The document discusses initiatives by the National Council for Palliative Care (NCPC) and Dying Matters Coalition to promote public health approaches to end of life care. It outlines the mission and membership of the Dying Matters Coalition, which aims to change attitudes towards death and dying. It also describes the Dying Well Community Charter and eight pilot sites implementing the charter and public health approaches at the local level. Finally, it promotes upcoming events like Dying Matters Awareness Week and expresses hopes that the "pathfinder" sites can catalyze community action around end of life care.