The document discusses strategies for increasing income from Christmas appeals. It outlines 9 magical steps: 1) targeting the right donors based on recency, frequency, value; 2) asking for the right amount tailored to donors; 3) crafting the right message; 4) writing effective letters; 5) personalizing the content; 6) proper execution; 7) making responses easy; 8) follow up; and 9) testing. It provides tips for each step including using emotion, stories, urgency and making responses simple. Case studies show appeals can double income even in recessions by following these steps.
Pareto Fundraising Getting The Most By Getting It Monthly 2010 JgWWF-Australia
The document discusses strategies for successful monthly giving fundraising programs. It covers recruitment of monthly donors through acquisition, conversion, and reactivation efforts. Key aspects of recruitment include investment, understanding channels, proposition, testing, and benchmarks. Retention focuses on personalization, feedback, and understanding attrition drivers. Growth is discussed through continued asking, understanding relative value, and upgrading donors. Overall, the presentation emphasizes the power of monthly giving programs and provides actionable strategies for recruitment, engagement, retention, and leveraging more value from monthly donors.
Maximising retention and securing ongoing gifts.
Optimising life time value of donors
* effective stewardship
* securing second and ongoing gifts
* upgrade and conversion opportunities
Understanding Key Metrics Of Direct Mail, Online, & Multi-Channel FundraisingSanky Inc.
Presentation of metrics and how to use them for fundraising, by Bryan Terpstra and Paul Habig (@paulhabig).
Covering direct mail metrics, email analysis, website analytics and how multi-channel fundraising increases results.
Presented at DMA Fresh Tracks in Washington, DC, March 2, 2012
Whether you have a "one-person shop" or a team of development professionals, achieving the maximum, sustainable results depends upon a clear understanding of what you need to do to get to the next level of support.
This webinar will emphasize that there really are ONLY two ways to increase your (and your program's) success: by increasing the number of people who give and by increasing the average level of support.
We'll discuss how to be truly successful - and here's a little preview...you must DO BOTH!
The document is a letter from the Isulan Central School SPED Center requesting donations from a businessman for several school projects. Specifically, the letter requests bags of cement, hollow blocks, gallons of paint, loads of sand, and ceiling fans. The donations would help establish a Reading Center, Pathway, and FAITH Garden projects for the school. The letter highlights that the school was a 2012 champion and they are preparing for the upcoming school year to continue showing the best in all aspects.
In England, Christmas is celebrated on December 25th, known as Christmas Day. People decorate their homes with lights and Christmas trees, and put wreaths on their doors. They exchange gifts and sing Christmas carols. According to tradition, children leave stockings by their beds on Christmas Eve for Father Christmas to fill with presents, and he also places more gifts under the Christmas tree. Father Christmas lives at the North Pole and has elves help make toys. On Christmas Day, families enjoy a large holiday meal together.
This document provides an overview of using donor insights and data analytics to better understand donors and improve fundraising efforts. It discusses the types of data available, how to analyze that data, and examples of organizations that have successfully used insights to increase donations. Key points include using environmental, analytical and personal data to benchmark performance, identify best practices of peers, understand donor behaviors and motivations, and focus efforts on initiatives with highest returns. The document emphasizes that data represents real people who support important causes, and shares inspiring stories of individual donors to illustrate donor passion and commitment.
Pareto Fundraising Getting The Most By Getting It Monthly 2010 JgWWF-Australia
The document discusses strategies for successful monthly giving fundraising programs. It covers recruitment of monthly donors through acquisition, conversion, and reactivation efforts. Key aspects of recruitment include investment, understanding channels, proposition, testing, and benchmarks. Retention focuses on personalization, feedback, and understanding attrition drivers. Growth is discussed through continued asking, understanding relative value, and upgrading donors. Overall, the presentation emphasizes the power of monthly giving programs and provides actionable strategies for recruitment, engagement, retention, and leveraging more value from monthly donors.
Maximising retention and securing ongoing gifts.
Optimising life time value of donors
* effective stewardship
* securing second and ongoing gifts
* upgrade and conversion opportunities
Understanding Key Metrics Of Direct Mail, Online, & Multi-Channel FundraisingSanky Inc.
Presentation of metrics and how to use them for fundraising, by Bryan Terpstra and Paul Habig (@paulhabig).
Covering direct mail metrics, email analysis, website analytics and how multi-channel fundraising increases results.
Presented at DMA Fresh Tracks in Washington, DC, March 2, 2012
Whether you have a "one-person shop" or a team of development professionals, achieving the maximum, sustainable results depends upon a clear understanding of what you need to do to get to the next level of support.
This webinar will emphasize that there really are ONLY two ways to increase your (and your program's) success: by increasing the number of people who give and by increasing the average level of support.
We'll discuss how to be truly successful - and here's a little preview...you must DO BOTH!
