Dossier of the Mediterranean Week of Economic Leaders, organized by ASCAME and the Chamber of Commerce of Barcelona on the 26th, 27th, and 28th of November 2014, at Casa de Llotja de Barcelona. The Mediterranean Week of Economic Leaders has become one of the major economic events in the Mediterranean region. Over the last 7 editions, more than 10,000 business men and women, governmental entities of the Mediterranean region and representatives of international and regional institutions have met to discuss and promote the Euro-Mediterranean Cooperation and integration as a core factor for the economic and social development of the region.

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Mediterranean
Week
of Economic
Leaders
a need for change
26th-28th of November 2014
Casa Llotja de Mar
Barcelona
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
The Mediterranean Week of Economic Leaders has become one of the
major economic events in the Mediterranean region.
Over the last 7 editions, more than 10,000 business men and women,
governmental entities of the Mediterranean region and representatives
of international and regional institutions have met to discuss and pro-mote
the Euro-Mediterranean cooperation and integration as a core
factor for the economic and social development of the region.
For more information www.medaeconomicweek.org

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
Overview 2013: VII Mediterranean Week of Economic
Leaders (20th - 22th November 2013)
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
Overview 2013: VII Mediterranean Week of Economic
Leaders (20th - 22th November 2013)
Place: Casa Llotja de Mar, Barcelona
Participation: More than 1,200 participants mainly
companies, public and private representatives and regional
and international organizations from all the Mediterranean
countries
Forums: Nabdf, Medacity Forum, Meda Women
Entrepreneurs Forum, I Summit of Islamic Finance
Seminars: «Universities-Enterprises Cooperation»,
«Mediterranean Free & Special Economic Zones Network»,
«Intelligent solutions for the Mediterranean cities»
Internal meetings: Ascame Executive Committee, Afaemme
General Assembly, Medcities General Assembly
Projects meetings: GMI Steering Committee, I ENPI
networking
In the framework of this Week, many agreements were
signed: Ascame-Femoza, Ascame-Unimed, Ascame-Medcities,
etc…
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
The Association of the Mediterranean Chambers of Com-merce
and Industry (ASCAME) and the Barcelona Chamber
of Commerce, with the collaboration of the Secretariat of
the Union for the Mediterranean (UfM), the Investment
Bank (EIB), and the European Institute of the Mediterranean
(IEMED) will organize together with other institutions the
8th Mediterranean Week of Economic Leaders
www.medaeconomicweek.org
Port of Barcelona
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
This year, the 8th edition of the Mediterranean Week of
Economic Leaders will play a vital role in line with the lat-est
regional developments, offering again a unique plate-form
for thought exchanges of experiences, addressing
critical issues like the integration of the Maghreb region,
the Mediterranean city values, the opportunities of the
Islamic Finances or the entrepreneurship by sharing best
practices, proposing concrete projects and creating new
business opportunities.
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
The focus of this 8th edition will be
made on Green Economy as a main
driving force for the economic and
social growth of the region.
In collaboration with:

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Forums
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
The Mediterranean Week of Economic
Leaders will include this year different
forums and events focused on key
aspects for the development of the
Mediterranean region:
In collaboration with:

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
FORUMS
26th November 2014
11th North Africa Business Development Forum (NABDF)
1st Summit of Free and Special Economic Zones
1st Meda Entrepreneurship Forum
27th November 2014
6th Mediterranean Tourism Forum (MEDITOUR 2014)
6th Eco Meda Green Summit
• Mediterranean Solar Forum
• VI MEDACITY: special edition on Green cities
• VI MEDITOUR: special session on Green Tourism
28th November 2014
6th Eco Meda Green Summit
• Mediterranean Forum for Economic Intelligence
• Global Eco Forum
2nd Summit of Islamic Finance
In collaboration with:

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North Africa Business Development Forum
26th of November 2014
The XI Nabdf aims at creating a sustainable development
model for the region based on a transparent and efficient ad-ministration,
as well as a more open and dynamic business
environment and concrete improvements in the quality of life
of the citizens.
This year the focus will be on the 25th anniversary of the Arab
Maghreb Union (UMA).Since its foundation in 1989, the
UMA is facing serious challenges in achieving its objectives:
the creation of joint structures for regional cooperation. The
occasion of the 25th anniversary represents an opportunity for
reflection on how to overcome these concerns. Is it time to
consider a new strategic direction for the region? What role
can civil society play in this new approach?

