The document discusses domain modeling. It defines a domain model as a structural model showing the basic concepts and relationships in a domain. It describes the key components of a domain model including conceptual classes, attributes, associations, multiplicity, aggregation, composition, generalization and roles. The document provides an example domain model for a video rental shop showing customers who can buy or rent movies, and rent specific rental copies with attributes like due dates. It models members who get discounts and can reserve rentals, and includes reviews customers can provide.