The document is a letter from the Isulan Central School SPED Center requesting donations from a businessman for several school projects. Specifically, the letter requests bags of cement, hollow blocks, gallons of paint, loads of sand, and ceiling fans. The donations would help establish a Reading Center, Pathway, and FAITH Garden projects for the school. The letter highlights that the school was a 2012 champion and they are preparing for the upcoming school year to continue showing the best in all aspects.
In England, Christmas is celebrated on December 25th, known as Christmas Day. People decorate their homes with lights and Christmas trees, and put wreaths on their doors. They exchange gifts and sing Christmas carols. According to tradition, children leave stockings by their beds on Christmas Eve for Father Christmas to fill with presents, and he also places more gifts under the Christmas tree. Father Christmas lives at the North Pole and has elves help make toys. On Christmas Day, families enjoy a large holiday meal together.
This document provides an overview of using donor insights and data analytics to better understand donors and improve fundraising efforts. It discusses the types of data available, how to analyze that data, and examples of organizations that have successfully used insights to increase donations. Key points include using environmental, analytical and personal data to benchmark performance, identify best practices of peers, understand donor behaviors and motivations, and focus efforts on initiatives with highest returns. The document emphasizes that data represents real people who support important causes, and shares inspiring stories of individual donors to illustrate donor passion and commitment.
This document provides an introduction to basic money skills and consumer math. It discusses key terms like currency, coins, and paper money. Specifically, it defines the "$" and "¢" symbols and what different coins and bills are worth, such as a penny being 1¢ and a quarter being 25¢. The lesson explains how smaller coins can be combined to make larger denominations, like 5 pennies making a nickel. It includes activities for students to practice identifying and adding up the value of coins through rolling dice and answering exit slip questions.
ElectionMall Webinar: Maximizing the Donor Experiencecampaigncloudos
This document provides information about proprietary campaign software that helps political campaigns with fundraising, outreach, and advertising. It includes case studies of campaigns that used the software to raise $1.2 million and $1.6 million respectively. It also outlines best practices for donor cultivation and fundraising, including thanking donors, customizing donor communications, and setting fundraising goals and timelines.
The document discusses two models for understanding what drives donor behavior and attitudes: the attitudinal model and the behavioral science model. The attitudinal model emphasizes understanding audience insights to shape content and messaging, with attitude driving behavior. The behavioral science model emphasizes understanding contextual insights to shape campaigns and initiatives, with behavior driving attitude. Quantitative data is presented showing the behavioral science model has higher fundraising results. The document also provides guidance on messaging strategies and identifying victim appeals that are most effective at driving donations based on behavioral science principles.
The document discusses annual fund planning and donor retention strategies for a nonprofit organization. It provides statistics on gifts and donors from 2005-2009, including that gifts of $1,000 or more make up 89% of the total annual fund. With a goal of $650,000, reaching 20% growth in donors would require 112 donors. The document also discusses strategies for recognizing donors and increasing participation across giving levels.
ElectionMall Cloud and Online Fundraising Emailcampaigncloudos
This document provides information about software and services called Campaign Cloud that can help political campaigns with fundraising, outreach, and advertising. It describes two case studies of campaigns that used Campaign Cloud tools to raise over $1 million each. It then discusses best practices and strategies for online fundraising, email marketing, social media use, and donor cultivation. Overall, the document promotes Campaign Cloud as a one-stop platform that campaigns can use to manage various digital aspects of a campaign.
ElectionMall Campaign Cloud Webinar February 2nd Email Fundraising Successcampaigncloudos
How do you craft a fundraising email with the right message, at the right moment, to the right people?
They say that money rules the world. Today, the rules have changed. Now, money has a partner in its reign: EMAIL.
Learn the secrets to creating awesome fundraising emails.
This document provides guidance on how to effectively ask for donations. It discusses different asking styles, preparing for the ask by researching prospects and creating materials, making the ask itself, and following up after the ask. The key points covered are crafting the ask, practicing questions and answers, recording relevant data from meetings, following up with thank you notes, and engaging donors in ongoing involvement with the organization. The overall message is that fundraising requires planning, researching the right people to approach, practicing the ask, and maintaining engagement with donors through regular communication and thanks.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The document discusses joining a multi-level marketing business called QuestNet. It outlines reasons to join such as achieving financial goals and dreams. It then provides details about the company like its profile, credibility partners, product range, and business plan. The business plan involves referral commissions where members can earn money by referring others. Charts show how earnings can grow substantially through building two teams over time. In the end, it highlights the potential and rewards of the business model while also providing advice for success.
January Campaign Cloud Webinar / Online Fundraisingcampaigncloudos
This document discusses tools and strategies for online fundraising and campaign management provided by ElectionMall. It includes two case studies of candidates who used Campaign Cloud tools to raise over $1 million each. It also outlines seven keys to successful online fundraising, including targeting the right audience, message, and moment. Tactics discussed include email management, social media advertising, and hosting online events. The document promotes ElectionMall's campaign management software as a one-stop platform for organizing donations, volunteers, websites, and analytics.
