Smile 3

1. Who Are Mind
Mind is a mental health charity in England and Wales.
Founded in 1946 as the National Association for Mental
Health, it celebrated its 70th anniversary in 2016. Mind
offers information and advice to people with mental health
problems and lobbies government and local authorities on
their behalf.
Mind offers information and advice to people with mental
health problems and lobbies government and local
authorities on their behalf. It also works to raise public
awareness and understanding of issues relating to mental
health. Since 1982, it has awarded an annual prize for
"Book of the Year" having to do with mental health, in
addition to three other prizes. Since 2008 Mind has hosted
the annual Mind Media Awards, celebrated the best
portrayals and reports of mental health across the media.
132 local Mind associations (independent, affiliated
charities) provide services such as supported housing,
floating support schemes, care homes, drop-in centres and
self-help support groups

2. What Do They Do
We provide advice and support to empower anyone experiencing a mental health problem. We campaign to
improve services, raise awareness and promote understanding.
We won't give up until everyone experiencing a mental health problem gets support and respect.
Every year, one in four of us will experience a mental health problem. But hundreds of thousands of people are
still struggling.
We believe no one should have to face a mental health problem alone. We'll listen, give you support and advice,
and fight your corner.
When you're experiencing a mental health problem, supportive and reliable information can change your life.
That's what we do. We empower people to understand their condition and the choices available to them
through the following:
•Our Infoline, which offers callers confidential help for the price of a local call.
•Our Legal Line, which provides information on mental health related law to the public, service users, family
members/carers, mental health professionals and mental health advocates.
•Our award-winning information, certified by the PIF Tick.

3. Minds History
Mind was originally known as the National Association for Mental Health (NAMH), founded in 1946 from three voluntary organisations that provided services for the
"maladjusted, emotionally disturbed or mentally handicapped to any degree." The name MIND was introduced in 1972, and the lowercase version "Mind" was introduced in the
1990s.
The National Association for Mental Health was formed (initially as national Council) by the merging of the following three organisations toward the end of the second world war:
•Central Association for Mental Welfare (CAMW)
•National Council for Mental Hygiene (NCMH)
•Child Guidance Council (CGC)
The first director was Ms M. C. Owen and from 1947 the medical director was Dr Alfred Torrie. These roles were combined for Mary Appleby who took over in 1951.
The NCMH had been an organisation of psychiatrists and psychologists, while the CAMW comprised representatives of various voluntary bodies. Among other things, they
helped run and monitor institutions for the mentally handicapped and developed training for mental health professionals. They were both part of the social hygiene movement
and had advocated eugenics and sterilisation as a means of dealing with those considered too mentally deficient to be assisted into healthy productive work and contented
family life.
The beginnings of the National Association for Mental Health also coincided with the development of the National Health Service and the welfare state.
In 1969, numerous Scientologists joined the NAMH and attempted to ratify as official policy a few points concerning the treatment of psychiatric patients. When their identity was
realised, they were expelled from the organisation. The Church of Scientology in 1971 unsuccessfully sued the NAMH over the matter in the High Court. The case was resisted
by Appleby and the NCMH, and the case became notable in British charity law.
During the 1970s the NCMH became involved with the debate raised by Ann Shearer that mental hospitals should be shut. Shearer, a Guardian journalist, was joined by Anita
Hunt of the Spastics Society and an architect named Sandra Franklin to create the Campaign for the Mentally Handicapped (CMH).They estimated that there were 8,000
mentally handicapped children in hospitals, and they and parent groups wanted this to end. They lobbied the NCMH, but Appleby resisted their central objective, although they
offered support in other areas. Appleby wanted to avoid the hospital-v.-community debate, but she saw the hospital as a focus with mental handicap able to attract separate
government funding.
Mind has celebrated World Mental Health Day annually since it was first observed in 1992. This occurs on 10 October.
Paul Farmer became chief executive of Mind in 2006, moving from his position as director of public affairs at the charity Rethink.
In 2008 the charity Mental Health Media (formerly the Mental Health Film Council founded in 1963 following a Mind initiative) was merged into Mind, shutting down its Open Up
service which had sought to empower mental health service users to speak up in their communities, and bringing with it control over its Mental Health Media Awards.
Stephen Fry succeeded Melvyn Bragg in 2011 as President of Mind.

4. Mind In The UK
• Mind offer support to
young people in the UK by
helping people cope with
problems.
• Mind also collab with
various companies over here
in the UK.
• Mind also do various
charity events over here in
the UK.

5. Local Mind Services
Each local Mind is unique. They understand the needs of their community and they tailor their services to match.
Services include talking therapies, peer support, advocacy, crisis care, employment and housing support.
As well as delivering services, local Minds work to further our mission.
They are also:
•get involved in planning local mental health services
•campaign on local mental health issues and join in with our national campaigns
•help to change attitudes towards mental health in their area.
Local Minds are independent charities responsible for their own funding. They do this through donations, grants
and income from the services they provide for local councils, the NHS and private organizations. Most local
Minds provide services to people free of charge, but some may charge a small fee. If you’d like to donate to
support the work of Mind in your local area,
We assess the quality of our local Minds through the Mind Quality Mark (MQM). It's a set of standards covering all
areas of local Mind activity. Local Minds undergo a rigorous MQM assessment, which includes a thorough
appraisal of organizational policies and procedures as well as a visit and interviews with trustees, staff, volunteers
and people who use services. MQM provides assurance that local Minds across England and Wales are well-run
and meet our expectations of good practice, and in many cases excel beyond those expectations.
Our local Minds like to hear your feedback, good and bad. They are independent charities and deal with their
own comments and complaints. If you have a complaint, or a compliment, please contact the local Mind it refers
to. If you have any feedback about Mind, please follow our national.

6. Minds Achievements
• For 70 years, we have been committed to making sure that everyone
experiencing a mental health problem can access the support they
need and is treated with the respect they deserve.
• Through public campaigns, influencing decision makers and the
services our local Minds deliver in communities across England and
Wales, we have touched millions of lives.
• You can read about our most recent achievements in our annual
review.
• Here are some achievements from the past seven decades of which
we are particularly proud.

7. Why Did I Do A
Survey?
• I did a survey to find out my audiences' interests and
hobbies. This would help me get to know what my audience
likes and how I should design my product. By asking my
audience these questions I can further my understanding on
them as people. Unfortunately, due to a technical error a lot of
my survey was deleted so there isn't many photos however I
still know the answers and statistics so I should be fine.
Because there isn't many pictures here was the list of
questions they answered :
• How Old Are You
• Do You Suffer With Mental Health
• What Is Your Gender
• What Are Your Hobbies
• Do You Have Friends
• What Clothes Do You Wear
• Do You Have A Job

8. Target Audience
Another Thing I found out was that most of
my audience were unemployed and still going
through education, This means that most of my
audience probably aren't making any sort of income.
This means that they are most likely not going to
have immense finances which means that the
product can't cost a lot of money.

9. I am creating an audience profile to give you some knowledge about my target audience for this project. An audience profile
is a brief explanation about the type of people my audience are what to expect from them. This will help you get a better
idea of who you are working with.
Audience Profile
Audience Profile :
Average Age : 16/17 years old
Mental Health Rate : Most of them suffer from some kind of mental health issue however most of
them are not diagnosed.
Gender : There is quite the mixture of genders with there being 8 males, 6 females and 1 Non-Binary
person.
Hobbies : Just like genders there was quite the mix with Gaming and Movies being a recuring theme.
Clothes : Mainly Hoodies and casual clothes.