The document provides dos and don'ts for establishing a successful incentive program, especially for Gen Y and Gen X employees. It recommends that incentive programs should provide immediate and continuous feedback and rewards, encourage positive behaviors, and be simple, fun, and easy to earn. Snowfly Incentive Management software aims to address typical issues with incentive programs by automatically and continuously rewarding employees for desired behaviors through a choice of rewards outside regular payroll. The document suggests conducting a 90 day test of Snowfly to improve key performance indicators, reduce administrative workload, and cost less than developing an internal program.