Raising Money From High Net Worth IndividualsThomas Müller
This document provides a 7-step strategy for raising money from high net worth individuals. The steps are: 1) discover suspects, 2) research prospects, 3) introduce yourself, 4) cultivate relationships, 5) ask for a gift, 6) thank donors, and 7) maintain the relationship. It also emphasizes the importance of leadership donors to influence others and push average gift sizes up through their networks. Researching prospects thoroughly and developing a strong case for support are also highlighted as critical success factors.
The document provides guidance on developing a major donor prospecting program, including creating a draft prospect list, refining it through research, organizing prospects into a fundraising pyramid, and taking action. It emphasizes upgrading current donors, leveraging staff and board connections, researching top prospects, and prioritizing the largest donors. The overall goal is to identify enough new major donor prospects to fill out the fundraising pyramid and meet fundraising targets.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Fundraising through Direct Mail – tools & techniques for getting resultsYellow Umbrella
The document discusses various techniques for effective fundraising through direct mail, including:
- Choosing the right media and lists is essential, as direct mail allows more space to communicate and reaches all, unlike email or SMS.
- Storytelling, connecting multiple mailers, and offering token gifts can help boost response rates.
- Testing creative content and targeting the right demographics and profiles are important, moving beyond only targeting HNIs.
- Having a long-term plan, using analytics to segment audiences, and optimizing response mechanisms like SMS collection are ways to change direct mail strategy for today's world.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Major gifts fundraising involves cultivating donors who can make significant donations of $5,000 or more. It is an individualized process that requires building relationships with donors over many interactions to understand their passions and determine how to align them with an organization's mission. Successful major gifts programs implement strategic prospecting, cultivation that involves learning about each donor, asking for gifts after establishing shared goals, and ongoing stewardship to maintain donor engagement and recognition.
This document provides an overview of fundraising best practices. It discusses that people give for various reasons like making a difference or feeling good. The key factors for fundraising are having a process, engaging prospects, building relationships, having a plan, and asking people directly for support. When asking, it is important to prioritize top donors and focus on a personal ask. Meetings should focus on listening, sharing your story, and asking for a specific gift while leaving on a positive note. Ongoing relationships are important for fundraising success. The document provides some additional resources on fundraising topics.
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
5 steps to raise big money with major giftsgailperry
This document summarizes Gail Perry's webinar on fundraising strategies for major gifts. Gail is a fundraising consultant and coach with 25 years of experience. The webinar outlines a 5-step process for securing major gifts: 1) tell your organization's compelling story, 2) develop a list of qualified prospects, 3) cultivate relationships with prospects, 4) ask prospects for support, and 5) create a management system to track the process. Gail provides tips for each step, such as customizing cultivation strategies, asking for advice to identify giving capacity, and following up consistently with prospects until a gift is secured.
This document summarizes a presentation by Sean Triner on mythbusting in fundraising. It discusses different types of data used in fundraising like analytical, environmental, personal, and strategic data. It also discusses RFV modeling and shows graphs depicting the costs and returns of fundraising over several years. The graphs show that massive initial investment in donor acquisition is needed, and that reducing acquisition for a year leads to decreased costs and increased money available for programs. The presentation aims to dispel myths around fundraising strategies and costs over time.
This document provides an introduction to basic money skills and consumer math. It discusses key terms like currency, coins, and paper money. Specifically, it defines the "$" and "¢" symbols and what different coins and bills are worth, such as a penny being 1¢ and a quarter being 25¢. The lesson explains how smaller coins can be combined to make larger denominations, like 5 pennies making a nickel. It includes activities for students to practice identifying and adding up the value of coins through rolling dice and answering exit slip questions.
ElectionMall Webinar: Maximizing the Donor Experiencecampaigncloudos
This document provides information about proprietary campaign software that helps political campaigns with fundraising, outreach, and advertising. It includes case studies of campaigns that used the software to raise $1.2 million and $1.6 million respectively. It also outlines best practices for donor cultivation and fundraising, including thanking donors, customizing donor communications, and setting fundraising goals and timelines.
The document discusses two models for understanding what drives donor behavior and attitudes: the attitudinal model and the behavioral science model. The attitudinal model emphasizes understanding audience insights to shape content and messaging, with attitude driving behavior. The behavioral science model emphasizes understanding contextual insights to shape campaigns and initiatives, with behavior driving attitude. Quantitative data is presented showing the behavioral science model has higher fundraising results. The document also provides guidance on messaging strategies and identifying victim appeals that are most effective at driving donations based on behavioral science principles.
The document discusses annual fund planning and donor retention strategies for a nonprofit organization. It provides statistics on gifts and donors from 2005-2009, including that gifts of $1,000 or more make up 89% of the total annual fund. With a goal of $650,000, reaching 20% growth in donors would require 112 donors. The document also discusses strategies for recognizing donors and increasing participation across giving levels.
