Donovan washington artist_businessmodel
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J. Cole has been very successful in his music career due to his strategic business model. He appeals to a wide audience through his relatable music and quality albums. His main revenue streams include highly profitable touring, strong album sales, merchandise, and his Dreamville imprint label. To implement this model, Cole focuses on strategic planning, creative output, marketing, legal negotiations, and managing expenses.
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Diapotdonze
What is Philanthropy?
A Greek term which directly translated means "love of mankind." Philanthropy is an idea, event, or action that is done to better humanity and usually involves some sacrifice as opposed to being done for a profit motive.
The most conventional modern definition is "private initiatives, for public good, focusing on quality of life". This combines the social scientific aspect developed in the 20th century with the original humanistic tradition, and serves to contrast philanthropy with business (private initiatives for private good, focusing on material prosperity) and government (public initiatives for public good, focusing on law and order.
Acts of philanthropy include donating money to a charity, volunteering at a local shelter, or raising money to donate to cancer research.
Origins
Voluntary Associations
A culture of collaboration emerged. Colonial society was built by volunteers, or voluntary associations focusing on quality of life". They permeated American life, were a distinguishing feature of the American character and culture, and a key to American democracy. Americans, did not rely on others like government,aristocracy, or the church to solve their public problems; rather, they did it themselves, through voluntary associations, which is to say, philanthropy, which was characteristically democratic.
One of the first voluntary associations was also one of the first American governments: the Mayflower Compact of 1620. The Pilgrims declared that they “solemnly and mutually, in the Presence of God and one another, combine ourselves together into a civil Body Politick, for our better Ordering and Preservation.” The first corporation, Harvard College, was a philanthropic voluntary association created to train young men for the clergy.
As was typical in that period, American philanthropic associations had ideological dimensions. Three of the leading English colonies :Massachusetts, Pennsylvania and Virginia were styled “Commonwealths”, which meant an ideal society in which all members contributed to the public good.
Benjamin Franklin
The most famous figure of American Philanthropy is undoubtedly Benjamin Franklin.Regarded in his own time as “a model of American values, and especially of the Enlightenment in America, the key to his life was his Classical, and classically American, philanthropy. He self-consciously and purposefully oriented his life around volunteer public service. Even his political rival, John Adams admitted that everybody considered him as "a friend to Humankind".
Philanthropy's contributions to American life
Famous foreign visitors and commentators on early American life noted the country's philanthropic spirit with some surprise as they observed Americans engaged in associations for social improvement.The philanthropic spirit and practical necessity of voluntary associations and their attendant collaborative culture moved west with the frontier th
Florida’s Economic Entrepreneurs: Grade 4
The document discusses Florida's economy and entrepreneurs. It provides the content vocabulary terms of business, economy, entrepreneur, product, and profit. It also lists the 4th grade benchmark for beginning economics in Florida which is to identify entrepreneurs from various social and ethnic backgrounds who have influenced Florida and the local economy. Examples given include Sarah Breedlove Madam Walker, who rose from poverty in the South to develop a large company providing beauty products for black women.
Diversity In the Music Industry
The document discusses diversity and representation in the music industry. It notes that the Billboard Top 100 in 2015 only included black, white or mixed artists. Representation is important for young people to see others like them succeed. While access to platforms like SoundCloud has increased opportunities for diverse artists, the mainstream industry still lacks diversity and does not practice multiculturalism. Independent artists are seeing more success and control over their careers. The industry should provide more opportunities for other ethnicities beyond trends and invest more in promoting diverse artists.
MEDIA part1 final
Millennial Media has created a strategic media plan to help Danny Ray's Music launch their new store in Seattle. They will target two consumer segments - Urban Achievers aged 18-35 and American Dreams aged 35-55. The $55,000 marketing budget will be used for social media, radio, and local events to build brand awareness and drive store traffic. The goals are to have 50% of the target market aware of Danny Ray's name and location by the store opening, and increase average daily store visitors to 100 on weekdays and 150 on Saturdays within the first three months. Millennial Media believes this comprehensive launch strategy will successfully establish Danny Ray's in the Seattle market.
Montero_Jhanior_MSBS_PB1_2023-01.pdf
Jhanior "Rossaura" Montero is developing their personal brand as a Latin Music Executive. They were born in the Dominican Republic and grew up with a passion for music. After joining the US Army, they are now pursuing a career in the music industry by developing relationships with executives and aspiring to become one of the most influential Latin Music Executives between 2020-2030. Their goals are to navigate the Latin music industry, be recognized as a leader in developing artists in Orlando, and ultimately be known as an executive that turns talented artists into profitable brands.
