Lacey Couture Jewelry aims to provide affordable, unique jewelry designs through their location in the Exagere' Art Gallery in New Orleans. Their target audience is women aged 24-35. They will implement a digital marketing campaign with goals of increasing brand awareness and sales through social media, promotions, advertising, and email marketing. Over the one year campaign, they aim to gain 1,000 social media followers, increase holiday sales by 50%, feature their designs on 8 of 15 billboards, and grow their email list to 800 subscribers.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
As well as all the normal networking and the opportunity to shout-out about your business, at Creative Bedfordshire March Networking there will be a group discussion on the subject of trade shows with contributions from a number of Creative Bedfordshire businesses.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
This presentation is a comprehensive marketing analysis of Victoria's Secret, the world's largest retailer of female lingerie. This is made by Pallabh Bhura from Jadavpur university under Prof. Sameer Mathur, IIM Lucknow.
As well as all the normal networking and the opportunity to shout-out about your business, at Creative Bedfordshire March Networking there will be a group discussion on the subject of trade shows with contributions from a number of Creative Bedfordshire businesses.
Creative Bedfordshire - Connecting With Your Audience - Creative Networking -...Creative Bedfordshire
Invigorate your 2016 business resolution by joining us in Leighton Buzzard. Our speakers are Tabitha Mary and PlatePeople. Tabitha Mary will offer a +one-year-in perspective and new business PlatePeople will tell you how they approached their first Christmas and beyond. Both will speak about how they get their content right, covering: products, research, channels, collaboration and commitment. Network and explore how to tailor your business behaviour and messages to your audience.
Tabitha Mary, the brand of designer Tabitha Wainwright, has a following in Bedfordshire and beyond. Selling own design prints and tea towels, Tabitha Mary has been commissioned by small businesses, Bedford Borough Council and ‘We are Anglesey.'
PlatePeople decorate plates and other ceramics. The creative child of Claire and Matthew Rulton, the PlatePeople look is simple and distinct. The character is quirky and personalized, generating sales online and at creative markets and pop-ups.
The evening also includes a chance to tell us about your work, and to chat informally. Work will be on display and questions are welcomed.
Creative Bedfordshire is a network of creative people and businesses in Bedfordshire and offers regular networking events and professional development opportunities. Sole traders, freelancers and creative businesses of all kinds are welcome to attend. It is funded by the economic development teams at Central Bedfordshire Council and Bedford Borough Council and is run by Bedford Creative Arts.
For more information email sandrad@bedfordcreativearts.org.uk
Follow us on Twitter @creativebeds or join our mailing list by emailing info@bedfordcreativearts.org.uk with ‘Creative Bedfordshire’ in the title.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Creative Bedfordshire - Connecting With Your Audience - Creative Networking -...Creative Bedfordshire
Invigorate your 2016 business resolution by joining us in Leighton Buzzard. Our speakers are Tabitha Mary and PlatePeople. Tabitha Mary will offer a +one-year-in perspective and new business PlatePeople will tell you how they approached their first Christmas and beyond. Both will speak about how they get their content right, covering: products, research, channels, collaboration and commitment. Network and explore how to tailor your business behaviour and messages to your audience.
Tabitha Mary, the brand of designer Tabitha Wainwright, has a following in Bedfordshire and beyond. Selling own design prints and tea towels, Tabitha Mary has been commissioned by small businesses, Bedford Borough Council and ‘We are Anglesey.'
PlatePeople decorate plates and other ceramics. The creative child of Claire and Matthew Rulton, the PlatePeople look is simple and distinct. The character is quirky and personalized, generating sales online and at creative markets and pop-ups.
The evening also includes a chance to tell us about your work, and to chat informally. Work will be on display and questions are welcomed.
Creative Bedfordshire is a network of creative people and businesses in Bedfordshire and offers regular networking events and professional development opportunities. Sole traders, freelancers and creative businesses of all kinds are welcome to attend. It is funded by the economic development teams at Central Bedfordshire Council and Bedford Borough Council and is run by Bedford Creative Arts.
For more information email sandrad@bedfordcreativearts.org.uk
Follow us on Twitter @creativebeds or join our mailing list by emailing info@bedfordcreativearts.org.uk with ‘Creative Bedfordshire’ in the title.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
For style enthusiasts, work in fashion may be the perfect job; a chance to influence culture and change the way in which a country dresses during the day and night. Read onto see that branch from the fashion industry may be right for you personally.