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North Africa Business Development Forum
26th of November 2014
Programme
08.30 Registration
09.15 Official Inauguration of the VIII Mediterranean
Week of Economic Leaders, the XXIII General
Assembly of ASCAME and the XI North Africa
Business and Development Forum (Nabdf)
10.00 Special session – 25th Anniversary of the Arab
Maghreb Union (UMA)
11.30 Coffee break and networking
12.00 Presentation: The Maghrebi Initiative of Commerce
and Investment (IMCI)
12.30 Presentation: Economic Council Morocco-Spain
(CEME)
13.00 Focus on Morocco: a country in movement
14.00 Lunch
16.00 North Africa Market Exchange B2B Networking Event
19.00 Conclusions and clousing remarks

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Free and Special Economic Zones Summit
26th of November 2014
Ascame and Femoza want to establish an action plan to in-crease
the absorption of foreign investment and provide a
safe and comfortable scenario for future projects, not only in
their decision-making process, but also during the implemen-tation
and exploitation of their business.
Free Trade Zones, in addition to the benefits and advantages
they offer, still need to strengthen their role as providers of
infrastructure and services. This forum aims to discuss the
strengths and weaknesses inherent in the free zones in the
region and to establish guidelines for a program of action
and present two areas including that of the Mediterranean.

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Free and Special Economic Zones Summit
26th of November 2014
Femoza
Programme
08.30 Registration
09.15 Official Inauguration of the VIII Mediterranean
Week of Economic Leaders
10.00 Welcome remarks and a vision to 2020
10.30 First Session: Foreign Direct Investment (FDI), trends,
goals and ambitions
11.30 Coffee break and networking
12.00 Second session: Investment Promotion Agencies
(IPA’s) best practices and new challenges
14.00 Lunch
16.00 Third Session: The role of logistics and Free Zones
attracting Foreign Direct Investment (FDI)
18.00 Conclusions and closing remarks

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Mediterranean Entrepreneurship Forum
26th of November 2014
Entrepreneurship is generally recognized as a vital element in
economic development and an driving face for private sector
growth and diversity. It plays a major role in contributing to
capital formation, creating employment opportunities, reduc-ing
the concentration of economic powers, inducing forward
and forward linkages in an economy, creating and distribut-ing
wealth, and generally promoting economic growth.
The Mediterranean countries must move towards more pri-vate
sector oriented economies, there is an urgent need to
encourage and support entrepreneurship, and to foster a
generation of young entrepreneurs who have the knowledge
and business culture to take advantage of the wealth of op-portunities
in the future.
In light of that, Ascame, UfM, Unimed in cooperation with
Interactive Business universities, schools and others Network
are organizing this year the 1st Mediterranean Forum for En-trepreneurship
in Economy.
In collaboration with:

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Mediterranean Entrepreneurship Forum
26th of November 2014
Programme
16.00 Official Inauguration
Success Stories
An Entrepreneur’s Success Story
Learning from others: Common Mistakes and
Practical Advice given by Entrepreneurship Veterans
1. How will Entrepreneurship and Education Shape the
Future of the Mediterranean?
2. The Makings of an Entrepreneurs: Born or made?
3. Education: Preparing the New Generation of
Entrepreneurs Education and Training are Essential
4. Policies and Programs for Financing Young
Entrepreneurs: The Role of Public Agencies, Banks and
Angel Investors.
19.00 Conclusions and closing remarks
In collaboration with:

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Mediterranean Week of Economic Leaders
27th of November 2014
The 6th edition Meditour
The Mediterranean: A Sea of Enchantment
Shared History…Common Destiny
The history of the Mediterranean is the chronicle of the in-teraction
of the cultures and people of the lands surrounding
the Mediterranean Sea, an area that played a larger-than-life
role in the progress of civilization.
The Mediterranean has been a principal artery of transport,
trade and cultural exchange between diverse peoples, en-compassing
three continents: Western Asia, North Africa,
and Southern Europe.
It is the lifeline that nourished the Mesopotamian, Egyptian,
Canaanite, Phoenician, Carthaginian, Greek, Roman, Byz-antine,
Ottoman, Christian and Islamic cultures, and helped
to shape a Mediterranean identity and a common destiny, as
well as a unique brand.
MEDITOUR 2014: Focus on Lebanon
This year, MEDITOUR 2014 will have a special focus on
Lebanon as one of the jewels in the Mediterranean crown
and especially on Beirut, natural meeting point, which has
regained its status of tourist, cultural, and intellectual centre,
as well as a hub for commerce, fashion, and media. Through
the ages, Beirut’s Phoenix-like rebirth, has fascinated visitors
In collaboration with:

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Mediterranean Week of Economic Leaders
27th of November 2014
and captivated the world’s imagination thanks to its cosmo-politan
and open-minded features and the interaction of the
ancient with the ultramodern.
The forum is jointly organized by the Chamber of Commerce,
Industry and Agriculture of Beirut and Mount Lebanon (CCIA-BML)
and the Association of Mediterranean Chambers of
Commerce and Industry (ASCAME).
MEDITOUR 2014: Main Challenges & Opportunities
Our forum will take place against the backdrop of declining
tourist arrivals to the Southern and Eastern Mediterranean
Countries (SEMCs), primarily due to instability in the region
over the past 3 years.
The steep decline has come after a period of healthy annual
growth between 2005 and 2010, averaging 8%, resulting
in serious economic consequences, particularly in countries
where tourism is a strategic sector. According to research,
the tourism sector accounted for 3.8 million direct jobs in the
SEMCs (7% of total jobs), and 8.5 million indirect jobs (15%
of total jobs).
Consequently, it is our duty to discuss and develop a strategy
to help Southern and Eastern Mediterranean Countries to re-gain
the tourists that they lost to instability, especially from
Europe. As stability returns, this task will become easier, and
will offer opportunities for investment and sustainable growth.
In collaboration with:

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Mediterranean Week of Economic Leaders
27th of November 2014
In that connection, CCIA-BML will propose The Beirut Decla-ration
on the Promotion of the Revival of the SEMC Tourism
Industry, for discussion and adoption.
Finally, ASCAME and CCIA-BML hope that MEDITOUR 2014
will allow participants to learn about the trends that are shap-ing
the Mediterranean tourism industry, and gain specific,
in-depth knowledge and experience. As you can see in the
program below, the Forum is filled with topics and activities
that are relevant to the Mediterranean tourism industry and
connected to its present and future needs.
Raouche, Beirut
In collaboration with:

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Mediterranean Week of Economic Leaders
27th of November 2014
Programme
09.00 Official Inauguration
09.45 Special session on Lebanon
11.30 Coffee break
12.00 The future of Travel and Tourism in the
Mediterranean Region - A vision to 2025
13.00 Competition and Cooperation
14.00 Lunch break
16.00 Mediterranean Green Tourism
17.30 Mediterranean Tourism Agency
18.30 Conclusions and closing remarks
In collaboration with:

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Eco Meda Green Summit
27th-28th of November 2014
The Eco Meda Green Summit aims to address the business
needs in terms of profitability and competitiveness, by in-troducing
the environment as a relevant element in the com-pany’s
strategy.
By creating a framework for debate and reflection with high
level experts and key actors from the private and public sec-tors,
the forum seeks to deliver relevant information to deci-sion
makers who have to implement the priorities of the UfM
and promote a green economy among companies.
The overall objective is to encourage expertise exchange re-garding
environment priorities and challenges, to promote
green economy and to help companies implement sustain-ability
programs through the use of resource efficiency and
cleaner production.