ElectionMall Cloud and Online Fundraising Emailcampaigncloudos
This document provides information about software and services called Campaign Cloud that can help political campaigns with fundraising, outreach, and advertising. It describes two case studies of campaigns that used Campaign Cloud tools to raise over $1 million each. It then discusses best practices and strategies for online fundraising, email marketing, social media use, and donor cultivation. Overall, the document promotes Campaign Cloud as a one-stop platform that campaigns can use to manage various digital aspects of a campaign.
ElectionMall Campaign Cloud Webinar February 2nd Email Fundraising Successcampaigncloudos
How do you craft a fundraising email with the right message, at the right moment, to the right people?
They say that money rules the world. Today, the rules have changed. Now, money has a partner in its reign: EMAIL.
Learn the secrets to creating awesome fundraising emails.
This document provides guidance on how to effectively ask for donations. It discusses different asking styles, preparing for the ask by researching prospects and creating materials, making the ask itself, and following up after the ask. The key points covered are crafting the ask, practicing questions and answers, recording relevant data from meetings, following up with thank you notes, and engaging donors in ongoing involvement with the organization. The overall message is that fundraising requires planning, researching the right people to approach, practicing the ask, and maintaining engagement with donors through regular communication and thanks.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The document discusses joining a multi-level marketing business called QuestNet. It outlines reasons to join such as achieving financial goals and dreams. It then provides details about the company like its profile, credibility partners, product range, and business plan. The business plan involves referral commissions where members can earn money by referring others. Charts show how earnings can grow substantially through building two teams over time. In the end, it highlights the potential and rewards of the business model while also providing advice for success.
January Campaign Cloud Webinar / Online Fundraisingcampaigncloudos
This document discusses tools and strategies for online fundraising and campaign management provided by ElectionMall. It includes two case studies of candidates who used Campaign Cloud tools to raise over $1 million each. It also outlines seven keys to successful online fundraising, including targeting the right audience, message, and moment. Tactics discussed include email management, social media advertising, and hosting online events. The document promotes ElectionMall's campaign management software as a one-stop platform for organizing donations, volunteers, websites, and analytics.
Raising Money From High Net Worth IndividualsThomas Müller
This document provides a 7-step strategy for raising money from high net worth individuals. The steps are: 1) discover suspects, 2) research prospects, 3) introduce yourself, 4) cultivate relationships, 5) ask for a gift, 6) thank donors, and 7) maintain the relationship. It also emphasizes the importance of leadership donors to influence others and push average gift sizes up through their networks. Researching prospects thoroughly and developing a strong case for support are also highlighted as critical success factors.
The document provides guidance on developing a major donor prospecting program, including creating a draft prospect list, refining it through research, organizing prospects into a fundraising pyramid, and taking action. It emphasizes upgrading current donors, leveraging staff and board connections, researching top prospects, and prioritizing the largest donors. The overall goal is to identify enough new major donor prospects to fill out the fundraising pyramid and meet fundraising targets.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Fundraising through Direct Mail – tools & techniques for getting resultsYellow Umbrella
The document discusses various techniques for effective fundraising through direct mail, including:
- Choosing the right media and lists is essential, as direct mail allows more space to communicate and reaches all, unlike email or SMS.
- Storytelling, connecting multiple mailers, and offering token gifts can help boost response rates.
- Testing creative content and targeting the right demographics and profiles are important, moving beyond only targeting HNIs.
- Having a long-term plan, using analytics to segment audiences, and optimizing response mechanisms like SMS collection are ways to change direct mail strategy for today's world.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Major gifts fundraising involves cultivating donors who can make significant donations of $5,000 or more. It is an individualized process that requires building relationships with donors over many interactions to understand their passions and determine how to align them with an organization's mission. Successful major gifts programs implement strategic prospecting, cultivation that involves learning about each donor, asking for gifts after establishing shared goals, and ongoing stewardship to maintain donor engagement and recognition.
This document provides an overview of fundraising best practices. It discusses that people give for various reasons like making a difference or feeling good. The key factors for fundraising are having a process, engaging prospects, building relationships, having a plan, and asking people directly for support. When asking, it is important to prioritize top donors and focus on a personal ask. Meetings should focus on listening, sharing your story, and asking for a specific gift while leaving on a positive note. Ongoing relationships are important for fundraising success. The document provides some additional resources on fundraising topics.
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
5 steps to raise big money with major giftsgailperry
This document summarizes Gail Perry's webinar on fundraising strategies for major gifts. Gail is a fundraising consultant and coach with 25 years of experience. The webinar outlines a 5-step process for securing major gifts: 1) tell your organization's compelling story, 2) develop a list of qualified prospects, 3) cultivate relationships with prospects, 4) ask prospects for support, and 5) create a management system to track the process. Gail provides tips for each step, such as customizing cultivation strategies, asking for advice to identify giving capacity, and following up consistently with prospects until a gift is secured.
