The document discusses the layout and design of a magazine article about the makeup brand Lancome. Images of the brand's products and models wearing the makeup are used to advertise the brand's products and attract readers' attention. Pull quotes, different fonts, and multiple pictures throughout the two-page article help engage readers and provide information about the brand and its makeup line. An interview format is used to give a first-hand perspective on the brand and its new products.

1. The main image is difficult to
decide which one is it,
however, I personally think as
the article is about the make-
up brand `Lancôme´, this
image certainly describes it as
is big and the reader can easily
understand what the article is
about.
A pull-quote from the main article is
used to attract the readers´s attention as
usually is shown with a different font
and typography suggesting to the reader
that is an opinion or information
important and related with the article.
Introducing pictures of the
products advertise them to
the audience leading them
to buy them to look like the
models. It suggests that the
women who reads the
magazine cares about their
phycical health and wish to
look as fabulous as
possible.
The brand identity is used to help the
reader know about the brand as many
readers might not be familiar with the
brand name but yes with the bran icon
as in this case is very popoular in the
fashion World of different make-up
brands. Lancôme is a pharmacy make-
up brand. It suggests that the magazine
use well-known and quality brands to
be advertise.
In addition, the images use
a caption to describe the
make-up they use or the
model´s name to give a
link between the make-up
bran and the model.
The use of many additional
images it attracts the audience
to show evidence of the make-
up and how the most exclusive
brands use it in their catwalks.
It helps the audience to be
attracted to the article as it
informs them about the brand
with the range of different
pictures.
The title of the article is in different
font and typography to give a more
attractive and eye catching for the
audicne. Using the word make-up it
completely describes which type of
information contained in the article.
The article is separated between the two pages to
show a link between the two pages idendifying that
both pages are related. In this case, an interview is
used to descibe and give information from the
make-up bran suggesting that is an important person
who takes part in the success of the brand and
knows about the new comming of the brand´s
products. The use of different typography and font
is used to show a difference between the interviwer
and the interviwee. It is an easy way to show to the
reader what kind of article is. Interviews are used
for this kind of articles as they are more reliable and
can easily use evidence to make the information
more reliable and attract the readers attention.