Dulce de Tomate aims to produce and sell a tomato jam product in the Philippines. The business will be located in Mandaluyong City due to its strategic position in the metro Manila business district. The tomato jam product will provide vitamins and minerals while appealing to Filipino tastes. It will compete against other jam producers like Fruit Garden and Profood International Corporation. The business objectives are to expand operations, improve products, and increase sales over time.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
This is an easy to understand step by step presentation of the different food carts you can choose from to begin your franchise business.
Go through the slide and spend time to read and understand the differences in each food cart concept and choose the one that fits your business goals, location and budget.
For more information, please do not hesitate to contact us anytime. Our contact details are found at the last slide of this presentation.
Thank you for the time and good luck on your business venture.
- Jordan Nicholas Pizarro
1. Mang Inasal targets teenagers aged 15-26 with average income who want affordable meals. It niches the P4.3 billion fast food market.
2. Mang Inasal is a barbecue fast food chain that offers meals from 49-99 pesos including Paborito Meals and Sulit Meals.
3. Mang Inasal promotes through TV, events, experiences and word-of-mouth. It has nationwide locations targeting teenagers seeking budget meals.
Bus 600 presentation rev 1 cherri edmond 043010guest326f7e
Caketail Music Café (CMC) is a start-up bakery and coffee shop in Palo Alto, California founded by two partners with experience in the food industry. CMC plans to offer coffee, pastries and desserts at moderate prices targeting middle to high-income local residents and Stanford students. It projects $1.04 million in sales the first year and profits of $319,000, growing annually over three years.
FreshZone is a proposed retail store that sells fruits and vegetables in Bangladesh. The report discusses branding FreshZone by outlining the brand elements including the name "FreshZone", logo featuring a turtle, tagline "100% Fruits and Vegetables, 0% anything else", slogan "Because we don't sell disease", and environmentally friendly packaging. It also examines the CBBE model and how integrated marketing communications can help build awareness for the new brand through advertising, sales promotions, publicity, and other tools. The challenges of the current produce market in Bangladesh are highlighted as an opportunity for FreshZone to provide customers with fresh, authentic products free of chemicals like formalin.
This document provides a business plan for a new company that will produce and sell mushroom chips. The company aims to be the number one chips company in Bangladesh by providing a healthy snack product. Key aspects of the plan include introducing mushroom chips, which provide nutrition and taste, targeting children, teenagers, and young people. The marketing plan discusses market segmentation, trends, needs and a distribution system to retailers. The objective is to position the mushroom chips product as a tasty, nutritious snack to capture the target audience.
This document is a report from a group of business students on their charity drive to raise funds for a leukemia patient named Chin Kim Shun. It details their objectives of raising funds and gaining experience running a business. It discusses their target market of students, lecturers, and office workers on campus. It also analyzes their main competitors and describes the products and pricing of food and drinks sold. Promotional strategies included spreading messages on social media and offering combo deals. The group sought a main sponsor through the family connection of one member. The report provides an overview of the charity drive business planning and operations.
A presentation of different foodcart concepts. Choose one that best fits your interest and choosen location, and we will help you get started. You will be up and running your business in no time at all.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
This is an easy to understand step by step presentation of the different food carts you can choose from to begin your franchise business.
Go through the slide and spend time to read and understand the differences in each food cart concept and choose the one that fits your business goals, location and budget.
For more information, please do not hesitate to contact us anytime. Our contact details are found at the last slide of this presentation.
Thank you for the time and good luck on your business venture.
- Jordan Nicholas Pizarro
1. Mang Inasal targets teenagers aged 15-26 with average income who want affordable meals. It niches the P4.3 billion fast food market.
2. Mang Inasal is a barbecue fast food chain that offers meals from 49-99 pesos including Paborito Meals and Sulit Meals.
3. Mang Inasal promotes through TV, events, experiences and word-of-mouth. It has nationwide locations targeting teenagers seeking budget meals.
Bus 600 presentation rev 1 cherri edmond 043010guest326f7e
Caketail Music Café (CMC) is a start-up bakery and coffee shop in Palo Alto, California founded by two partners with experience in the food industry. CMC plans to offer coffee, pastries and desserts at moderate prices targeting middle to high-income local residents and Stanford students. It projects $1.04 million in sales the first year and profits of $319,000, growing annually over three years.
