1. Breaking the Mould
Re-visioning older people’s housing
Lizzie Clifford, Policy and Research Assistant
National Housing Federation

2. The National Housing Federation
We support and promote the work that
housing associations do and campaign for
better housing and neighbourhoods
www.housing.org.uk

3. Breaking the Mould

4. How to break the mould?

5. Are we ready…?
• 4.6m older people with disabilities by 2041
• Number of those with dementia will increase
to 1.4m in the next 30 years.
• Long-term care expenditure to increase by
around 325% between 2002 and 2041
“No invading army, volcanic eruption or yet
undreamt of plague can rival ageing in the
breadth or depth of its impact on society.”

6. Many, many, many happy
returns…!

7. Growing up and growing older
‘I don’t want to be shoved in with all the old ‘uns! I don’t!
And I’m old myself! I like to see some youngsters about,
I like to see kids skipping in the street so that I know I’m
still alive…’ (focus group participant)
YOU are part of the ageing population
How are you feeling about growing older?
How do you see yourself spending your retirement?
Will you think of yourself as ‘elderly’ when you’re…
55…85…105?

8. Older people’s needs
• 70,000 people aged 60+ in urgent need of housing and
related support services
• Number of over 65s in East to rise by 77%
between 2008 and 2033
• 73% of people between 60 and 65
plan to work between 1 and 7 years
past retirement
•105,381 over 65s in Essex unable to manage
at least one domestic task on their own

9. A picture of housing
• A third of all social
housing tenants 65+
• Only 5% in “older
people’s housing”
• 70% of older people
are owner occupiers
• Property value of
£767 billion

10. This means…
Cost of
care/
prevention

11. How are housing associations
meeting the challenge?
•Expanding service provision
•Tapping into housing equity
•Mixed tenure neutral schemes
•Older people’s housing strategies
•Popular community amenities
•Charging for low-level support
•Cross-subsidy
•Affordable home care to wider community

12. ‘The gains are more than just creating new
business opportunities or making more efficient
use of your stock. Changing the way you deliver
services makes a real difference to real people’.
- Vanessa Connolly, Bedford Citizens Housing
Association

13. What’s been achieved so far?
4 focus groups Parliamentary reception
Literature review 4 Regional events
Business model case Dinner for MPs
studies Website
Research on LA housing
strategies for older people
DVD
Report

14. Where do we go from here?
•Evaluation, promotion &
leadership
•Lobbying: local housing
strategies
•Maintaining momentum
…over to you…