Similar to Doubling Your Christmas Appeal Appeal Income July 2009 Toronto V1 Jg (20)
This document summarizes a presentation by Sean Triner on mythbusting in fundraising. It discusses different types of data used in fundraising like analytical, environmental, personal, and strategic data. It also discusses RFV modeling and shows graphs depicting the costs and returns of fundraising over several years. The graphs show that massive initial investment in donor acquisition is needed, and that reducing acquisition for a year leads to decreased costs and increased money available for programs. The presentation aims to dispel myths around fundraising strategies and costs over time.
Your one page guaranteed to work one page legacy plan f inalWWF-Australia
This document provides guidance and strategies for developing an effective legacy and bequest program. It begins by outlining the benefits of a strong bequest program, such as long-term income, financial sustainability, and increased impact. The document then discusses opportunity cost and how different levels of bequest program investment can yield different returns. Next, it analyzes donor data to identify the best prospects for legacies, such as older, loyal donors who give higher amounts more frequently. The document provides examples of legacy marketing touchpoints and strategies, including newsletters, surveys, websites, events, and follow-up calls. It emphasizes ongoing donor loyalty and relationship building. Overall, the summary is that this document offers an in-depth overview of developing
Masters fundraising 101 acu australian catholic universityWWF-Australia
The document provides an overview of a proposed fundraising day for ACU, covering several topics:
1) Types of non-governmental fundraising methods, including their pros, cons and typical scale.
2) Developing an effective brand and proposition to motivate donors.
3) Budgeting and managing expectations.
4) Examples of effective storytelling from case studies will be discussed and participants will work in groups to analyze fundraising mixes, branding, propositions and storytelling.
Your one page guaranteed to work one page legacy planWWF-Australia
This document discusses strategies for creating an effective one-page legacy fundraising program. It provides benchmark data on past legacy gifts, including average amounts and pledged legacy rates based on factors like a donor's years of support, recency of cash gifts, number of gifts, highest gift value, and type of support. The document advocates using this data to estimate potential legacy income and develop a targeted legacy plan, including a survey to identify prospective legacy donors and a legacy pack to educate donors about planned giving options.
The document contains information from a fundraising consultant regarding direct mail fundraising campaigns. It includes details on campaign results, tests of different pack components, and recommendations. Specifically:
- Test results of different direct mail pack components for an acquisition campaign with Cerebral Palsy Alliance, finding a 4-page letter and key chain premium generated the best response.
- Results of a February 2012 acquisition campaign for another organization, exceeding recruitment targets while testing a notepad versus totebag premium, with the totebag generating a slightly higher response rate.
- Recommendations and learnings from various campaign tests regarding optimizing direct mail for future fundraising acquisitions.
1) The document discusses how tiger snakes do not actually chase humans as some believe, but rather display defensive behavior when threatened.
2) A snake can only travel at top speed when its whole body is on the ground, so when it raises its head and neck in a threat display, it is moving much slower.
3) This raised posture is a signal to back off, not an actual attempt to catch the perceived threat, as the snake understands little about the world and just wants to be left alone.
A Pragmatists approach to fundraising in the digital ageWWF-Australia
This document discusses various digital fundraising strategies and opportunities for non-profit organizations. It provides data on income growth from different donation channels over time. It then outlines different digital strategies like digital lead generation, online events, social media marketing, and using digital tools to support direct mail campaigns. It cautions that for most organizations, complex multi-stage digital strategies may not be worth it and emphasizes focusing on higher priority areas like face-to-face fundraising, phone conversions, direct marketing, thanking donors properly, and obtaining bequest commitments. It stresses testing and improving techniques continuously to get better results.
This document discusses a pragmatic approach to nonprofit fundraising in the digital age. It emphasizes the importance of an effective website for digital lead generation and managing search engine optimization and Google Adwords grants. Social media can also generate leads which can then be followed up through direct mail and a series of thank you emails and tax receipts to convert donors and reduce churn. Questions are welcome.
Soi dog preso by leonard coyne march 2011WWF-Australia
The document discusses how a non-profit organization called Soi Dog Foundation used Facebook to promote their animal sponsorship program and increase recurring donors. Through targeted Facebook advertising and engaging content on their page, they saw a 350% increase in recurring donors over 9 months. By focusing on awareness, engagement, and supporter-driven content and appeals, they also increased one-time donations and regional volunteer recruitment. Facebook proved to be a very effective platform for gaining support through interactions between the organization and interested followers.
Google tools and offline online integration st 2WWF-Australia
This document discusses how search engines and digital tools are helping charities transform fundraising. It provides context on tools like Google Insights and AdWords and how they can be used. It also discusses integrating digital strategies into fundraising, including acquiring monthly donors, communications over email versus mail, and the importance of compelling copy. The document emphasizes a multi-channel approach and relationships over technology. It provides examples of how different digital channels like social media, websites, and outdoor advertising can be used at various stages of donor acquisition and retention. Resources for further information are also listed.