FreshZone is a proposed retail store that sells fruits and vegetables in Bangladesh. The report discusses branding FreshZone by outlining the brand elements including the name "FreshZone", logo featuring a turtle, tagline "100% Fruits and Vegetables, 0% anything else", slogan "Because we don't sell disease", and environmentally friendly packaging. It also examines the CBBE model and how integrated marketing communications can help build awareness for the new brand through advertising, sales promotions, publicity, and other tools. The challenges of the current produce market in Bangladesh are highlighted as an opportunity for FreshZone to provide customers with fresh, authentic products free of chemicals like formalin.
This document provides a business plan for a new company that will produce and sell mushroom chips. The company aims to be the number one chips company in Bangladesh by providing a healthy snack product. Key aspects of the plan include introducing mushroom chips, which provide nutrition and taste, targeting children, teenagers, and young people. The marketing plan discusses market segmentation, trends, needs and a distribution system to retailers. The objective is to position the mushroom chips product as a tasty, nutritious snack to capture the target audience.
This document is a report from a group of business students on their charity drive to raise funds for a leukemia patient named Chin Kim Shun. It details their objectives of raising funds and gaining experience running a business. It discusses their target market of students, lecturers, and office workers on campus. It also analyzes their main competitors and describes the products and pricing of food and drinks sold. Promotional strategies included spreading messages on social media and offering combo deals. The group sought a main sponsor through the family connection of one member. The report provides an overview of the charity drive business planning and operations.
A presentation of different foodcart concepts. Choose one that best fits your interest and choosen location, and we will help you get started. You will be up and running your business in no time at all.
Tri State Area Foods and Giant/Martin's food MarketMatt Dunnington
Tri-State Area Foods is a newly founded grocery store in Western Maryland that aims to provide high quality products and excellent customer service. It conducts research on Giant/Martins, a large regional grocery chain, in order to learn best practices and sell similar name brand products. A SWOT analysis identifies Tri-State's strengths in values and quality but also weaknesses as a new small business. The document outlines the history of both companies and how partnering with Giant/Martins could help Tri-State succeed in the competitive grocery industry.
This document provides information on the marketing communication plan for Sparta Isotonic Drink produced by FEMS Sdn Bhd. FEMS has been operating since 2008 as an isotonic drink manufacturer in Malaysia. The document outlines the background of the company and product, including the logo, tagline, and objectives. It then discusses the competition and various tools that will be used in the marketing communication plan, including television, magazine, and newspaper advertisements, internet advertising, outdoor advertising, promotions, packaging, and green marketing strategies. The overall goal is to promote Sparta as an innovative and environmentally-friendly isotonic drink to become a leader in the Southeast Asian market.
The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.
This document summarizes a group project run by 5 students to raise funds for a local charity through a fruit stall on campus. It discusses the objectives, products sold, pricing, competition, strategies, and sponsors. The group's stall sold fresh fruits, grapes with toppings, and drinks. Pricing aimed to earn a 200-400% profit margin. Their main competitors sold ice cream and pasta. Strategies included promoting products outside the stall and targeting different customer groups. Sponsors provided cash donations which the group exchanged for fruit products to compensate for their support. The group met their objective of raising over $2500 for the Ebenezer Home charity.
The document presents a feasibility study for a proposed bakery called the Healthylicious and Beautiful Bakeshop. The bakery aims to provide high quality bread and pastry products locally and internationally. Its mission is to become a leading bakeshop through employment opportunities and developing skills to produce traditional bread accepted by Filipinos and foreign clients. The bakery will be located in Malate, Manila for its large population and accessibility. It will promote through free samples, flyers, TV ads, and websites. The bakery will offer a variety of healthy breads and pastries at competitive prices.
Tri-State Area Foods is a newly founded grocery store in Western Maryland that aims to provide high quality products and excellent customer service. They wish to partner with Giant/Martin's, one of the largest grocery chains on the East Coast, by distributing popular Giant brands and purchasing products from them at an agreed price. By emulating Giant/Martin's model, Tri-State hopes to establish themselves as one of the best grocery retailers in the region.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
The document summarizes the financial report of Warung Ah Beng, a student group charity project. They operated a food stall on campus to raise funds for Kiwanis, an organization helping children with disabilities. The group analyzed their target market of students and staff, competitors, priced and promoted 5 food products. They obtained corporate and personal donations totaling $1,924. Overall, they exceeded their $2,500 fundraising goal, generating $2,502 in net profit to donate. The only issue was initially overpricing coconut juice, which they later corrected.
