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Double Page Spread Analysis
Kicker
                                   Article Title                                                                                                Layout
This used to draw the
                                   This is informs the target audience what the article is about. The editor has used part of the celebrities   This is where the
audience into the article, as
                                   name and incorporated it into the title, as this seems must more fun and enticing, because it blends         different features have
this gives them a general          both a characteristic of the celebrity, as well as her name. They have used an unusual text, as this         been placed. As the
overview of the article. It is     makes the title stand out and attract their target audience. Furthermore they have made the font tall,       normal eye-line for
placed under the article           unique and elegant to represent their celebrity which is similar to the article on Page 4 “Azelia Banks”     reading an article is a
title, because the article title
                                                                                                                                                “C”, this means the
captures the reader’s
                                                                                                                                                main feature they
attention, therefore the first
                                                                                                                                                wanted their readers
thing they will look at after
                                                                                                                                                to see is the pictures
the article title is the kicker.
                                                                                                                                                on the right. I think
Additionally, the font is all
                                                                                                                                                that this is a better way
capital to as if the kicker is a
                                                                                                                                                of attracting ones
statement about the article,
                                                                                                                                                target audience, this is
telling the audience that
                                                                                                                                                because, a picture
they must read this article
                                                                                                                                                easily identifies what
(excitement)
                                                                                                                                                the article is about, as
                                                                                                                                                if the reader is just
                                                                                                                                                flicking through (only
Drop Cap                                                                                                                                        seeing right side) and
                                                                                                                                                only see’s writing this
The drop cap is usually bold, large,
                                                                                                                                                might not appeal to
and made to standout to show the
                                                                                                                                                them. Furthermore,
readers where the start of the
                                                                                                                                                they added a smaller
article is. Drop caps are used to
                                                                                                                                                picture in the middle of
give some formality and structure
                                                                                                                                                the largest picture on
to the body text, as the editor has
                                            Pull Quote                                                                                          the right side, which
made the kicker and pull quote
                                                                                                                                                creates another
slant, as well as creating a 3D
                                            This draws the target audience because it is an insight into what the article is about. They        dimension, because
effect on the main picture on the
                                            have made the font and font size completely different to the body text and kicker, to be            this makes the smaller
right. Therefore, the drop cap is
                                            able to stand out. Also, they put the pull quote under the picture of the celebrity, making         picture seem 3D,
making it easier for the readers to
                                            the article seem very personal to the celebrity, which attracts the celebrity’s fans (giving a      therefore this clearly
find the main information
                                            deeper insight into her life)                                                                       capture the audience’s
                                                                                                                                                attention.
Drop Cap                                                                By line                                                             Layout

The Drop cap had been highlighted through a different font,             They have used the By line to tell the readers about the            The editor has cleverly made
which is not formal to be able to capture target audience’s             musician, and they have used language that that makes the           the layout fun, bold and eye-
attention to the beginning of the article. Also the colour is           article seem enticing/exciting to the target audience, as well      catching, which is based
different to the body text colour, but they used the main colour        as giving them an idea of what the article is about. They have      around the celebrity they are
pink to define the drop Cap, which I think I will incorporate into      made the font italic, and larger than the body text, to             featuring. As according to
                                                                        highlight what the readers should read first (directing them)       the by-line, the celebrity is
my article.
                                                                                                                                            very strong-willed. They
Article Title                                                                                                                               have done this by making
                                                                                                                                            the article title fill the length
The editor has made the font extremely                                                                                                      of the page, to create a bold
large, so that it stands out compared to                                                                                                    statement, highlighting who
the rest of the page. In addition, the                                                                                                      they are featuring, to be able
editor has used the colour pink, as it is                                                                                                   to capture their target
the main colour they use throughout                                                                                                         audience, as well as Azelia’s
the whole article to highlight certain                                                                                                      fans. Unlike the article on
features. Therefore, this pink contrasts                                                                                                    Page 1, they have put the
the denim blue coat on the picture, as                                                                                                      picture on the left with the
well as the white background on the                                                                                                         text on the right, as they are
right, which makes the article title                                                                                                        keeping with the natural
stand out. Furthermore, they have                                                                                                           eye-line of their readers,
                                                                                                                                            meaning a “C” shape”.
cleverly put the article title across both
                                                                                                                                            Additionally, the editor is
of the pages, which is very unusual and
                                                                                                                                            using the colour pink to
eye-catching. Therefore, not only are
                                                                                                                                            highlight the main features
the magazines target audience’s being
                                                                                                                                            of the article, and they have
targeted, but also Azelia’s fans, creating
                                                                                                                                            used the colour pink because
a broader target audience, as they are                                                                                                      it is a complimentary colour
marketing themselves to other                                                                                                               to Azelia’s blue, denim coat.
audience’s.