This document outlines a 10 point plan to secure future growth and fundraising effectiveness. It discusses understanding data and managing expectations, applying the 80/20 rule to focus efforts, taking care of donors through personalization and feedback, getting more donors through monthly giving, and bringing it all together through discipline, understanding supporters, and identifying top donors. The key measures discussed are net income rather than ROI, focusing on long term donor value, and using data to make strategic decisions.
This document outlines a 10 point plan to secure future growth and fundraising effectiveness. It discusses understanding data and managing expectations, applying the Pareto principle to focus efforts where returns are highest, looking after donors by personalizing engagement, getting more donors through monthly giving, and bringing it all together by applying discipline, understanding supporters, and identifying opportunities for growth. The overall goal is to provide strategies for non-profits to fundraise more effectively and secure future growth.
C:\Fakepath\Legacy Lessons From Abroad V1 JgWWF-Australia
The document provides an overview of an effective 6-step approach to legacy fundraising: 1) Targeting likely bequest prospects, 2) Knowing how to discuss bequests with donors, 3) Identifying bequest prospects, 4) Converting prospects to confirmed bequests, 5) Providing excellent donor care, and 6) Evaluating results. It emphasizes the importance of ongoing donor communication and relationship building to encourage bequests, which are a significant source of long-term funding. Case studies demonstrate high response and conversion rates using tailored surveys, follow-up calls, and personalization.
This document discusses different types of donor data that can be analyzed to support fundraising efforts. It focuses on environmental data like donation amounts and growth trends, technical data like how donations are used, strategic data that informs planning, and analytical data on donor behavior. The document also discusses the importance of personalizing donor relationships by using personal data like transaction histories and remembering details about individual donors. Analyzing these different types of data can help with donor targeting, retention, and identifying major donors who may leave large bequests. An example is given of a donor named Frank who regularly donated large amounts and ultimately left half of his multi-million dollar estate to the organization.
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
9. Defining an appeal
• Solicitation by direct mail (to individuals)
• For the purposes of today to existing donors
(warm, in-house)
• With an ask for cash (or a monthly gift) and/or
a request to take some other action (I.e.
survey)
10. What are we seeing?
• Developed 22 Christmas appeals in 2008
• In Australia, NZ, Hong Kong and Canada
• 13 up on income versus 2007, 9 down on 2007
• Overall income 2008 around $8.5m CAD versus $8m CAD
in 2007
• Individual giving still on the rise
• Monthly giving strong, still growing
• Cash giving stagnant (donors over $1k not giving at same
levels)
• Organizational income falling
• Specifically corporate support
11. What are we seeing?
• Developed 18 appeals in May/June 2009
• In Australia, NZ
• 7 up on income versus 2008, 11 down on 2008
• Overall income 2009 around $9.9m CAD versus $9.2m
CAD in 2008
14. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
15. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
16. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
17. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
18. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
6. Getting the execution right
19. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
6. Getting the execution right
7. Making it easy to respond
20. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
6. Getting the execution right
7. Making it easy to respond
8. Getting the follow up right
21. Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
6. Getting the execution right
7. Making it easy to respond
8. Getting the follow up right
9. Test, test and test again
25. How do I decide who to ask?
Recency Frequency Value
indicates indicates indicates how
likelihood of likelihood of much they
giving giving will give
26. How do I decide who to ask?
Recency Frequency Value
0-12 months >1 a$1000+
13-24 1 b$500-$999.99
25-36 c$250-$499.99
37-48 d$100-$249.99
49-60 e$50-$99.99
61-72 f$25-$49.99
73-84 g$10-$24.99
85+ h$0.01-$9.99
27. Drilling down
Recency Frequency Value
0-12 months >1 a$1000+
13-24 1 b$500-$999.99
25-36 c$250-$499.99
37-48 d$100-$249.99
49-60 e$50-$99.99
61-72 f$25-$49.99
73-84 g$10-$24.99
85+ h$0.01-$9.99
30. Some tips
• RFV is the most important thing to drive the
success of your appeal
• Consider different packs for different
audiences
• Include confirmed bequestors, monthly
givers if they have given historically
31.