JackDanielsPresentation (Final).pptx
This document outlines a marketing plan for a new Jack Daniel's Dark Cherry Whiskey product aimed at expanding their target market to include more women ages 21-45. The plan includes an analysis of competitors, objectives to increase sales and appeal to women through new advertising, and a proposed budget of $2.1 million allocated across magazine, web, billboard, and radio advertisements specifically targeted to reach women. It also includes proposals for pre- and post-testing to evaluate the effectiveness of the new marketing campaign.
Lo1 music industry preparatory tasks 1 3
Robbie Williams is an English singer-songwriter known for his pop music. Some key facts:
- He was originally in the band Take That but left for a solo career in 1995.
- He has released 23 solo albums and had several number one hits in the UK.
- Williams was signed to major labels EMI, Universal Music Group, and Sony Music throughout his career.
- As one of the "Big Three" music companies, Universal Music Group has a large global presence and represents many iconic artists.
Wednesday Final Presentation
The document outlines a promotional strategy for a new FX show about Russian spies. It proposes targeting current male viewers aged 25-54 as well as untapped males and females aged 18-49. The strategy involves video, digital, mobile, social media, print, radio, and out-of-home advertising. It aims to generate over 360 million impressions over three weeks leading up to the show's premiere, with the goal of illustrating how the show pushes boundaries and exciting current and new viewers. Key elements include emphasizing the show's theme of duality and recruiting actors to portray KGB agents in major cities.
Recommended
Diapotdonze
What is Philanthropy?
A Greek term which directly translated means "love of mankind." Philanthropy is an idea, event, or action that is done to better humanity and usually involves some sacrifice as opposed to being done for a profit motive.
The most conventional modern definition is "private initiatives, for public good, focusing on quality of life". This combines the social scientific aspect developed in the 20th century with the original humanistic tradition, and serves to contrast philanthropy with business (private initiatives for private good, focusing on material prosperity) and government (public initiatives for public good, focusing on law and order.
Acts of philanthropy include donating money to a charity, volunteering at a local shelter, or raising money to donate to cancer research.
Origins
Voluntary Associations
A culture of collaboration emerged. Colonial society was built by volunteers, or voluntary associations focusing on quality of life". They permeated American life, were a distinguishing feature of the American character and culture, and a key to American democracy. Americans, did not rely on others like government,aristocracy, or the church to solve their public problems; rather, they did it themselves, through voluntary associations, which is to say, philanthropy, which was characteristically democratic.
One of the first voluntary associations was also one of the first American governments: the Mayflower Compact of 1620. The Pilgrims declared that they “solemnly and mutually, in the Presence of God and one another, combine ourselves together into a civil Body Politick, for our better Ordering and Preservation.” The first corporation, Harvard College, was a philanthropic voluntary association created to train young men for the clergy.
As was typical in that period, American philanthropic associations had ideological dimensions. Three of the leading English colonies :Massachusetts, Pennsylvania and Virginia were styled “Commonwealths”, which meant an ideal society in which all members contributed to the public good.
Benjamin Franklin
The most famous figure of American Philanthropy is undoubtedly Benjamin Franklin.Regarded in his own time as “a model of American values, and especially of the Enlightenment in America, the key to his life was his Classical, and classically American, philanthropy. He self-consciously and purposefully oriented his life around volunteer public service. Even his political rival, John Adams admitted that everybody considered him as "a friend to Humankind".
Philanthropy's contributions to American life
Famous foreign visitors and commentators on early American life noted the country's philanthropic spirit with some surprise as they observed Americans engaged in associations for social improvement.The philanthropic spirit and practical necessity of voluntary associations and their attendant collaborative culture moved west with the frontier th
Florida’s Economic Entrepreneurs: Grade 4
The document discusses Florida's economy and entrepreneurs. It provides the content vocabulary terms of business, economy, entrepreneur, product, and profit. It also lists the 4th grade benchmark for beginning economics in Florida which is to identify entrepreneurs from various social and ethnic backgrounds who have influenced Florida and the local economy. Examples given include Sarah Breedlove Madam Walker, who rose from poverty in the South to develop a large company providing beauty products for black women.
