is websites with a
dedicated domain name, with only one
page, that do one thing only.

15. For instance...

16. How Many People Are in Space Right Now?

17. Is it Payday?

18. Should I Bring My Umbrella Today?

19. Is The Dow Up?

20. And many

21. And many, many

22. And many, many, many

23. And many, many, many, many

24. And many, many, many, many, many

25. And many, many, many, many, many, many more

26. And we will make
one more

27. Is it Time to Change Tires?

28. The website determine user’s location and
show the appropriate answer based on the
weekly weather forecast.

29. If the answer is no

30. If the answer is no, user can subscribe to be
notified when the time will come

31. If the answer is yes

32. If the answer is yes it links to Dunlop’s website
where user can choose tires

33. Neat!

34. IDEA 2

35. IDEA 2
Super expensive

36. IDEA 2
Super expensive
but super awesome

37. Take a look at all
tires on the market

38. Notice something?

39. They are all
black!

40. Thank you,
Einstein...

41. No, seriously, why tires are always black?

42. The majority of vehicle tires are black
thanks to carbon black, a reinforcing
phase in car tires.

43. But can I have colorful tires?

44. YES!

45. YES!
It’s not a great business strategy,
since the carbon black makes the
product stronger. But yes, you could
have any color of tire you'd like.

46. So, let’s make some to attract
attention to Dunlop!

48. The campaign start with a viral video of a
viral man on a red bike with gorgeous red tires.
The video spreads across the internet.

49. viral
Link in a video leads to Dunlop website
website with a full description of new colorful
tires, it’s production process and it’s
limitations.
Dunlop declares that tires are being
produced only for promotional purposes.

50. viral
website
Description on Dunlop website states that
pre-order only 1,000 colored tires has been produced
and anyone can pre-order them on the
website.

51. viral
website
pre-order
Those who haven’t pre-ordered tires in
contest time can win additional 100 in a special
contest.

52. viral
website
pre-order
contest
After this, in three month a public event is
event being held with a huge demo of new
colorful tires with celebrities and the
winners of the contest are announced and
get their prizes.

53. That’s all