Era: A business plan created for the Final Major Project for my Fashion Marketing BA(Hons) from London College of Fashion (University of the Arts, London)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Tantawi, Marketing Plan Part A
2
TABLE OF CONTENTS
1: Situation Analysis Page 3
Business Concept Page 3
Industry Analysis Page 4
Competitors Page 4
Competitor 1 Page 4
Competitor 2 Page 5
Competitor 3 Page 5
Competitive Advantage Page 6
Audience Page 7
Target Market Page 7
Secondary Market Page 8
Branding Page 9
Personality Page 9
Colors Page 9
Slogan and Logo Page 10
Campaign Idea and Tagline Page 10
2: Campaign Planning Page 11
Campaign Budget Page 11
Planning Page 11
Objective Page 11
Goal (s) Page 11
KPI (s) Page 11
Target(s) Page 11
Campaign Duration Page 12
Campaign Calendar Page 13
3. Tantawi, Marketing Plan Part A
3
1: Situation Analysis
Business Concept
In the glamorous world of fashion and beauty, women are constantly seeking ways to stay
current with trends while standing out as an individual. Fashion jewelry trends change and grow
along with the designer fashions that are being sent down the catwalk. There is a increasing
demand to provide these designs at a affordable price. Lacey Couture Jewelry will meet this
demand by providing custom jewelry designs that are never duplicated, affordable and trendy.
What makes Lacey Couture Jewelry unique? We make one of kind pieces that are never
duplicated and that are competitively priced with off the shelf costume jewelry. Every piece of
jewelry is also a work of art and can’t be found anywhere else. All pieces are handmade with
exceptional care and quality.
Lacey Couture Jewelry will be available at Exagere’ Couture Art Gallery and Furniture Boutique
and online at exagere.com. This gallery is located in the French Quarter in New Orleans, LA and
will attract the cultured business travelers, tourist and middle to late aged professionals needed to
support the jewelry sales. Lacey Couture Jewelry is already on sale and is continuously promoted
through email mailings, special event invitations and target advertising to the surrounding hotels
and venues.
www.exagere.com Exagere’ Couture Furniture Gallery and Art Boutique (ground level)
1) Average price of a typical sale: $250 for a medium sized necklace and earring set.
2) Estimated profit per sale: Minus a 40% consignment fee and the cost of materials, the
estimated profit per sale is $100.
4. Tantawi, Marketing Plan Part A
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Industry Analysis
Industry averages show that accessories and fashion jewelry will be increasing in sales by 3%
each year. (Profile America, 2006) Analysis of the market shows that jewelry that is presented
with the current trends and priced appropriately will continue to sell and develop brand
awareness. (Phillips, 2010) Due to this continuous growth and the location of my business, I
forecast the demand will continue to increase. As demand increases, I will expand the business to
offer specialized services such as evening gown beading, and consultations to make pieces
designed for a specific event or outfit. With these expansions, I will have to ensure that I can
meet the increasing demand and potentially hire employees. (There was no demographic data
available for ariodantegallery.com)
Competitors
Competitor 1 site: Etsy (www.etsy.com)
Strengths: This site allows you to buy and sell vintage and handmade items. It’s easy
to use and membership is free. You can browse categories from children’s jewelry, to
special event jewelry. The site offers access to thousands of jewelry designers that
sale their handmade pieces from carrying price ranges.
Weaknesses: The overall design of the site does not allude to the different styles of
jewelry and merchandise that’s available. Also, the pieces featured on the homepage
are from multiple designers that have the same design aesthetic. Therefore, a buyer
won’t be sure that they can find the type of piece they are looking for when they first
visit the site. Also, as a designer you have to consider the fact that there are thousands
of others selling from the same webpage and that your designs can be lost or not
found as easily as others.
www.etsy.com Homepage view of browsing function
5. Tantawi, Marketing Plan Part A
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Competitor 2 site: Scoutmob (www.scoutmob.com)
Strengths: Scoutmob.com allows independent jewelry makes to sell their pieces. It
also allows you the ability to connect with local merchants through a city search
function. The site also allows designers to sell multiple sets of the same piece and sell
artwork as well.
Weaknesses: The site is not entirely focused on jewelry and it also features jewelry
items that are similar looking. The site also has many distractions such as social deals,
mobile apps for dinning and entertainment and other sponsor related links that make
the site overwhelming.
www.scoutmob.com Homepage
Competitor 3 site: Ariodante Gallery (www.Ariodantegallery.com)
Strengths: The site offers a quick snapshot of all the regularly scheduled events that
are conducted at the gallery and has links to Facebook and Twitter where customers
can stay up to date on the activities of the gallery.