Diversity In the Music Industry
The document discusses diversity and representation in the music industry. It notes that the Billboard Top 100 in 2015 only included black, white or mixed artists. Representation is important for young people to see others like them succeed. While access to platforms like SoundCloud has increased opportunities for diverse artists, the mainstream industry still lacks diversity and does not practice multiculturalism. Independent artists are seeing more success and control over their careers. The industry should provide more opportunities for other ethnicities beyond trends and invest more in promoting diverse artists.
MEDIA part1 final
Millennial Media has created a strategic media plan to help Danny Ray's Music launch their new store in Seattle. They will target two consumer segments - Urban Achievers aged 18-35 and American Dreams aged 35-55. The $55,000 marketing budget will be used for social media, radio, and local events to build brand awareness and drive store traffic. The goals are to have 50% of the target market aware of Danny Ray's name and location by the store opening, and increase average daily store visitors to 100 on weekdays and 150 on Saturdays within the first three months. Millennial Media believes this comprehensive launch strategy will successfully establish Danny Ray's in the Seattle market.
Montero_Jhanior_MSBS_PB1_2023-01.pdf
Jhanior "Rossaura" Montero is developing their personal brand as a Latin Music Executive. They were born in the Dominican Republic and grew up with a passion for music. After joining the US Army, they are now pursuing a career in the music industry by developing relationships with executives and aspiring to become one of the most influential Latin Music Executives between 2020-2030. Their goals are to navigate the Latin music industry, be recognized as a leader in developing artists in Orlando, and ultimately be known as an executive that turns talented artists into profitable brands.
JackDanielsPresentation (Final).pptx
This document outlines a marketing plan for a new Jack Daniel's Dark Cherry Whiskey product aimed at expanding their target market to include more women ages 21-45. The plan includes an analysis of competitors, objectives to increase sales and appeal to women through new advertising, and a proposed budget of $2.1 million allocated across magazine, web, billboard, and radio advertisements specifically targeted to reach women. It also includes proposals for pre- and post-testing to evaluate the effectiveness of the new marketing campaign.
Lo1 music industry preparatory tasks 1 3
Robbie Williams is an English singer-songwriter known for his pop music. Some key facts:
- He was originally in the band Take That but left for a solo career in 1995.
- He has released 23 solo albums and had several number one hits in the UK.
- Williams was signed to major labels EMI, Universal Music Group, and Sony Music throughout his career.
- As one of the "Big Three" music companies, Universal Music Group has a large global presence and represents many iconic artists.
Wednesday Final Presentation
The document outlines a promotional strategy for a new FX show about Russian spies. It proposes targeting current male viewers aged 25-54 as well as untapped males and females aged 18-49. The strategy involves video, digital, mobile, social media, print, radio, and out-of-home advertising. It aims to generate over 360 million impressions over three weeks leading up to the show's premiere, with the goal of illustrating how the show pushes boundaries and exciting current and new viewers. Key elements include emphasizing the show's theme of duality and recruiting actors to portray KGB agents in major cities.
6 Ways to be a ROCK STAR & Dominate Online in the USA From France
6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA
MARKETING TO THE
USA!
Clubs Marketing-Communication & Audencia Abroad
JASON McDONALD
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
StringCan Interactive
We build digital roadmaps that win!
My Passion:
Help companies access the US market successfully
My Rock Star Talent:
Connecting clients to their ideal audience online
StringCan Mission:
Making Complex Simple!
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
WHY ARE
WE HERE TODAY?
WHO ARE YOUR FUTURE ADORING FANS?
MARKETING IN AMERICA
ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH
OR ABOUT BEING ABLE TO
SET IT & FORGET IT
Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
Do you know what specific STEPS they take to search for solutions?
Do you know what they use to SCORE options & what criteria are most important to decide?
Do you know what your clients expect to CHANGE once they hire you?
If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
YOURSELF TO
STAND OUT
COMPLETE A S.W.O.T. WITH YOUR TEAM!
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE TO BE GOOD AT EVERYTHING
WATCH OUT FOR THE HOT NEW THING
ARE YOU MONITORING YOUR
COMPETITION?
BOTH DIRECT AND INDIRECT COMPETITORS
Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
COULD TAKE A LOT OF TIME SO…
HAVE GOOGLE DO THE WORK FOR YOU!
AND USE SOCIAL MONITORING
TOOLS AS WELL!