The document describes plans to open a new bakery called Amprithayna's Bakeshop in Intramuros, Manila. The bakery aims to provide healthy and delicious baked goods at competitive prices to local residents and tourists. It will offer items like bread, pastries, and cakes. The owners have outlined visions, missions, and goals for the new business, which include establishing a good reputation, providing jobs, and earning a profit while promoting Filipino products.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and managed to earn a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and results at the end of the event.
The document provides details about McEvoy and Associates, an advertising agency, and their potential work with Totino's Pizza Rolls. It includes an agenda outlining various marketing strategies and tactics. Specifically, it discusses the agency's capabilities, a situation assessment of Totino's including market share and competitors, target markets, creative concepts, proposed media plans involving TV, print, digital and other channels, and public relations and sponsorship opportunities including supporting Feeding America. The goal is to reenergize the Totino's brand among busy families through an integrated marketing campaign.
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Mang Inasal targets teenagers aged 15-26 who want affordable meals to fill their stomach. It fills a niche in the fast food market of P6 billion by offering barbecue meals from P49-99 with unlimited rice and soup. Mang Inasal promotes through TV, events, and experiences, and has locations nationwide to target teenagers who can choose affordable meals at McDonald's, Jollibee, or Mang Inasal.
This certificate acknowledges that Muhammad Noor successfully completed a Code of Conduct certification from the Global Training Organisation on June 25th, 2015.
Joshua L. Williams attended a 24-hour course on RETRIEVAL that provided training in the safety aspects, technical considerations, and regulatory requirements for safely retrieving sealed radioactive sources used in isotope radiography systems. The course certification was issued by Michael Fuller, Director of Regulatory Affairs/Quality Assurance at QSA GLOBAL.
Este documento resume la evolución histórica de los sistemas de comunicación desde el siglo XIX hasta la actualidad. Comenzó con sistemas ópticos y acústicos con bajas tasas de transferencia de datos. En 1838, Samuel Morse inventó el telégrafo permitiendo tasas de hasta 10 bps. En el siglo XX, la voz se digitalizó para compartir los medios de transmisión y brindar nuevos servicios. Actualmente, la tecnología ADSL permite voz, datos y video en un mismo enlace, logrando velocidades superi
Sharon E. Brown has an event planning portfolio that includes trade shows such as AIS, Interop Las Vegas, IBM Edge, Multicore Expo, ONS, Open Compute Summit, VMworld, TechEd, and ISC. The portfolio includes floor plans and layouts for many of these trade shows displaying placement of sponsor booths, demo stages, food areas, and more.
Tri State Area Foods and Giant/Martin's food MarketMatt Dunnington
Tri-State Area Foods is a newly founded grocery store in Western Maryland that aims to provide high quality products and excellent customer service. It conducts research on Giant/Martins, a large regional grocery chain, in order to learn best practices and sell similar name brand products. A SWOT analysis identifies Tri-State's strengths in values and quality but also weaknesses as a new small business. The document outlines the history of both companies and how partnering with Giant/Martins could help Tri-State succeed in the competitive grocery industry.
This document provides information on the marketing communication plan for Sparta Isotonic Drink produced by FEMS Sdn Bhd. FEMS has been operating since 2008 as an isotonic drink manufacturer in Malaysia. The document outlines the background of the company and product, including the logo, tagline, and objectives. It then discusses the competition and various tools that will be used in the marketing communication plan, including television, magazine, and newspaper advertisements, internet advertising, outdoor advertising, promotions, packaging, and green marketing strategies. The overall goal is to promote Sparta as an innovative and environmentally-friendly isotonic drink to become a leader in the Southeast Asian market.
The group held a charity drive to raise funds for Children's Wish Society of Malaysia by selling fresh fruits, fruit juices, doughnuts, and other snacks over the course of a week. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were distributed to their booth on campus through daily trips to markets and stores. Profits from food and drink sales as well as sponsorships were donated entirely to the charity. An evaluation found that fresh fruits provided the highest profits and the group learned they could have sold more by starting earlier in the day.
This document summarizes a group project run by 5 students to raise funds for a local charity through a fruit stall on campus. It discusses the objectives, products sold, pricing, competition, strategies, and sponsors. The group's stall sold fresh fruits, grapes with toppings, and drinks. Pricing aimed to earn a 200-400% profit margin. Their main competitors sold ice cream and pasta. Strategies included promoting products outside the stall and targeting different customer groups. Sponsors provided cash donations which the group exchanged for fruit products to compensate for their support. The group met their objective of raising over $2500 for the Ebenezer Home charity.
