6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA
MARKETING TO THE
USA!
Clubs Marketing-Communication & Audencia Abroad
JASON McDONALD
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
StringCan Interactive
We build digital roadmaps that win!
My Passion:
Help companies access the US market successfully
My Rock Star Talent:
Connecting clients to their ideal audience online
StringCan Mission:
Making Complex Simple!
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS,UNKNOWN VARIABLES AFFECTING SALES,BOTH OFFLINE AND ONLINE TRANSACTIONS,CONSTANTLY EVOLVING SEARCH CHANGES,PRODUCING CONTENT IN ENGLISH,SIGNIFICANT NOISE FROM COMPETITION,OVERWHELMED ONLINE AUDIENCE,UNIQUE CONTENT NEEDS BY SEGMENT,UNKNOWN FRENCH BRAND IN AMERICA,AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
WHY ARE
WE HERE TODAY?
WHO ARE YOUR FUTURE ADORING FANS?
MARKETING IN AMERICA
ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH
OR ABOUT BEING ABLE TO
SET IT & FORGET IT
Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
Do you know what specific STEPS they take to search for solutions?
Do you know what they use to SCORE options & what criteria are most important to decide?
Do you know what your clients expect to CHANGE once they hire you?
If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
YOURSELF TO
STAND OUT
COMPLETE A S.W.O.T. WITH YOUR TEAM!
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE TO BE GOOD AT EVERYTHING
WATCH OUT FOR THE HOT NEW THING
ARE YOU MONITORING YOUR
COMPETITION?
BOTH DIRECT AND INDIRECT COMPETITORS
Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
COULD TAKE A LOT OF TIME SO…
HAVE GOOGLE DO THE WORK FOR YOU!
AND USE SOCIAL MONITORING
TOOLS AS WELL!
FISH WHERE THE FISH ARE AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
DON’T WRITE YOUR SONGS IN GOOGLE TRANSLATE
DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach
Shopify and Common Thread Collective joined forces to host an exclusive event around the topic of Facebook Ads as it relates to your E-Commerce business at Shopify's flagship space in Los Angeles.
Specifically, we breakdown three relevant brand case studies where Facebook advertising is being leveraged in unique and untraditional ways to successfully scale e-commerce businesses in 2019.
Featuring the team from Common Thread:
Taylor Holiday - Managing Partner
Andrew Faris - VP of 4x400
Nick Shackelford - Director of Strategy
Savannah Sanchez - Digital Marketing Manager
Named one of Glassdoor's Best Places To Work, Common Thread Collective is an online sales agency that focuses on the entirety of the e-commerce experience and has managed more than $100 million in Facebook advertising, delivering over $250 million in client revenue in 2018.
Social Media Optimization for Business 2013Jay Feitlinger
Social media optimization for business presented at Local First Arizona event on February 25, 2013 showing business owners how best to leverage social media for their organizations
Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.
We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.
Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.
The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don't know why SlideShare duplicates the word distribution three times.....
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
LOCALE Austin, a quarterly publication, explores lifestyle trends in and around Austin, covering everything from local music, entrepreneurial tips and non-profit organizations to local events, festivals and interior design tips throughout the year. The smart, professionally crafted magazine targets a sophisticated, high-end audience of over 3,000 subscribers and 3500+ e-subscribers. Established in 2013, LOCALE Austin is locally owned by Schmitz & Smith at KW-Austin Portfolio Real Estate and produced by FingerPulse Media, Inc. We think it is best described as as “a simple expression of our love affair with Austin. To subscribe http://info.shannonschmitzgroup.com/get-your-free-subscription-to-locale-austin-magazine
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Shopify and Common Thread Collective joined forces to host an exclusive event around the topic of Facebook Ads as it relates to your E-Commerce business at Shopify's flagship space in Los Angeles.
Specifically, we breakdown three relevant brand case studies where Facebook advertising is being leveraged in unique and untraditional ways to successfully scale e-commerce businesses in 2019.
Featuring the team from Common Thread:
Taylor Holiday - Managing Partner
Andrew Faris - VP of 4x400
Nick Shackelford - Director of Strategy
Savannah Sanchez - Digital Marketing Manager
Named one of Glassdoor's Best Places To Work, Common Thread Collective is an online sales agency that focuses on the entirety of the e-commerce experience and has managed more than $100 million in Facebook advertising, delivering over $250 million in client revenue in 2018.