FISH WHERE THE FISH ARE AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
DON’T WRITE YOUR SONGS IN GOOGLE TRANSLATE
DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach
Three Pillars of a Campaign
The document outlines the three pillars of a political campaign: organization, communication, and fundraising. It discusses how campaigns gather voter data through field offices and contact to identify supporters and opponents. Communication involves earning media attention, running paid advertising, and using social media. Fundraising has individual and PAC donation limits, and Super PACs have become influential in raising large sums, most of which go towards negative ads. The goal is to win 270+ electoral votes by focusing efforts in key states.
Personal brandcanvas
Fadima Tall is pursuing a degree in music business. Her goal is to work as a music marketer, publisher, or A&R representative. She has experience organizing events and working in sales and advertising. Her skills include writing, marketing, and Photoshop. Her short term goals include getting an entry-level marketing job and connecting with professionals on social media. Her long term goals are to become a marketing director and increase music streams across a major label.
Fmp Contextual Research
Dan Lucey is an Executive Creative Director who believes brands should avoid being boring. He has earned numerous awards for his campaigns. Jora Frantzis is a photographer and director known for her use of pastel colors and futuristic settings in her work with celebrities. Sakis is a graphic designer whose artworks are bold, unique, and inspiring. Bozoma Saint John is the CMO of Netflix and her career uplifting black women makes her an admirable role model. The document discusses these creative professionals as inspirations and researching branding of musical artists.
Creative Lunacy Peek 2020
This document provides a sampling of branding and marketing work by Juan Roberts over his career. It includes identity designs, advertisements, publications, and campaigns for various industries such as automotive, financial, healthcare, entertainment, and consumer products. The work showcases Roberts' experience in visual design, photography, branding, and marketing communications across multiple mediums for an array of high-profile clients.
Porfolio slides
Tristen Swanson is a music business student from New York City with a goal of becoming an executive producer. He grew up loving creative writing and the arts. His skills include production, creative writing, and scouting talent. His long term goals are to land an entry level role at Roc Nation and eventually executive produce multiple albums. He aims to help underrepresented artists reach their full potential and tell their stories through music.
Bill Doggett 2020 Resume-Diversity Inclusion Performing Arts
Bill Doggett is a marketing consultant and producer who has extensive experience in strategic marketing, public relations, and community engagement for classical performing arts organizations and composers of color. Some of his accomplishments include digital marketing campaigns for composers such as Adolphus Hailstork and projects managing initiatives like the African American Composers Initiative. He has also organized numerous events celebrating Black composers and figures in history.
Presentation1 hl
Dream Chasers is an online music production company that travels around the UK filming unsigned urban music talent. The company aims to start an independent record label to record and release music for selected artists. The document discusses Dream Chaser's mission, products, industry research, strengths, weaknesses, opportunities, threats, unique selling points, and a request for £200,000 investment in exchange for 20% equity in the growing company.
MS_Portfolio
Brazilian shoe and handbag brand Carmen Steffens has seen success in South America and now plans to expand its retail presence in the United States by opening 30 new stores globally over the next 5 years, with flagship stores already open in Los Angeles and plans for New York and Miami, supported by targeted marketing including celebrity endorsements and product placements to raise the brand's profile with American consumers.
Katy b presentation
The document outlines Katy B's upcoming album release plans, including four single releases between August 2010 and September 2011. It discusses her target audience as creative and style-conscious 16-26 year olds, and lists competitors like Adele, Jessie J, and Ellie Goulding. The campaign plans involve growing her fan base in the UK and then pushing her brand internationally through magazine spreads, website involvement, endorsements, and collaborations with other artists and influencers.
Katy b presentation
The document outlines Katy B's upcoming album release plans, including four single releases between August 2010 and September 2011. It discusses her target audience as creative and style-conscious 16-26 year olds, and lists competitors like Adele, Jessie J, and Ellie Goulding. The campaign plans involve expanding her fan base through magazine features, website promotion, endorsements, and international interviews to establish her as a global style icon and brand.
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
The document discusses creative placemaking and how media can play a role. It defines creative placemaking as strategically linking art and culture to drive the transformation and character building of a place. It provides examples of successful creative placemaking projects and outlines best practices for initiatives, including having a leading initiator, ensuring initiatives are distinctive to the local area, and forming unusual partnerships. The document argues that media is well-suited to support creative placemaking through sponsorships that evoke emotion at the same cost as traditional advertising while also fusing local talent and rejuvenating cities.