32. Asking for the right thing
Segment R F V Qty to Mail Ask 1 Ask 2 Ask 3
001 0-12 >1 $500+ 246 *1.5 *2.5 *4
$100-
002 0-12 >1 $249.99 1,011 *1.5 *2.5 *4
003 0-12 >1 $50-$99.99 2,555 *1.5 *2.5 *4
$100-
004 0-12 1 $249.99 4,340 *1.5 *2.5 *4
005 0-12 1 $50-$99.99 6,618 *1.5 *2.5 *4
$100-
006 13-24 >1 $249.99 1,330 *1.25 *2 *3
33. Asking for the right thing
Segment R F V Qty to Mail Ask 1 Ask 2 Ask 3
001 0-12 >1 $500+ 246 *1.5 *2.5 *4
$100-
002 0-12 >1 $249.99 1,011 *1.5 *2.5 *4
003 0-12 >1 $50-$99.99 2,555 *1.5 *2.5 *4
$100-
004 0-12 1 $249.99 4,340 *1.5 *2.5 *4
005 0-12 1 $50-$99.99 6,618 *1.5 *2.5 *4
$100-
006 13-24 >1 $249.99 1,330 *1.25 *2 *3
34. Personalized asks
• Based on previous donation patterns
• Used to prompt increase of donation
amount
• Consider using highest gift, last gift,
average gift prompts to elevate gift level
35. Personalized asks
• Based on previous donation patterns
• Used to prompt increase of donation
amount
• Consider using highest gift, last gift,
average gift prompts to elevate gift level
• Repetition of ask increases response
• Personal (and increased) ask amount
increases average gift
41. Some tips
• “I need you to <insert action>…”
• “This is the most important letter I have ever
written…”
42. Some tips
• “I need you to <insert action>…”
• “This is the most important letter I have ever
written…”
• “…respond by the 30th of June..”
43. Some tips
• “I need you to <insert action>…”
• “This is the most important letter I have ever
written…”
• “…respond by the 30th of June..”
• “I need to raise $250,000”
44. Some tips
• “I need you to <insert action>…”
• “This is the most important letter I have ever
written…”
• “…respond by the 30th of June..”
• “I need to raise $250,000”
• Singularly focused**
45. Remember to tell them
• What the single most important thing is
that you want them to do (proposition)
• Why they should give you money
• By when
• All of this in the first 3 paragraphs and
in the P.S.
57. A recap: what you must have
• Emotion
• A (human) story
• Repetitive and personalized asks
• Urgency
• Target and deadline
• As long as it needs to be
• Colloquial language
58.
59. A guide to personalization
• Make the recipient feel like an individual
• Apply the limited resources to where you will
get the best return
• Use survey information
• Acknowledge previous giving
• Recognize if they make monthly gifts or have
included your charity in their Will
75. Creative execution: must haves
• A brilliant letter
• Lift devices support the letter
• Authenticity
76.
77. Creative execution: must haves
• A brilliant letter
• Lift devices support the letter
• Authenticity
• Follow up/reminder mailing for ‘larger’
mailings
83. Ease of response
• Eliminate barriers or distractions
• Make sure the reply mechanism
integrates with the letter
• Include an involvement device where
there is an opportunity to do so
• Minimize response channels*
84.
85.
86.
87.
88. Getting the follow up right
• Thanking
• Measuring response
• Feeding back – the impact on beneficiaries
• Post campaign de-brief
89.
90. Thanking
• Develop an acknowledgement strategy
• Thank promptly
• Use of the words ‘thank you’
• Personalized response
• Include handwritten notes and PS where
possible
• Don’t ask the donor to do anything else
96. Feeding back
Responded to End of Year appeal
You’ve already helped us get off to a great start
with your gift to our recent appeal in support of
our work in tackling dangerous climate change.
Thanks to your< gift of $<don> – and the
overwhelming response that I received from your
fellow supporters – we’ve raised the $250,000
we need to double our climate change campaign
this year.
100. Consider testing
• Ask prompts (highest gift v last v average)
• Impact of lifts
• Impact of involvement pieces
101. Consider testing
• Ask prompts (highest gift v last v average)
• Impact of lifts
• Impact of involvement pieces
• Long term cohort tests
102. Consider testing
• Ask prompts (highest gift v last v average)
• Impact of lifts
• Impact of involvement pieces
• Long term cohort tests
• Letter length
104. Some rules
• Don't test for the sake of testing
• Test stuff that will have an impact, not because
it seems like fun
105. Some rules
• Don't test for the sake of testing
• Test stuff that will have an impact, not because
it seems like fun
• Make sure the volumes are sufficient to make
the results statistically valid
106. Some rules
• Don't test for the sake of testing
• Test stuff that will have an impact, not because
it seems like fun
• Make sure the volumes are sufficient to make
the results statistically valid
• Ensure you think through what the hypothesis
of the test is
107. A recap: Uncovering the magical steps
1. Targeting the right people
2. Asking for the right thing
3. Getting the message right
4. Getting the letter right
5. Getting personal
6. Getting the execution right
7. Making it easy to respond
8. Getting the follow up right
9. Test, test and test again
115. Did it work?
• Net income increased from $1.0m to $1.7m
• Response rate increased from 14% to 18%
• Reactivated over 2,500 donors
116. Why did this work?
• Brilliant, empowering copy that asked
repetitively
• We stretched people (HG in last 2 years
x 1.25)
• It was authentic
• It was really easy to respond
• We reminded donors of the importance (3
weeks later)
123. Did it work?
• Gross income $614,000 (AUD)
• Net income $500,000 (AUD)