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Eco Meda Green Summit
27th-28th of November 2014

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Eco Meda Green Summit
27th-28th of November 2014
The Mediterranean Solar Forum will bring together govern-ments,
international organizations, project promoters and
private investors, in order to reflect upon and discuss the
challenges and opportunities that solar energy represents for
the Mediterranean, taking into consideration its strategic im-portance
as an abundant and sustainable energy source for
the region.
It will also gather, for the first time, the projects of the “ENPI
CBC MED Solar cluster” established in Amman, Jordan in
October 2013 and composed of all the ENPI CBC Strategic
Projects promoting the growth of the Mediterranean Solar
sector: FOSTEr in MED; SHAAMS; MED SOLAR; DIDSOLIT-PB;
STS-MED and; MED DESIRE.
In the framework of:

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Eco Meda Green Summit
27th-28th of November 2014
Mediterranean Solar Forum
Programme
27th November
09.15 Official Welcome and Opening Session. Solar
Energy – Tapping the Economic and Environmental
benefits for the Mediterranean Region
10.00 Leveraging Investment in the Mediterranean Solar
market
11.00 Coffee break and networking
12.00 Regional Cooperation for the promotion of the Solar
Sector
14.00 Lunch break
16.00 MEDACITY special session: Future Mediterranean
Cities: New energies for sustainability
18.00 Renewable Energies Market Exchange –
B2B networkings
20.00 Conclusions and closing remarks
In the framework of:

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Special Edition on green cities
VI Meda City
27th November
16.00 Future Mediterranean Cities: New energies for
sustainability
18.00 Conclusions and closings remarks
Modern cities around the world consume over half of the glo-bal
electricity output, and – with the tendency towards urban-ization
marching forward year on year – this trend is set to
continue, putting further pressure on electricity supplies and
security. Innovative, adaptable technologies and solutions for
secure and versatile renewable energy generation exist how-ever,
and the challenge facing researchers, urban-planners
and policy makers is how to scale-up successful projects and
put them at the service of the sustainable development of
our cityscapes and urban environments. The Mediterranean,
where natural resources abound, is uniquely placed to posi-tion
itself at the forefront of this innovative approach.
This “Special Edition” session of the MEDACITY Forum, in
the framework of the ECO MEDA GREEN SUMMIT, will
explore the integration of technologies for renewable energy
generation into Mediterranean urban environments, reflect-ing
on the challenges, opportunities and impacts for the re-gion’s
cities in terms of infrastructure, economics and image.
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Eco Meda Green Summit
27th-28th of November 2014
In the framework of:

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Special Edition on green tourism
27th November
16.00 Mediterranean Green Tourism
18.00 Conclusions and closings remarks
The Meditour Forum will highlight, in this session, successful
strategies companies can use to make their tourism products
more sustainable. The event will challenge businesses and
governments to address their present travel policies, as
well as demonstrating case studies and success stories from
around the region and internationally.
Presentations will come from renowned industry experts
highlighting solutions and initiatives already available, as well
as discussing innovations that will drive the sector forward.
It is the must-attend event for those looking to develop green
tourism policies, projects and technologies or looking to make
their existing operations more sustainable.
6
Eco Meda Green Summit
27th-28th of November 2014
In collaboration with:

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Eco Meda Green Summit
27th-28th of November 2014
The unplanned divergence between the
raising Arabic region and failing Europe
is mapping an uncertain landscape that complicates the pro-motion
of a shared sustainable development. How to speak
about environmental protection when people are just demand-ing
jobs and basic social rights, by any means necessary?
However, another order could emerge from chaos. There is
indeed a narrow window of opportunity to create a common
sustainable path between the south and the north of the Medi-terranean
that values natural resources, economic develop-ment
and social cohesion at the same level. The so-called
green economy, or sometimes blue economy when applied
to the unique Mediterranean ecosystem, would be again the
main topic to be discussed during this Global Eco Forum 2014,
an international meeting place for decision makers, opinion
leaders and change agents, organized annually by the envi-ronmental
association eco-union.
The 2014 Global Eco Forum which celebrates its 7th edition
will have a specific focus in water, green energy and green
job, as core factors for the sustainable development of the
Mediterranean.