Alcatraz Media Plan
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
Lady gaga born this way
1. The genres are alternative rock (Nirvana), pop/dance (Lady Gaga), and alternative rock (Radiohead).
2. The audiences are male teens/young adults (Nirvana), mainstream pop fans (Lady Gaga), and alternative/indie fans (Radiohead).
3. The conventions are loud guitars and angst (Nirvana), danceable pop with flamboyant visuals (Lady Gaga), experimental rock/electronica (Radiohead).
4. The production models have changed
Lacey Couture Designs Marketing Plan Part A
Lacey Couture Jewelry aims to provide affordable, unique jewelry designs through their location in the Exagere' Art Gallery in New Orleans. Their target audience is women aged 24-35. They will implement a digital marketing campaign with goals of increasing brand awareness and sales through social media, promotions, advertising, and email marketing. Over the one year campaign, they aim to gain 1,000 social media followers, increase holiday sales by 50%, feature their designs on 8 of 15 billboards, and grow their email list to 800 subscribers.
Touring Strategy
Nick Orlando has selected 5 markets for Lyonia's first year of touring. The markets - Tampa, Jacksonville, Gainesville, Melbourne, and St. Petersburg - were chosen based on their large populations of millennials and thriving music scenes catering to Lyonia's target demographic. Orlando also selected venues in these cities with capacities of 150-300 people to help promote the band. For the second year, Orlando plans to expand into southern Florida cities like Ft. Lauderdale and West Palm Beach based on the tours of similar successful alternative rock bands. The third year will branch into Southeastern cities like Savannah, Charleston, and Atlanta near major universities to continue growing Lyonia's audience.
Mmvas presentation
The document provides an overview of the MuchMusic Video Awards (MMVA). It discusses the target market, costs, impact, competitors and key details of the annual Canadian music video awards show. The target market is music fans aged 14-26. Advertising costs and placement strategies are examined for People and Famous magazines. Competitors include the Teen Choice Awards and MTV Video Music Awards. Justin Bieber and Cody Simpson are identified as two main artist players in the industry.
Issues in the media 2
Major record labels are accused of only investing in artists that are expected to sell at least half a million records and wanting talent to be "ready made" rather than nurturing artists over the long term. This affects both audiences and artists. Audiences may only focus on an artist's image rather than their talent and get less variety, while artists may have their image changed to fit the label's brand. Labels make more profit from short term investments in artists but this limits support to mainly mainstream talent.
[mobileYouth] Is it time to rethink customer segmentation?
Traditional customer segmentation is becoming less effective and relevant. Segmentation was useful for management purposes during the industrial era but no longer serves the customer or helps brands. Customers now connect over shared themes and stories rather than demographics. Successful modern brands like Jay-Z, Red Bull, and Apple do not focus on segments but on telling their own story to bring together diverse followers. The future of marketing lies in connecting these communities, not further segmenting them.
Washington donovan a2.
Rome Love is releasing her remix of the single "Red Rose" to kick off the new year. The press release provides details on the Caribbean-inspired track, highlighting Rome Love's versatility in rapping and singing. It proposes targeting the song to radio station 95.3 Orlando and the Joe Budden podcast to gain exposure. Contact information and social links are included, along with two relevant Spotify playlists, two radio stations, and blogs that would be good fits due to their audiences and genres covered.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
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6 Ways to be a ROCK STAR & Dominate Online in the USA From France
6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA
MARKETING TO THE
USA!
Clubs Marketing-Communication & Audencia Abroad
JASON McDONALD
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
StringCan Interactive
We build digital roadmaps that win!
My Passion:
Help companies access the US market successfully
My Rock Star Talent:
Connecting clients to their ideal audience online
StringCan Mission:
Making Complex Simple!
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
WHY ARE
WE HERE TODAY?
WHO ARE YOUR FUTURE ADORING FANS?
MARKETING IN AMERICA
ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH
OR ABOUT BEING ABLE TO
SET IT & FORGET IT
Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
Do you know what specific STEPS they take to search for solutions?
Do you know what they use to SCORE options & what criteria are most important to decide?
Do you know what your clients expect to CHANGE once they hire you?
If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
YOURSELF TO
STAND OUT
COMPLETE A S.W.O.T. WITH YOUR TEAM!
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE TO BE GOOD AT EVERYTHING
WATCH OUT FOR THE HOT NEW THING
ARE YOU MONITORING YOUR
COMPETITION?