• Doubled income from previous year
• Most successful appeal ever
124. Why did this work?
• Brutally honest
• Genuinely urgent
• It was personal (30 uses of the word 'I' and 20
uses of the word 'you' in a four page letter)
• It pulled at the heart strings
• Managed to maintain credibility despite crisis
126. “It only works for big charities”
• Australian charity with small individual database
• Attended a Pareto Fundraising workshop
• Interviewed service workers for a story
• Segmented database by RFV and tailored ask
• Wrote a 3 page letter and separate response
mechanism
– CEO said: ‘No one will read this’
• Created a sense of urgency and emotion
131. “Don’t send appeals to monthly givers”
Response
Rate Recency Prev gifts Value
26.13% Monthly Givers 0-12 Multi $100+
17.43% Cash only 0-12 Multi $100+
$138,000
4.14% Monthly Givers 0-12 Single $100+
2.38% Cash only 0-12 Single $100+
$89,000
48.66% Monthly Givers 0-12 Multi $50-$99.99
20.44% Cash only 0-12 Multi $50-$99.99
6.73% Monthly Givers 0-12 Single $50-$99.99
5.93% Cash only 0-12 Single $50-$99.99
132. “Don’t send appeals to monthly givers”
Response
Rate Recency Prev gifts Value
26.13% Monthly Givers 0-12 Multi $100+
17.43% Cash only 0-12 Multi $100+
$138,000
4.14%
2.38% Monthlies rock!
Monthly Givers
Cash only
0-12
0-12
Single
Single
$100+
$100+
$89,000
48.66% Monthly Givers 0-12 Multi $50-$99.99
20.44% Cash only 0-12 Multi $50-$99.99
6.73% Monthly Givers 0-12 Single $50-$99.99
5.93% Cash only 0-12 Single $50-$99.99
134. Street recruits don’t respond
Recruited straight to Cash Given (ie have Response Rate
regular giving by… they given a one off
donation since
recruited?)
$138,000
Other No 11.40%
$89,000
Face to Face No 1.10%
Other Yes 23.80%
Face to Face Yes 7.10%
135. “No one will read a long letter”
Resp
Mailed Cost Resp Avg Gift Income ROI Net Income
Rate
$138,000
$89,000
4 page letter 9,415 $25,985 2,554 27.1% $59.03 $150,754 5.80 $124,769
2 page letter 9,415 $25,232 2,287 24.3% $57.44 $131,361 5.21 $106,129
136. “No one will read a long letter”
Resp
Mailed Cost Resp Avg Gift Income ROI Net Income
Rate
$138,000
4 pages beats 2 pages
$89,000
4 page letter 9,415 $25,985 2,554 27.1% $59.03 $150,754 5.80 $124,769
2 page letter 9,415 $25,232 2,287 24.3% $57.44 $131,361 5.21 $106,129
137. “No one will read a long letter”
Mailed Resp Rate $138,000
Gross Income Average Gift Net Income ROI
$89,000
4 page letter 4,083 11.6% $21,624 $46 $19,056 0.89
6 page letter 4,156 19.1% $48,389 $61 $23,904 1.98
138. “No one will read a long letter”
Mailed Resp Rate Gross Income Average Gift
$138,000 Net Income ROI
4 page letter
6 pages beats 4 pages
$89,000
4,083 11.6% $21,624 $46 $19,056 0.89
6 page letter 4,156 19.1% $48,389 $61 $23,904 1.98
139. “ROI is the most important measure”
10.00 $300,000
Real charity - change in ROI
9.00
$250,000
8.00
ROI
7.00
$200,000
6.00
ROI
5.00 $150,000
4.00
$100,000
3.00
2.00
$50,000
1.00
0.00 $0
140. “ROI is the most important measure”
10.00 $300,000
Real charity change in ROI and Net income
9.00
$250,000
8.00
Net
7.00 ROI
$200,000
6.00
ROI
5.00 $150,000
4.00
$100,000
3.00
2.00
$50,000
1.00
0.00 $0
143. Final takeaways
• Ask when you need the money, feedback and
care
• Always remember you are mailing real people
– think about your own relationships
144. Final takeaways
• Ask when you need the money, feedback and
care
• Always remember you are mailing real people
– think about your own relationships
• Be disciplined with your direct marketing
145. Final takeaways
• Ask when you need the money, feedback and
care
• Always remember you are mailing real people –
think about your own relationships
• Be disciplined with your direct marketing
• Scan what’s happening around you, including
abroad
146. Final takeaways
• Ask when you need the money, feedback and
care
• Always remember you are mailing real people –
think about your own relationships
• Be disciplined with your direct marketing
• Scan what’s happening around you, including
abroad
• Apply the Pareto Principle
147. The Pareto Group exists to make the world a
better place, by expanding the not-for-profit
sector's capacity worldwide to ensure as
many beneficiaries are helped as possible.
jonathon.grapsas@paretofundraising.com
www.jonathongrapsas.blogspot.com
416 915 4114
www.paretofundraising.com