Social Media Optimization for Business 2013Jay Feitlinger
Social media optimization for business presented at Local First Arizona event on February 25, 2013 showing business owners how best to leverage social media for their organizations
Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.
We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.
Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.
The second half of the Atlanta, PushPush weekend seminar was on audience engagement strategies. This includes everything from social media to transmedia and ended with a workshop on planning the distribution and outreach for six local films. I don't know why SlideShare duplicates the word distribution three times.....
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
LOCALE Austin, a quarterly publication, explores lifestyle trends in and around Austin, covering everything from local music, entrepreneurial tips and non-profit organizations to local events, festivals and interior design tips throughout the year. The smart, professionally crafted magazine targets a sophisticated, high-end audience of over 3,000 subscribers and 3500+ e-subscribers. Established in 2013, LOCALE Austin is locally owned by Schmitz & Smith at KW-Austin Portfolio Real Estate and produced by FingerPulse Media, Inc. We think it is best described as as “a simple expression of our love affair with Austin. To subscribe http://info.shannonschmitzgroup.com/get-your-free-subscription-to-locale-austin-magazine
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. JASON McDONALD
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
stringcaninteractive.com
stringcaninteractive.fr
My Passion:
Help companies access the
US market successfully
My Rock Star Talent:
Connecting clients to their
ideal audience online
StringCan Mission:
Making Complex Simple!
#AudenciaSCI
4. MARKETING TO THE USA IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING SALES,
BOTH OFFLINE AND ONLINE TRANSACTIONS,
CONSTANTLY EVOLVING SEARCH CHANGES,
PRODUCING CONTENT IN ENGLISH,
SIGNIFICANT NOISE FROM COMPETITION,
OVERWHELMED ONLINE AUDIENCE,
UNIQUE CONTENT NEEDS BY SEGMENT,
UNKNOWN FRENCH BRAND IN AMERICA,
AND IT BECOMES VERY COMPLEX.
WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
image source: https://flic.kr/p/dxaJg2
9. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
10. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
11. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Americans
25+ have
Smartphones
45.
3%
12. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Americans
25+ have
Smartphones
45.
3%
What is cyber-
Monday?
13. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Americans
25+ have
Smartphones
45.
3%
What is cyber-
Monday?
14. THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Americans
25+ have
Smartphones
45.
3%
What is cyber-
Monday?
$262 Billion
2013
18. A VERY DIVERSE
MARKET
image source: http://bit.ly/1qsFQvc
US Population
318 million
The number of people who play
an instrument
Number of people who
play the guitar
19. IS YOUR MARKET THIS
GUY?
image source: http://bit.ly/1qEtkLa
21. A VERY DIVERSE
MARKET
image source: http://bit.ly/1qsFQvc
US Population
314 million
The number of people who play
an instrument
Number of people who
play the guitar
Number of people who
play the electric guitars
Number of professional
electric guitars players
24. OR ABOUT BEING
ABLE TO
SET IT & FORGET
IT
image source: https://flic.kr/p/5VngA2
25. COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS
INTERNET MARKETING LIKE A ROCK STAR
DON’T SCREAM AT
YOUR AUDIENCE
OWN YOUR ELVIS
FLARE
WATCH OUT THE
HOT NEW THING
FISH WHERE THE
FISH ARE AT
DON’T WRITE SONGS IN
GOOGLE TANSLATE
IF IT WORKS, KEEP
PUSHING OUT ALBUMS
35. • Struggling to keep up with other
companies who undercut them in price
• Wants to create high quality products that
cut costs and also make them stand out
• Can’t afford to make a mistake because
their products protect lives
• Uses Google to find companies and
LinkedIn to engage with Peers
• Looking to learn from companies that
have experience in his industry
Danny| 32 | Married
Sr. Design Engineer
$100K income
Washington D.C.
THEN DEVELOP YOUR
PERSONAS
Familiarity With Your Industry
Meet Danny
image source: http://bit.ly/1mnoXS7
43. If you are ignorant of both your enemy and
yourself, then you are a fool and certain to be
defeated in every battle.