BOTH DIRECT AND INDIRECT COMPETITORS
Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
COULD TAKE A LOT OF TIME SO…
HAVE GOOGLE DO THE WORK FOR YOU!
AND USE SOCIAL MONITORING
TOOLS AS WELL!
FISH WHERE THE FISH ARE AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
DON’T WRITE YOUR SONGS IN GOOGLE TRANSLATE
DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach
Three Pillars of a Campaign
The document outlines the three pillars of a political campaign: organization, communication, and fundraising. It discusses how campaigns gather voter data through field offices and contact to identify supporters and opponents. Communication involves earning media attention, running paid advertising, and using social media. Fundraising has individual and PAC donation limits, and Super PACs have become influential in raising large sums, most of which go towards negative ads. The goal is to win 270+ electoral votes by focusing efforts in key states.
Personal brandcanvas
Fadima Tall is pursuing a degree in music business. Her goal is to work as a music marketer, publisher, or A&R representative. She has experience organizing events and working in sales and advertising. Her skills include writing, marketing, and Photoshop. Her short term goals include getting an entry-level marketing job and connecting with professionals on social media. Her long term goals are to become a marketing director and increase music streams across a major label.
Fmp Contextual Research
Dan Lucey is an Executive Creative Director who believes brands should avoid being boring. He has earned numerous awards for his campaigns. Jora Frantzis is a photographer and director known for her use of pastel colors and futuristic settings in her work with celebrities. Sakis is a graphic designer whose artworks are bold, unique, and inspiring. Bozoma Saint John is the CMO of Netflix and her career uplifting black women makes her an admirable role model. The document discusses these creative professionals as inspirations and researching branding of musical artists.
Creative Lunacy Peek 2020
This document provides a sampling of branding and marketing work by Juan Roberts over his career. It includes identity designs, advertisements, publications, and campaigns for various industries such as automotive, financial, healthcare, entertainment, and consumer products. The work showcases Roberts' experience in visual design, photography, branding, and marketing communications across multiple mediums for an array of high-profile clients.
Porfolio slides
Tristen Swanson is a music business student from New York City with a goal of becoming an executive producer. He grew up loving creative writing and the arts. His skills include production, creative writing, and scouting talent. His long term goals are to land an entry level role at Roc Nation and eventually executive produce multiple albums. He aims to help underrepresented artists reach their full potential and tell their stories through music.
Bill Doggett 2020 Resume-Diversity Inclusion Performing Arts
Bill Doggett is a marketing consultant and producer who has extensive experience in strategic marketing, public relations, and community engagement for classical performing arts organizations and composers of color. Some of his accomplishments include digital marketing campaigns for composers such as Adolphus Hailstork and projects managing initiatives like the African American Composers Initiative. He has also organized numerous events celebrating Black composers and figures in history.
Presentation1 hl
Dream Chasers is an online music production company that travels around the UK filming unsigned urban music talent. The company aims to start an independent record label to record and release music for selected artists. The document discusses Dream Chaser's mission, products, industry research, strengths, weaknesses, opportunities, threats, unique selling points, and a request for £200,000 investment in exchange for 20% equity in the growing company.
MS_Portfolio
Brazilian shoe and handbag brand Carmen Steffens has seen success in South America and now plans to expand its retail presence in the United States by opening 30 new stores globally over the next 5 years, with flagship stores already open in Los Angeles and plans for New York and Miami, supported by targeted marketing including celebrity endorsements and product placements to raise the brand's profile with American consumers.
Katy b presentation
The document outlines Katy B's upcoming album release plans, including four single releases between August 2010 and September 2011. It discusses her target audience as creative and style-conscious 16-26 year olds, and lists competitors like Adele, Jessie J, and Ellie Goulding. The campaign plans involve growing her fan base in the UK and then pushing her brand internationally through magazine spreads, website involvement, endorsements, and collaborations with other artists and influencers.
Katy b presentation
The document outlines Katy B's upcoming album release plans, including four single releases between August 2010 and September 2011. It discusses her target audience as creative and style-conscious 16-26 year olds, and lists competitors like Adele, Jessie J, and Ellie Goulding. The campaign plans involve expanding her fan base through magazine features, website promotion, endorsements, and international interviews to establish her as a global style icon and brand.
