Elizabeth Houston, Director of Enterprise Community at Hootsuite, will show you how Hootsuite manages to use both online and offline events to get people to participate in their community and create a seamless customer experience.
Philippe Beaudette - How To Motivate Legions of VolunteersFeverBee Limited
Philippe Beaudette, the director of community at Wikimedia, explains how Wikipedia uses various methods of persuasion to build a legion of volunteers to help edit their articles.
If you try to build community, will they come?Daniel Lee
This is a culmination of a week long research project on community i did for Porch. I used multiple sources, frameworks, and examples to find commonalities of growth and engagement. Case studies include online communities (Product Hunt, Reddit, NextDoor, and Houzz) and offline (AA). I also looked at Christianity as a community but it is not included in this presentation.
Presenters: Sheridy Leslie & Chiara Camponeschi
Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you’ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.
Community Literacy of Ontario has completed this Volunteer Management Toolkit. It is originally intended for Literacy Volunteers, but all in all it's good across fields.
Philippe Beaudette - How To Motivate Legions of VolunteersFeverBee Limited
Philippe Beaudette, the director of community at Wikimedia, explains how Wikipedia uses various methods of persuasion to build a legion of volunteers to help edit their articles.
If you try to build community, will they come?Daniel Lee
This is a culmination of a week long research project on community i did for Porch. I used multiple sources, frameworks, and examples to find commonalities of growth and engagement. Case studies include online communities (Product Hunt, Reddit, NextDoor, and Houzz) and offline (AA). I also looked at Christianity as a community but it is not included in this presentation.
Presenters: Sheridy Leslie & Chiara Camponeschi
Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you’ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.
Community Literacy of Ontario has completed this Volunteer Management Toolkit. It is originally intended for Literacy Volunteers, but all in all it's good across fields.
More and more leaders are recognising that how to 'do digital' well is a critical strategic and leadership question. In this session, leaders will share how they have successfully transformed their organisations and services.
We will draw out lessons for organisational structure, culture, skills, governance and planning, to help you take practical next steps.
If you are already convinced that 'digital' is important, and now want to hear about how other leaders have responded, this session is for you.
Chatbots and charities | Digital trends seminar | 23 March 2017CharityComms
Lucy Abell, head of communications, Mencap
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your C...FeverBee Limited
NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.
The blurring of PR and digital - how small charities can punch above their we...CharityComms
Alex Holden, communications director, Target Ovarian Cancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
https://bloomerang.co/resources/webinars/
Join Micki Vandeloo, GPC and Margit Brazda Poirier of Grants4Good for an introductory webinar for those new to grant writing.
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creating content with the real people in your stories | The power of human...CharityComms
Jemma Sullivan, senior brand manager and Emma Hetherington, head of content and news, Diabetes UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Northwest Neighborhood Association in Vancouver WA uses Nextdoor.com to communicate with neighbors which brings them closer together. For more information, visit Nextdoor.com
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
More and more leaders are recognising that how to 'do digital' well is a critical strategic and leadership question. In this session, leaders will share how they have successfully transformed their organisations and services.
We will draw out lessons for organisational structure, culture, skills, governance and planning, to help you take practical next steps.
If you are already convinced that 'digital' is important, and now want to hear about how other leaders have responded, this session is for you.
Chatbots and charities | Digital trends seminar | 23 March 2017CharityComms
Lucy Abell, head of communications, Mencap
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your C...FeverBee Limited
NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.
The blurring of PR and digital - how small charities can punch above their we...CharityComms
Alex Holden, communications director, Target Ovarian Cancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
https://bloomerang.co/resources/webinars/
Join Micki Vandeloo, GPC and Margit Brazda Poirier of Grants4Good for an introductory webinar for those new to grant writing.
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Co-creating content with the real people in your stories | The power of human...CharityComms
Jemma Sullivan, senior brand manager and Emma Hetherington, head of content and news, Diabetes UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Northwest Neighborhood Association in Vancouver WA uses Nextdoor.com to communicate with neighbors which brings them closer together. For more information, visit Nextdoor.com
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Forward Progress - B2B Influencer Event Marketing - Brand Advocacy Program 20...Social Jack
If you are looking to attract speakers, sponsors and attendees to your B2B events with the power of Influencer marketing then this program is form you!
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
New Media Strategies for Nonprofit Outreach and FundraisingSarah McMaster
Presented by Sarah McMaster, MWCC Director of Marketing & New Media during the Mount Wachusett Community College Center for Civic Learning and Community Engagement's Non-Profit Collaborative Fundraising Mini-Conference, held November 1, 2013. The Road From Here: Fundraising in the New Economy
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
Versus Arthritis - supporter centred digital communicationsmore onion
This presentation explains how Versus Arthritis, with help from more onion, have driven organisational change to transform the way they engage supporters, recruit and retain donors, and deepen understanding of their audience. They outline the steps in their journey, from initial pilot project through to introducing entirely new roles and organisational processes, and how they've built internal buy-in and overcome obstacles to change.
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer ...BrightFunnel
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you can optimize your efforts throughout the funnel.