Side Bar                                                                                Headlines

They have placed the side bar in the middle of the page, to show the readers stories    The headlines, just inform the readers what the body text/ paragraph is about.
related to Azelia. But because they have placed it in the middle, with pink makes it    They have made it bold, so that it makes the body of text easier to read and much
eye-catching. I will incorporate this into my article to show up-coming events on my    more appealing than just having too much text on the page. I will use this on my
celebrities, as it makes the article seem more involved with the celebrity, which       article, as my target audience are teenagers, therefore a whole body of text
would keep attracting a broader target audience, to be able to follow her.              wouldn’t be appealing.
Drop Cap                           Article Title                                                                              Layout

They have used two drop caps       Firstly, as the picture is already eye-catching because it overlaps two pages, this        They have a very unusual layout
to be able to identify the two     then pulls the readers eye-line to the article title. This is because they have added      which straight away catches the
different and important sections   a shadow to the title, and put it in front of the picture. The pink colour, as             eye….
of the text. Just like all the     contrasts against the pictures colours, which are very dark, therefor making it,
magazines I have analysed, they                                                                                               Firstly, the picture is not just on
                                   stand out even more.
have used a different text, font                                                                                              one page, but also overlaps the
and colour, but they have                                                                                                     second page, this makes the
incorporated the colour pink                                                                                                  picture must larger. Whereas,
which is their main colour                                                                                                    the magazine on Page 3 has a
scheme, and used it for the drop                                                                                              picture on only one page, which
cap.                                                                                                                          makes it seem more like a
                                                                                                                              book, therefore this version is
                                                                                                                              more appealing. They have also
Side Bar                                                                                                                      kept to the rule of theirs, where
                                                                                                                              they have used the middle of
They have placed the side bar                                                                                                 the rule of thirds empty so that
in the middle of the body                                                                                                     they can put the by-line and
text, because visually it gives                                                                                               article title between, so that it
one a break from too must                                                                                                     is able to standout.
text on the page, but also,
                                                                                                                              Secondly, they have made
because the text goes around
                                                                                                                              everything quite neat, because
it, it is as if the body text is                                                                                              unlike the magazine on Page 2,
highlighting the side bar,                                                                                                    they haven’t put certain
making it standout.                                                                                                           pictures at an angle, but
                                                                                                                              instead kept the layout quite
They have not only used
                                                                                                                              formal, so it is very easy to read
different fonts on the side
                                   By-line
bar, but have added a picture                                                                                                 Finally, they seem to used pink
on too. This picture               As they have placed the by-line in between the two musicians, and under the article        as their main colour scheme,
summarises what the side           title, it is very noticeable. But they have also highlighted it with a hard edge shadow,   but use pink to highlight the
bar is about, making the side      which gives a 3D effect to the text, allowing it the by-line to standout. They have        important features
bar visually appealing to the      made the by-line italic, not just to highlight it, but because usually italic highlights
target audience.                   what someone says e.g. a pull quote. Therefore, this immediately would attract the
                                   target audience to look at the by-line.

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Double page spread analysis (powerpoint)