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
The document discusses creative placemaking and how media can play a role. It defines creative placemaking as strategically linking art and culture to drive the transformation and character building of a place. It provides examples of successful creative placemaking projects and outlines best practices for initiatives, including having a leading initiator, ensuring initiatives are distinctive to the local area, and forming unusual partnerships. The document argues that media is well-suited to support creative placemaking through sponsorships that evoke emotion at the same cost as traditional advertising while also fusing local talent and rejuvenating cities.
Alcatraz Media Plan
This is a media plan presentation for a fictional concert ("Rock The Rock Music Festival") to be held at Alcatraz. The presentation includes the goals, objectives, strategies, planning parameters, target, and research. It also contains site recommendations and a condensed media plan.
Lady gaga born this way
1. The genres are alternative rock (Nirvana), pop/dance (Lady Gaga), and alternative rock (Radiohead).
2. The audiences are male teens/young adults (Nirvana), mainstream pop fans (Lady Gaga), and alternative/indie fans (Radiohead).
3. The conventions are loud guitars and angst (Nirvana), danceable pop with flamboyant visuals (Lady Gaga), experimental rock/electronica (Radiohead).
4. The production models have changed
Lacey Couture Designs Marketing Plan Part A
Lacey Couture Jewelry aims to provide affordable, unique jewelry designs through their location in the Exagere' Art Gallery in New Orleans. Their target audience is women aged 24-35. They will implement a digital marketing campaign with goals of increasing brand awareness and sales through social media, promotions, advertising, and email marketing. Over the one year campaign, they aim to gain 1,000 social media followers, increase holiday sales by 50%, feature their designs on 8 of 15 billboards, and grow their email list to 800 subscribers.
Touring Strategy
Nick Orlando has selected 5 markets for Lyonia's first year of touring. The markets - Tampa, Jacksonville, Gainesville, Melbourne, and St. Petersburg - were chosen based on their large populations of millennials and thriving music scenes catering to Lyonia's target demographic. Orlando also selected venues in these cities with capacities of 150-300 people to help promote the band. For the second year, Orlando plans to expand into southern Florida cities like Ft. Lauderdale and West Palm Beach based on the tours of similar successful alternative rock bands. The third year will branch into Southeastern cities like Savannah, Charleston, and Atlanta near major universities to continue growing Lyonia's audience.
Mmvas presentation
The document provides an overview of the MuchMusic Video Awards (MMVA). It discusses the target market, costs, impact, competitors and key details of the annual Canadian music video awards show. The target market is music fans aged 14-26. Advertising costs and placement strategies are examined for People and Famous magazines. Competitors include the Teen Choice Awards and MTV Video Music Awards. Justin Bieber and Cody Simpson are identified as two main artist players in the industry.
Issues in the media 2
Major record labels are accused of only investing in artists that are expected to sell at least half a million records and wanting talent to be "ready made" rather than nurturing artists over the long term. This affects both audiences and artists. Audiences may only focus on an artist's image rather than their talent and get less variety, while artists may have their image changed to fit the label's brand. Labels make more profit from short term investments in artists but this limits support to mainly mainstream talent.
[mobileYouth] Is it time to rethink customer segmentation?
Traditional customer segmentation is becoming less effective and relevant. Segmentation was useful for management purposes during the industrial era but no longer serves the customer or helps brands. Customers now connect over shared themes and stories rather than demographics. Successful modern brands like Jay-Z, Red Bull, and Apple do not focus on segments but on telling their own story to bring together diverse followers. The future of marketing lies in connecting these communities, not further segmenting them.
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Washington donovan a2.
Rome Love is releasing her remix of the single "Red Rose" to kick off the new year. The press release provides details on the Caribbean-inspired track, highlighting Rome Love's versatility in rapping and singing. It proposes targeting the song to radio station 95.3 Orlando and the Joe Budden podcast to gain exposure. Contact information and social links are included, along with two relevant Spotify playlists, two radio stations, and blogs that would be good fits due to their audiences and genres covered.
Washington donovan onesheet2
Rome Love is an independent female MC from Brooklyn who has been making music for over 2 years to inspire others through hard times. She began her career singing and rapping in elementary school. Recently, Rome has been spreading God's messages of inspiration through her music while also posting other content on YouTube to expand her growing fanbase. Currently, Rome is working on new music with her faith and hopes it will help her continue pursuing her passion and goals in the music industry.
