The document describes feedback received on multiple drafts of a movie poster. For each draft, feedback from the target audience is provided along with notes on improvements. The feedback focused on making key elements like the title, actors' names and tagline more visible. Over the drafts, changes were made such as adding reviews, adjusting font sizes and positioning elements, but the title was still noted as not standing out enough in the final draft.

1. Drafts Poster

2. Draft 1
Feedback: From my Target Audience
• The image : good because, the hybird genre, fantasy is clearly shown through the smoke, and the
thriller hybrid of the genre is shown with Kate in the background as she is putting her finger on her
mouth, as if she has a dark secret
• Makes the diary obvious, and gives a hint to the audience
Improvements:
• Cannot see some of the billing box because of the boys arm
• The Title does not show any thriller element, too bright
• Billing box needs to be a different font
• Cannot see the strapline
• Add some reviews?

3. Draft 2
Feeback: from my target audience:
• Reviews make the poster look professional
• Like the gradient on the title
Improvements:
• The “inside” part of the title cannot really be seen
• Take one of the reviews out because it’s too busy
• Cannot see the names of the actors

4. Draft 3
Feeback: from my target audience:
• You can now see the actors names
Improvements:
• Need to move the “inside” title because it’s hard to notice

5. Draft 4
Feeback: from my target audience:
• Moved the “inside”
Improvements:
• Not sure if the strapline should go in the middle
• The title blends in with the image and it should stand out
• Need a logo

6. Draft 5
Feeback: from my target audience:
• Added logo
• website
Improvements:
• Move the strapline
• The title font is good but it dosen’t stand out enough

7. Draft 6
Feeback: from my target audience:
Improvements:
• The title is too small and the font is over powered by everything else around it