Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul

842 views

Published on

Introduction Presentation for the Metrix and Data Panel - Istanbul 2013 - Webit Congress. Digital Intelligence within Big Data.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
842
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul

  1. 1. Increasing ROI with Digital Intelligence
  2. 2. Thesis One. Data-Driven Companies perform stronger & will take the Lead
  3. 3. (Company Value, Marketing Knowledge, ROI) Output Business Optimization Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  4. 4. Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Statistics Digital Intelligence Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort)
  5. 5. Statistics Digital Intelligence Web Analytics Business Optimization Output (Company Value, Marketing Knowledge, ROI) Gartner Hype Cycle Data Integration Analysis Data CollectionReporting Website Optimization Input (Time, Effort) Digital Intelligence Model ©by Ralf Haberich
  6. 6. Thesis Two. Offline and Online need to interact to gain more Success
  7. 7. CASE STUDY „Model Selection via eCommerce“
  8. 8. Is a blonde model the best choice to sell bikini online?
  9. 9. Fashion Brand re-structured photo shoots by analysing the model impact on sales and increased orders by 38% to achieve a seasonal turnover increase of $960,000.
  10. 10. Google YES because
  11. 11. Thank You. Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com

×