Washington donovana1bib
Erica Grayson received her Bachelor's degree in Communications from USC. She has held senior positions in brand strategy, management consulting, and content development for music and entertainment companies. Grayson was inspired to work in the music industry after college due to her love of lyrics. She started as a receptionist at Jive Records and worked her way up by networking, interning at entertainment companies, and learning different aspects of the industry. Grayson eventually started her own talent management firm.
Drelue portfolio
This document provides an analysis of independent artist Drelue for the purposes of artist management. It includes sections on the artist's target audience, strengths/weaknesses, and 1-year, 6-month, and 3-month goals.
The target audience is identified as African American men ages 25-35 in cities like Orlando, Atlanta, and LA earning $30-40k annually. They enjoy social activities like going to the club or beach. Revenue opportunities identified include merchandise, sponsorships, and music placements.
Strengths of Drelue include putting emotion into his work and having natural charisma. Weaknesses are that he hosts more than performs his own music and lacks a professional website. Go
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Donovan washington artist_businessmodel
- 1. Artist Business Model: J. Cole By: Donovan Washington
- 2. WHY DO PEOPLE LIKE HIM? • Relatable • Not over-saturating the market. • QUALITY • Appeal • Versatile
- 3. Revenue Stream 1: Touring GROSSED OVER $25 MILLION!!!
- 4. Revenue Stream 2: Album Sales
- 5. Revenue Stream 3: Merchandise
- 6. Revenue Stream 4: Dreamville Imprint
- 7. Partners
- 8. How Do We Pull This Off? • Strategic planning • Creative Thinking • Recording • Press • Contract negotiations
- 9. Expenses
- 10. References Beautiful-young-woman-pointing-to-somewhere,-isolated-over-a-white-background – Osmosis Theme. (n.d.). Retrieved March 10, 2018, from https://greatives.eu/themes/osmosis/beautiful-young-woman-pointing-to-somewhere-isolated-over-a-white-background/ . (n.d.). Escolar Afroamericano Que Mira Para Arriba - A Personas Negras Imagen de archivo - Imagen de niño, feliz: 33628871. Retrieved March 10, 2018, from https://es.dreamstime.com/imagen-de-archivo-escolar-afroamericano-que-mira-para-arriba-personas-negras-image33628871 M. (n.d.). Young african woman pointing up. Retrieved March 10, 2018, from https://depositphotos.com/30699771/stock-photo-young-african-woman- pointing-up.html Lee, E. (2013, June 21). J. Cole announces venue for 'secret show' in Philly. Retrieved March 10, 2018, from http://www.philly.com/philly/blogs/entertainment/music_nightlife/J-Cole-performing-secret-show-at-TLA-Friday.html N. (2015, March 01). J. Cole Announces Forest Hills Drive Tour Featuring Big Sean, Jhené Aiko, Pusha T and Other Special Guests. Retrieved March 10, 2018, from http://thehiphopdemocrat.com/2015/02/23/j-cole-announces-forest-hills-drive-tour-featuring-big-sean-jhene-aiko-pusha-t-and-other-special- guests/ J. Cole Leads Hot Tours Tally, Taylor Swift's Trek Surpasses $150M Mark. (n.d.). Retrieved March 10, 2018, from https://www.billboard.com/articles/columns/chart-beat/6707901/j-cole-hot-tours-taylor-swift-150-million J.Cole '4 Your Eyez Only' Hits Platinum. (n.d.). Retrieved March 10, 2018, from http://rapradar.com/2017/04/07/j-cole-4-your-eyez-only-hits-platinum/ B, N. (2017, May 26). Could Someone Go Platinum Without Using Melody Nowadays? | Hip-Hop Amino. Retrieved March 10, 2018, from https://hip- hop.aminoapps.com/page/blog/could-someone-go-platinum-without-using-melody-nowadays/D8Pc_Puma7kMRoLoqBzpJbnwv2GZxQD D. (2014, November 06). Shop http://t.co/EbGG4zOTSA for exclusive merchandise. New site coming soon. #DreamvilleSeason pic.twitter.com/TovBsYK190. Retrieved March 10, 2018, from https://twitter.com/dreamville/status/530451625144774657 Frydenlund, Z. (2016, October 20). Here's What We Know About Dreamville's New Signees, Lute and Ari Lennox. Retrieved March 10, 2018, from http://www.complex.com/music/2015/12/what-we-know-about-dreamville-records-new-signees-lute-and-ari-lennox Account, I. R. (2018, March 01). Interscope Records (@Interscope). Retrieved March 10, 2018, from https://twitter.com/interscope