  • 2. Kicker Article Title Layout This used to draw the This is informs the target audience what the article is about. The editor has used part of the celebrities This is where the audience into the article, as name and incorporated it into the title, as this seems must more fun and enticing, because it blends different features have this gives them a general both a characteristic of the celebrity, as well as her name. They have used an unusual text, as this been placed. As the overview of the article. It is makes the title stand out and attract their target audience. Furthermore they have made the font tall, normal eye-line for placed under the article unique and elegant to represent their celebrity which is similar to the article on Page 4 “Azelia Banks” reading an article is a title, because the article title “C”, this means the captures the reader’s main feature they attention, therefore the first wanted their readers thing they will look at after to see is the pictures the article title is the kicker. on the right. I think Additionally, the font is all that this is a better way capital to as if the kicker is a of attracting ones statement about the article, target audience, this is telling the audience that because, a picture they must read this article easily identifies what (excitement) the article is about, as if the reader is just flicking through (only Drop Cap seeing right side) and only see’s writing this The drop cap is usually bold, large, might not appeal to and made to standout to show the them. Furthermore, readers where the start of the they added a smaller article is. Drop caps are used to picture in the middle of give some formality and structure the largest picture on to the body text, as the editor has Pull Quote the right side, which made the kicker and pull quote creates another slant, as well as creating a 3D This draws the target audience because it is an insight into what the article is about. They dimension, because effect on the main picture on the have made the font and font size completely different to the body text and kicker, to be this makes the smaller right. Therefore, the drop cap is able to stand out. Also, they put the pull quote under the picture of the celebrity, making picture seem 3D, making it easier for the readers to the article seem very personal to the celebrity, which attracts the celebrity’s fans (giving a therefore this clearly find the main information deeper insight into her life) capture the audience’s attention.
  • 3. Drop Cap By line Layout The Drop cap had been highlighted through a different font, They have used the By line to tell the readers about the The editor has cleverly made which is not formal to be able to capture target audience’s musician, and they have used language that that makes the the layout fun, bold and eye- attention to the beginning of the article. Also the colour is article seem enticing/exciting to the target audience, as well catching, which is based different to the body text colour, but they used the main colour as giving them an idea of what the article is about. They have around the celebrity they are pink to define the drop Cap, which I think I will incorporate into made the font italic, and larger than the body text, to featuring. As according to highlight what the readers should read first (directing them) the by-line, the celebrity is my article. very strong-willed. They Article Title have done this by making the article title fill the length The editor has made the font extremely of the page, to create a bold large, so that it stands out compared to statement, highlighting who the rest of the page. In addition, the they are featuring, to be able editor has used the colour pink, as it is to capture their target the main colour they use throughout audience, as well as Azelia’s the whole article to highlight certain fans. Unlike the article on features. Therefore, this pink contrasts Page 1, they have put the the denim blue coat on the picture, as picture on the left with the well as the white background on the text on the right, as they are right, which makes the article title keeping with the natural stand out. Furthermore, they have eye-line of their readers, meaning a “C” shape”. cleverly put the article title across both Additionally, the editor is of the pages, which is very unusual and using the colour pink to eye-catching. Therefore, not only are highlight the main features the magazines target audience’s being of the article, and they have targeted, but also Azelia’s fans, creating used the colour pink because a broader target audience, as they are it is a complimentary colour marketing themselves to other to Azelia’s blue, denim coat. audience’s. Side Bar Headlines They have placed the side bar in the middle of the page, to show the readers stories The headlines, just inform the readers what the body text/ paragraph is about. related to Azelia. But because they have placed it in the middle, with pink makes it They have made it bold, so that it makes the body of text easier to read and much eye-catching. I will incorporate this into my article to show up-coming events on my more appealing than just having too much text on the page. I will use this on my celebrities, as it makes the article seem more involved with the celebrity, which article, as my target audience are teenagers, therefore a whole body of text would keep attracting a broader target audience, to be able to follow her. wouldn’t be appealing.
  • 4. Drop Cap Article Title Layout They have used two drop caps Firstly, as the picture is already eye-catching because it overlaps two pages, this They have a very unusual layout to be able to identify the two then pulls the readers eye-line to the article title. This is because they have added which straight away catches the different and important sections a shadow to the title, and put it in front of the picture. The pink colour, as eye…. of the text. Just like all the contrasts against the pictures colours, which are very dark, therefor making it, magazines I have analysed, they Firstly, the picture is not just on stand out even more. have used a different text, font one page, but also overlaps the and colour, but they have second page, this makes the incorporated the colour pink picture must larger. Whereas, which is their main colour the magazine on Page 3 has a scheme, and used it for the drop picture on only one page, which cap. makes it seem more like a book, therefore this version is more appealing. They have also Side Bar kept to the rule of theirs, where they have used the middle of They have placed the side bar the rule of thirds empty so that in the middle of the body they can put the by-line and text, because visually it gives article title between, so that it one a break from too must is able to standout. text on the page, but also, Secondly, they have made because the text goes around everything quite neat, because it, it is as if the body text is unlike the magazine on Page 2, highlighting the side bar, they haven’t put certain making it standout. pictures at an angle, but instead kept the layout quite They have not only used formal, so it is very easy to read different fonts on the side By-line bar, but have added a picture Finally, they seem to used pink on too. This picture As they have placed the by-line in between the two musicians, and under the article as their main colour scheme, summarises what the side title, it is very noticeable. But they have also highlighted it with a hard edge shadow, but use pink to highlight the bar is about, making the side which gives a 3D effect to the text, allowing it the by-line to standout. They have important features bar visually appealing to the made the by-line italic, not just to highlight it, but because usually italic highlights target audience. what someone says e.g. a pull quote. Therefore, this immediately would attract the target audience to look at the by-line.