Weaknesses: The site is not designed well and looks very basic. It’s not attention
grabbing and does not feature the artwork or jewelry designs in a manner that keeps
your attention. There are also very limited pictures of the gallery space and there is
not a complete listing of artist or designers.
6. Tantawi, Marketing Plan Part A
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www.ariodantergallery.com Gallery Homepage
Competitive Advantage
Lacey Couture Jewelry Designs are located at the Exagere’ Art Gallery. Exagere’ is over 13,000
square feet of multi level space located in the heart of the French Quarter. We are one block from
Bourbon Street and a few hundred feet from the Ritz Carlton and other prestigious hotel. With in
feet from our door we have covered valet parking and a public parking garage. The gallery hosts
the only VIP nightclub venue that caters to celebrities, athletes and VIPs. With exclusive contact
list containing celebrities, local athletes, we have access to high profile events and clientele. The
gallery also host events that incorporate fashion, art, music and theater and draw crowds of
thousands of people. A reality show called “Southern Couture” is currently in production and
centers around events conducted at the gallery. This show is set to air on Lifetime and Bravo and
will feature the artwork, designers and owners of the gallery.
7. Tantawi, Marketing Plan Part A
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www.exagere.com Louisrouit radio show hosts interview Lacey Couture Jewelry designer, Lori
T, seated third from the right
The website list every artist that is featured in the gallery as well as a bio and picture. Customers
can also arrange VIP visits ad special showings. Every service offered by the gallery is listed on
the site, as well as pictures from past events and celebrations. All of our artwork and designs are
one of a kind and prints and duplicates are not made. Since we are located in the historic district,
our customers don’t pay taxes on the items they purchase from the gallery.
Audience
Target Market:
The primary target audience is females aged 24-35. The audience is educated young adults
with or without children. Alexa analytics of the jewelry website Etsy.com show that the
majority of traffic is from 24-35 year old women, who have some college education, while
they are at home. The second largest group accessed jewelry sites while at work. 49% of
this online shopping was done on Fridays between the hours of 11am to 2pm. (Pousa’,
2012) These young professional women are likely to be more financially stable and have
time and the resources to devote time to staying current in trends.
Secondary Market:
18-25 year-old females, with little to no college experience is the secondary market. 75%
of this target market shop online while they are at work, in order to pass the time. 18-25
year-old females are also the second largest group that represents site traffic of the
competitor’s sites. (Alexia.com)
8. Tantawi, Marketing Plan Part A
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www.alexa.com/siteinfo/etsy.com#
www.alexa.com/siteinfo/scoutmob.com
9. Tantawi, Marketing Plan Part A
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By targeting both these audiences I can get an advantage by making sure my jewelry
appeal to them. Since the majority of shopping is done at work and out of boredom, I will
make sure that the ads are exciting, compelling and offer great deals. The site is also user
friendly so it will allow the typical woman the 15-20 minutes she will need in order to shop.
(Pousa’, 2012) Due to the fact that all of my jewelry designs are not duplicated, on the spot
decisions will have to be made, or the buyer will miss out. I can target the market by offer
great deals on new items that will spur a quick purchase.
Branding
Brand Personality: The Lacey Couture brand personality is high-end couture fashion. It’s
designed for affluent and trendy women from the ages of 24-35. It appeals the beauty
queens and the every day women. Lacey Couture designs are all about being sparkly, and
over the top. Each piece makes a statement and is designed for the quiet confident woman
that carries a prestigious presence everywhere she goes. The competitor’s image is not as
high class or creative. Their image is a direct copy of current trends and doesn’t take them
to the next level by creating a new trend within the trend. Simplistic and basic, the
competitor’s image does not meet the high standards of class that Lacey Couture Jewelry
designs do.
www.exagere.com Lacey Couture Jewelry Fashion Show in conjunction with CBS
Brand Color Palette:
10. Tantawi, Marketing Plan Part A
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Tagline: Custom Jewelry Designs
Campaign Idea and Message:
The broad idea of the campaign it to make locals and tourist know that they can get quality
couture jewelry at affordable prices in the French Quarter. I want to make customers aware
that I offer statement pieces that are designed for every season and occasion and that
nothing is every duplicated. I further want to convey the message that every piece is a work
of art and is affordable on almost any budget.