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Eco Meda Green Summit
27th-28th of November 2014
Global Eco Forum
Programme
28th November
08.30 Registration
09.00 Opening – Opportunities & Challenges of the
Green Economy
10.00 The GREEN FINANCE dialogue: how to influence
international financial flows to sustain the transition
towards Green Economy?
11.30 Coffee break and networking
12.00 The GREEN JOBS dialogue: how to create fair jobs
and competitive businesses that values and promote
a sustainable environment?
13.30 Lunch break and networking
15.00 WORKSHOP on eco-entrepreneurships, green
skills & sustainable business multi-stakeholders
participative workshop
17.30 Key Note on Green Finance
18.00 Conclusion and closing remarks - Roadmap and
action to implement Green Economy in the region

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Mediterranean Forum for Economic
Intelligence
28th November
The Mediterranean and its adjacent seas (Black, Red,
Caspian) constitute a progressive integration economic zone,
although it is not always obvious. Special attention from all
the economic stakeholders should be paid to the environment
and energy sectors due to their strategic nature at a regional
and global level
In contexts where the complexity is high and the uncertainty
is common, the Competitive and Economic Intelligence tools
contribute to improve the competitiveness of the organizations
and enterprises through the assessment of the context,
“offensive” –Preparation towards competitors– as well as
“defensive” –preservation of the competitivness–.
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Eco Meda Green Summit
27th-28th of November 2014

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Mediterranean Forum for Economic
Intelligence
28 November
Programme
09.30 Official Inauguration
11.30 Coffee break and networking
12.00 Mediterranean, climate change and business
opportunities
13.00 The energy scenarios for the seas of the
Mediterranean
14.00 Conclusions and closing remarks
6
Eco Meda Green Summit
27th-28th of November 2014

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2
Islamic Finance Summit
28th of November 2014
The international financial crisis has shown that Islamic ban-king
is healthier than most of its conventional peers. This
kind of banking moves vast amounts of resources around the
world, which can benefit public and private sectors alike and
which can attract substantial financial flows to production, in-dustry
and tourism. Therefore Islamic Finance represent one
of the fastest growing sectors within the international financial
system.

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Islamic Finance Summit
28th of November 2014
Programme
08.30 Registration
09.00 Opening session
09.30 Islamic Finance, new frontier, new opportunities:
How the advantage for Mediterranean region?
11.30 Coffee break and networking
12.00 Takaful or islamic insurance in the Mediterranean:
A coming age
14.00 Conclusions and closing remarks

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Events
In collaboration with:

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ASCAME GENERAL ASSEMBLY (26th November)
(Association of the Mediterranean Chambers of Commerce and Industry)
Founded on October 1982, as an initiative of the Barcelona Chamber
of Commerce in conjunction with its counterparts from different Medi-terranean
countries, ASCAME is nowadays the main representative of
the private sector in the Mediterranean. With a membership of more
than 300 Chambers of Commerce and other associated bodies from 23
countries bordering the Mediterranean Sea, ASCAME works with the
most important organizations and international institutions, aimed to the
social and economic development of the Mediterranean region, among
others, the European Union (EU), the Union for the Mediterranean (UfM),
the European Investment Bank (EIB), the World Bank, the Arab League
etc.. also being present in multiple high level workgroups.
For more information www.ascame.org

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
Paricipating institutions:
OTHER EVENTS
26th November 2014
ASCAME General Assembly
North Africa Market Exchange: B2B meetings
27th November 2014
Renewable Energies Market Exchange: B2B meetings

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WELCOME TO CASA LLOTJA DE MAR
Casa Llotja de Mar will host the 8th Mediterranean Week of Economic
Leaders
Casa Llotja is located on the sea front in the historical centre of Barcelona,
is one of the most significant and splendid monuments representing the
economy and culture of the city. It was built in the second-half of the 14th
century, the most brilliant period of Catalan Gothic.
The present neoclassical building was constructed in the 18th century on top
of the old medieval building. The antagonism of styles makes Casa Llotja a
historical and artistic monument of immense architectural interest, to which
is added the incalculable artistic value of its halls and rooms, decorated
and enriched mainly with 18th and 19th century sculptures and paintings by
students and professors of the Academy of Fine Arts.
Its wide variety of rooms makes it the perfect place for hosting all man-ner
of different business events with excellence and singularity as the
main references: presentations, lunches and gala dinners, conferences,
advertising campaigns, fashion shows, concerts, receptions, press confe-rences,
etc.
www.casallotja.com

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Mediterranean Week of Economic Leaders
26th-28th of November 2014
Let’s make of the
mediterranean a thousand
things at the same time
www.medaeconomicweek.org
@ascameorg #medaweek2014
www.ascame.org