If you know yourself, but not your enemy,
for every battle won, you will suffer a loss.
If you know your enemy and yourself, you will
win every battle...
Sun Tzu
The Art of
War
KNOW YOUR ENEMY!
“
”
image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/
44. image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS
1. Offering the same product or service now
2. Offering similar products or services now
3. Could offer the same or similar products or
services in the future
4. Could remove the need for a product or service
53. DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
HE TRIED TO TRANSLATE HIS LAST
NAME – IN RUSSIAN.”
54. DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
HE TRIED TO TRANSLATE HIS LAST
NAME – IN RUSSIAN. IT SAYS “NO
TRANSLATION”
55. TRANSLATION CONSULTING
image source: http://bit.ly/1ru0taf
Finger Licking Good
In China – We’ll eat your fingers off
Turn it lose
Spanish - Suffer from diarrhea
Belgium - Every car has a high quality body
Every car has a high quality corpse
56. IF IT WORKS, TWEAK IT
KEEP PUSHING OUT ALBUMS
ARE YOU MEASURING &
MONITORING RESULTS & THEN
ADJUSTING?
image source: http://bit.ly/1lLrNRG
http://bit.ly/1m5rlrK
http://bit.ly/1m5rlrK
63. YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it really that fun
working?
Avoid super lame stock photography
image source: http://pixabay.com
65. DOMINATE ONLINE LIKE A
ROCK STAR WITH 6 SIMPLE
TIPS• Listen to your customers: Ask your current &
prospective clients questions
• Own a position to stand out: Focus on strengths that
solve your clients needs
• Monitor your competition: Put tools in place to see
what they are up to &how to get ahead
• Fish where the fish are at: Engage with your
audience where they are already at
• Ensure you have proper English translation: Use a
strong language consultant not just a translator
• Measure & monitor results: Leverage your data to
constantly optimize your approach
But I wanted to share that my current path is of bigger surprise to my family and childhood friends. I was one of those lost kids in school, I never did well on tests, I got bored easy and I hated following the rules. My poor parents had a few mini heart attacks when I was a kid constantly getting into trouble.
In high school I grew up getting a lot of pressure to get good grades, get into a good college and get a good corporate job. However, high school just was really hard for me and often got very poor grades. My parents had my high school advisor test me to hopefully get me some direction.
Took to post it notes and started writing down all my strengths, weaknesses, and things I love to do
Chris Ganes
Winning: clear points of difference that meets the needs. Make it even bigger
Losing: your competitors meets the needs of your clients better than you do. You will be crushed
Be Careful: competitive battle ground, use emotion, innovative, superior execution
When companies need marketing help, most go straight to tactics. Even most agencies are guilty of this.
To be truly effective, it requires a strategy first, then tactics.
There is so much noise – we figure out why and what you should be doing….
One tool we use is heatmapping. By segmenting the data, we can even find hidden opportunities.
Goal: so what did we learn from all of this? Content is the most important thing and that is what your business should focus on.
Internet has had a tremendous impact on our lives and business. One of the most amazing changes are how businesses and consumers communicate.
http://www.flickr.com/photos/31074376@N06/4935228834/sizes/l/in/photolist-8w7kAj-br2ioY-br2iTs-bDWBft-br2uCu-br2nqf-br2yVs-br2C6s-bDWtNK-bDWvDi-bDWv4i-7UtULS-7UtU7u-9uZcmX-dhpcMW-9NvWPA-duGu5i-9HdQnY-bDWEcr-bDWHqp-br2KgL-bDWMUx-bDWCRx-br2J4A-bDWKTH-bDWFqk-bDWMfx-7Wykuh-ac5S5Y-acfzMa-ac5QJf-ac31SZ-acfuYk-acinNj-acitCC-acfynV-acfySM-ac2Zkx-acfCEa-acfwQB-acfBTx-acfATz-acisMq-aciurj-ac5TDY-acfzk2-aciqPW-ac2XTt-acimEW-acitYj-br2pKb/
http://farm3.staticflickr.com/2233/2405961135_fae132c676_b.jpg
The beauty of digital is that you can measure everything. The drawback to digital is that you can measure everything. After we identify your lead measures, we build a custom dashboard to streamline the data overload and give you a snapshot of the health of your digital efforts.