FeverBee breakdown of StackOverflow's online community. This is easily one of the most advanced online communities on the web. Learn more about gamification, onboarding, and getting good quality questions and answers.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
How To Rapidly Grow Your Online Community - Going For The Big WinsFeverBee Limited
FeverBee's Richard Millington explains why most community managers are wasting more of their time on tasks which don't move the needle. Instead they need to identify and achieve their 'big wins'.
How To Do A MUCH Better Job Emailing Your Members - Tamara GielenFeverBee Limited
In this session you'll learn how to use email effectively as a way to engage your members. You'll learn what works and what doesn't, which types of emails you absolutely have to include in your strategy and how to get your members to do exactly what you want them to do. Without making them feel like you are harassing them!
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Building International Communities - Ed GiansanteFeverBee Limited
Companies have a global reach and with the power of internet and using social media, it's possible to engage with them any where in the world. But how can we do that effectively? Can we build communities locally? Is it worth it? What are important factors that will help it being successful and risks associated with it? Dropbox has over 400 million users around the world and with such large scale it may seem impossible to engage with users individually. In this talk, Ed will present some of the ways in which his team is working to not only engage users locally but also delight them.
You Can't Build A Passionate Community If No-One Can Find You - Dominic WoodmanFeverBee Limited
You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5. Online
• Extend reach and
impressions
• Create a sense of community
• Focus conversations around
like interests
• Generate WOM
• Provide platforms for
customers to be storytellers
Offline
• Deepen relationships
• Provide personalized attention
• Create exclusivity through
activities
• Elevate reputations of most
loyal customers
• Showcase customer case
studies
Online and Offline Benefits
6. Offline
Activities
Advertising
Social Media
Email / Direct
Mail
Demos
Websites /
SEO / Web
Banners
Integrated
Strategy
Enable audience members to
create the story themselves in
both on- and offline channels,
creating a stronger sense of
community. #FBSprint
• Focus on a main content
driver, applying elements into
channels
• Target specific audience
members to influence others
to share content
• Use social media to initiate
conversations around content
• Repurpose content rather
than creating new content for
each channel
8. • Create easy to follow stories
• Establish an unique content
angle
• Provide expertise
• Form content in an engaging
way to increase audience
engagement
• Design content to fit channel
formats
11. Hootsuite
Ambassador
Program
• Identify customers that share positive
brand sentiment and have an
established presence
• Create unique activities and incentives
in an exclusive, gamified program
• Reach out to target audience members
with a concise overview, simple ways to
get involved right away, and clear
expectations
• Enable advocates with leadership roles,
making them the heroes among peers
• Provide ongoing ways to retain and
increase participation
When creating an
advocacy
program, think
from the
customer POV…
what’s in it for
me. #FBSprint
12. Hootsuite
Hootups
• Identify existing presence in key markets
• Find influencers and brand advocates to
lead activities and evangelize for brand
• Establish an incentive program for
organizers
• Confirm activity format and relevant
content for attendees
• Develop repeatable and scalable activity
model (consider frequency, bandwidth, budgets,
and grassroots efforts)
• Start in one region and expand over time
Enlist the help of
brand advocates
to host activities
locally, expanding
your reach and
maximizing
bandwidth.
#FBSprint
13. 3,200+
2014 attendees
72%
of 2014 Hootups led by Hootsuite
Ambassadors
19
participating countries
200+
2014 Hootups
14. 2014 Attendee
Types
76%
24%
Prospects
Customers
13% of prospects in 2014 Hootups
converted to Hootsuite customers.
#FBSprint
15. • Number of Hootups and attendees
• Recurring Hootup organizers
• First time Hootup locations
• Increase in Hootsuite’s social channels following
• Number of leads generated and coupons redeemed
• Increase in user signups and active users
• Increase in Ambassador registrations
• Amount and type of content generated
Map metrics
results back to
overall business
goals and track
impact through
the pipeline.
#FBSprint
Measurement of Success
16. Key Components of Hootups
• Ongoing engagement and moment-in-time
activities integration
• Participant incentives to establish a self-sustaining
program
• Fun and informative, extending Hootsuite culture
• Engagement integration across social channels
• Easy access and easy to participate
• Regional participation
• Ambassador-led activities
Create a strong
support system
to enable and
empower
external
facilitators.
#FBSprint
18. Create greater on- and offline
community engagement by
empowering your most loyal
advocates and influencers. #FBSprint
19. Tips
• Establish a strong community that aligns across on- and offline
channels
• Enable and incent community to lead conversations, activities, and
storytelling
• Use social media channels to engage on an ongoing basis and
moment-in-time activities to build stronger bonds
• Provide call-to-actions and incentives to keep engagement going
• Optimize processes to scale across regions and to maximize
bandwidth, budgets, and resources
20. Final Thoughts…
• Be creative and pilot new ideas
• Focus on audience care-abouts
• Make your audiences the
heroes
• Create a strong sense of
integrated community
• Repurpose content across on-and
offline channels
21. Hootsuite University
https://learn.hootsuite.com/
Newhouse Advanced Social Media Strategy Program
https://newhouse.hootsuite.com/
Hootsuite Ambassador Program
http://signup.hootsuite.com/ambassador/
@hootsuite
/hootsuite
/company/hootsuite
/+hootsuite
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