The document discusses Florida's economy and entrepreneurs. It provides the content vocabulary terms of business, economy, entrepreneur, product, and profit. It also lists the 4th grade benchmark for beginning economics in Florida which is to identify entrepreneurs from various social and ethnic backgrounds who have influenced Florida and the local economy. Examples given include Sarah Breedlove Madam Walker, who rose from poverty in the South to develop a large company providing beauty products for black women.

1. Florida’s Economic Entrepreneurs
CSI-R Model for Vocabulary
Heather Gullstrand

2. Content Vocabulary & Benchmark
Content Vocabulary
• business
• economy, economics
• entrepreneur
• product
• profit
Benchmark for 4th Grade Beginning Economics
SS.4.E.1.1 Identify entrepreneurs from various social and
ethnic backgrounds who have influenced Florida and local
economy.

3. Common Core Standards

4. Investigate!
Text 1: Fiction
http://kidseconposters.com/literature-connection/

5. Vision of Beauty
by Kathryn Lasky
Illustrator: Nneka Bennett
Published: 2000
Grade Level: 3-7
Accelerated Reader Level/Points: 1.0
Lexile Measure: 870
Publisher: Candlewick
Sarah Breedlove Madam Walker was a successful, African-American
entrepreneur. Born in 1867, she rose from bleak poverty in the south to develop
a large company that provided beauty products for women especially black
women. Madam Walker had a dream and made it a reality in her own life and
the lives of others.

6. Comprehension Questions
What training and skills did Sarah's family provide to help her
become a successful businesswoman and entrepreneur?
Since Sarah was from a very poor family that had little opportunity, and
because she was orphaned early in her life, she had no formal training
or schooling that her family could provide. However, her family
provided her with the example of hard work and evidently gave her a
faith in God, which sustained her later in life
Was Madam Walker assured of success when she started her
business?
No. No entrepreneur knows if he or she will succeed. There is always
the risk of failure. She didn't know if customers would purchase her
products at a high enough price to make a profit.
How do we know that her business was a success?
The business made very high profits. It was obvious that consumers
liked her products and were willing to pay good prices for them.

7. Investigate!
Text 2: Informational
http://www.scholastic.com/browse/collection.jsp?id=455

8. Comprehension Questions
What is the economy?
Banks, bailouts, debt, the housing market, and the Dow Jones Industrial
Average are in the news everyday. These are all pieces of what we call
the economy, and making sense of it can sometimes be confusing.
Who were some of Florida’s early entrepreneurs?
While Florida’s state nickname is the Sunshine State, the famous
entrepreneurs from Florida listed here, all made their state proud. From
a famous cookie man to a circus clown to a public relations guru, these
three Floridians did indeed help put Florida on the map, all with help
from a New Yorker!
http://www.brighthub.com/office/entrepreneurs/articles/72828.aspx

9. Report and Represent!
Show what you know!
http://readwritethink.org

10. Students will create a newspaper with
articles about the Florida entrepreneurs
that they have learned about.

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