This document summarizes the marketing strategies of Dolphin Browser. It was created by ex-Microsoft engineers to be intuitive for touchscreens. Dolphin uses lean marketing techniques like defining goals and metrics, executing campaigns with clear calls to action, and learning from results to improve. Some lean tactics discussed include public relations, social media, events, and partner marketing. The document outlines Dolphin's history and growth, innovations like gesture browsing, and industry recognition for its HTML5 performance.

1. Smart Phone. Clever Browsing.
Dolphin Browser
on Lean Marketing

4. What is marketing?
Definition:
• Action or business of promoting and
selling products or services.
Market
Research
Public
Rela1ons
Social
Media
SEO
&
Website
Partner
Marke1ng
Branding
Event
marke1ng
M
a
r
k
e
t
i
n
g

5. Who is Dolphin?

6. Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
(July, 2009)
Launched Dolphin Gesture
World’s first Gesture browser enables users to customize their
own gesture and shortcuts.
(May, 2010)
1,000,000
First 1M users achieved (July, 2010)
10,000,000
First 10M users achieved (Nov, 2011)Launched Dolphin Sonar
World’s first voice-enabled browser. You can now talk Dolphin.
(February, 2012)
China Telecom & KDDI
Partnership
Carriers love Dolphin
Dolphin
Milestones
50,000,000
First 50M users achieved (Aug, 2012)
Series A Funding
Partner with Sequoia and Matrix Partners
2013 80,000,000
First 80M users achieved (March, 2013)

7. Delivering
the
best
mobile
web
experience
to
the
world
Mobile First | Intuitive | Highest Performing

8. Dolphin’s Solution
Designed for
Touchscreens
Innovative and intuitive
UX design for mobile devices
Integrate Mobile
App and Cloud
Dolphin integrates all mobile
apps & services
Best HTML5 Performance &
Compatibility
§ Dolphin leads all other mobile
browsers in HTML5 benchmark tests
§ Building our developer community
and ecosystem with Dolphin Open
APIs
Consistency Across All
Screens and Devices
§ Solving the fragmentation problem
by providing cross-platform
consistency for HTML5 developers
and users
§ Targeting all leading mobile
platforms and screen types (phone,
tablet & tv) – enabling our users to
access Dolphin everywhere

9. • #1
About.com
Readers'
Choice
Awards
Best
iPhone/iPod
touch
Browser
• #1
The
40
Best
Free
iPhone
and
iPad
Apps
(PC
World)
• #2
on
Top
100
Android
Apps
(CNET)
• #2
on
10
must
have
Android
apps
you
need
(PCMAG)
• The
Best
Web
Browser
for
Android
(Lifehacker)
• 2012
Top
10
Startups
to
Watch
(Networkworld)
• Top
10
Get
Started
Apps
of
2011-­‐2012
(Applicious)
• Top
20
must-­‐have
Android
Apps
(TIME)
• Dolphin
Browser
proves
it's
ready
for
an
HTML5
future
(Gigaom)
• Dolphin
is
highest
performing
HTML5
browser
(AndroidCentral)
Dolphin in the Press

10. Lean Marketing
Action Plan &
Metrics

11. Lean Marketing Action Plan
• Know your target audience
• Set goals & metrics (e.g. # of leads)
• Execute & define call to action
• Learn & adjust

12. Lean Stories

13. Lean Public Relations

14. Lean Twitter Campaign

15. Lean Social Media

16. Lean Event

17. Lean Sticker Campaign

18. Lean Partner Marketing

19. Follow @DolphinBrowser