Campaign Slogan: “A Reason for Every Season: Couture Jewelry Designs Created with
Confidence and Elegance in Mind”
11. Tantawi, Marketing Plan Part A
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2: Goals and Objectives
Campaign Budget
$4,000
Planning
Objective Statement: Increase brand awareness of Lacey Couture Jewelry designs by
implementing a digital marketing campaign that will entice customers to come to the store
and share information about the brand.
Goal (s)
Goal for Channel 1 (Social Media)
Use Facebook and Instragram to increase awareness by creating pages that showcase
pictures and updates
Goal for Channel 2 (Digital Promotion/PR)
Use special promotions for all National and major local holidays to increase awareness by
bringing in more customers
Goal for Channel 3 (Digital Advertising)
Use electronic billboards throughout downtown New Orleans to increase brand awareness
by featuring new pieces of jewelry
Goal for Channel 4 (Email Marketing)
Use an email subscriber list to increase awareness by sending email mailers to current
contacts, past and potential customers
Goal KPI (s)
KPI for Goal 1 (COUNT): The amount of fans on the Facebook page and the
number of followers on Instagram
KPI for Goal 2 (PERCENTAGE): The percent increase of in-store jewelry sales
during national and major local holidays
KPI for Goal 3 (RATIO): The ratio of billboards showcasing Lacey Couture
jewelry designs versus the ones showcases other jewelry lines
KPI for Goal 4 (COUNT): The number of email subscribers
Goal Target(s)
Target for KPI 1(prior to start of campaign): 100 Facebook fans and Instagram
followers made up of current family and friends.
Mark of success for KP I (at the end of the campaign): Increase Facebook fans and
Instagram followers to 1,000 people
Target for KPI 2 (prior to start of campaign): 10% sales increase during national
and major local holidays
Mark of success for KP 2 (at the end of the campaign): 50% sales increase during
national and major local holidays
Target for KPI 3 (prior to start of campaign): 1/15 Exagere’ owned billboards
feature Lacey Couture jewelry designs
Mark of success for KP 3 (at the end of the campaign): 8/15 Exagere’ owned
12. Tantawi, Marketing Plan Part A
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billboards feature Lacey Couture jewelry designs
Target for KPI 4 (prior to start of campaign): Email subscriber list of 150 people,
which will be composed of current Exagere’Art Gallery email subscribers, past Lacey
Couture customers, business associates, friends and family
Mark of success for KP 4 (at the end of the campaign): Email subscriber list of 800 or
more people
Campaign Duration
One year will be needed in order to achieve the target as defined in the goals and objectives. This
is due to the fact that the advertising relies heavily upon local and national holidays, as well as
special event seasons such as prom and wedding season.
Channels Selected
Social Media
Digital Promotion/PR
Digital Advertising
Email Marketing
Campaign Calendar
See next page.
13. Tantawi, Marketing Plan Part A
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December
December
November
November
October
October
September
September
August
August
July
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July
June
Start
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Start
June
Stop
Stop
Stop
Stop
May
May
April
April
March
March
February
February
January
January
2013
SEO
SocialMedia
DigitalPR
PaidSearch
Digital
Advertising
Email
Marketing
Affiliate
Marketing
2014
SEO
SocialMedia
DigitalPR
PaidSearch
Digital
Advertising
Email
Marketing
Affiliate
Marketing
14. Tantawi, Marketing Plan Part A
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References
Alexa. (2013). [Traffic stats and audience demographics]. Etsy.com. Retrieved from
http://www.alexa.com/siteinfo/etsy.com#
Alexa. (2013). [Traffic stats and audience demographics]. Scoutmob.com. Retrieved from
http://www.alexa.com/siteinfo/scoutmob.com
Ariodante Contemporary Craft Gallery. (2013). [Homepage and gallery information] Retrieved
from www.Ariodantegallery.com
Etsy-Your place to buy and sell all things handmade, vintage and supplies. (2013). [home
page and site information] Retrieved from www.etsy.com
Inspired goods by independent makers/ hand made jewelry/ t-shirts/ unique gifts- Scoutmob
Shoppee. (2013). [Home page and basic site information] Retrieved from
www.scoutmob.com
Phillips, Aurthur. (2013, July 14). Fashion Jewelry Trends for the Souvenir Market. National
Association of Retail Buyers- June/July 2010 edition. Retrieved from
http://web.ebscohost.com.oclc.fullsail.edu:
Pousa’, Maria. (2012, September 28). Women-Retail Study. Retrieved from
http://www.slideshare.net/mpousa/women-retailstudy
Profile America. (2013). Industry IQ: Key Statistics Market trends and Business Practices.
Retrieved from http://www.industryiq.biz