The document presents a feasibility study for a proposed bakery called the Healthylicious and Beautiful Bakeshop. The bakery aims to provide high quality bread and pastry products locally and internationally. Its mission is to become a leading bakeshop through employment opportunities and developing skills to produce traditional bread accepted by Filipinos and foreign clients. The bakery will be located in Malate, Manila for its large population and accessibility. It will promote through free samples, flyers, TV ads, and websites. The bakery will offer a variety of healthy breads and pastries at competitive prices.
Tri-State Area Foods is a newly founded grocery store in Western Maryland that aims to provide high quality products and excellent customer service. They wish to partner with Giant/Martin's, one of the largest grocery chains on the East Coast, by distributing popular Giant brands and purchasing products from them at an agreed price. By emulating Giant/Martin's model, Tri-State hopes to establish themselves as one of the best grocery retailers in the region.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
The document summarizes the financial report of Warung Ah Beng, a student group charity project. They operated a food stall on campus to raise funds for Kiwanis, an organization helping children with disabilities. The group analyzed their target market of students and staff, competitors, priced and promoted 5 food products. They obtained corporate and personal donations totaling $1,924. Overall, they exceeded their $2,500 fundraising goal, generating $2,502 in net profit to donate. The only issue was initially overpricing coconut juice, which they later corrected.
The document describes plans to open a new bakery called Amprithayna's Bakeshop in Intramuros, Manila. The bakery aims to provide healthy and delicious baked goods at competitive prices to local residents and tourists. It will offer items like bread, pastries, and cakes. The owners have outlined visions, missions, and goals for the new business, which include establishing a good reputation, providing jobs, and earning a profit while promoting Filipino products.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and managed to earn a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and results at the end of the event.
The document provides details about McEvoy and Associates, an advertising agency, and their potential work with Totino's Pizza Rolls. It includes an agenda outlining various marketing strategies and tactics. Specifically, it discusses the agency's capabilities, a situation assessment of Totino's including market share and competitors, target markets, creative concepts, proposed media plans involving TV, print, digital and other channels, and public relations and sponsorship opportunities including supporting Feeding America. The goal is to reenergize the Totino's brand among busy families through an integrated marketing campaign.
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Mang Inasal targets teenagers aged 15-26 who want affordable meals to fill their stomach. It fills a niche in the fast food market of P6 billion by offering barbecue meals from P49-99 with unlimited rice and soup. Mang Inasal promotes through TV, events, and experiences, and has locations nationwide to target teenagers who can choose affordable meals at McDonald's, Jollibee, or Mang Inasal.
This certificate acknowledges that Muhammad Noor successfully completed a Code of Conduct certification from the Global Training Organisation on June 25th, 2015.
Joshua L. Williams attended a 24-hour course on RETRIEVAL that provided training in the safety aspects, technical considerations, and regulatory requirements for safely retrieving sealed radioactive sources used in isotope radiography systems. The course certification was issued by Michael Fuller, Director of Regulatory Affairs/Quality Assurance at QSA GLOBAL.
Este documento resume la evolución histórica de los sistemas de comunicación desde el siglo XIX hasta la actualidad. Comenzó con sistemas ópticos y acústicos con bajas tasas de transferencia de datos. En 1838, Samuel Morse inventó el telégrafo permitiendo tasas de hasta 10 bps. En el siglo XX, la voz se digitalizó para compartir los medios de transmisión y brindar nuevos servicios. Actualmente, la tecnología ADSL permite voz, datos y video en un mismo enlace, logrando velocidades superi
Sharon E. Brown has an event planning portfolio that includes trade shows such as AIS, Interop Las Vegas, IBM Edge, Multicore Expo, ONS, Open Compute Summit, VMworld, TechEd, and ISC. The portfolio includes floor plans and layouts for many of these trade shows displaying placement of sponsor booths, demo stages, food areas, and more.
Este documento presenta un anteproyecto de tesis para diseñar un sistema de comunicación de datos utilizando la tecnología ADSL para dar conectividad a sectores rurales de una parroquia en Ecuador. El sistema permitiría transmitir voz, datos y video a velocidades superiores a 20 Mbps. El proyecto justifica la necesidad de mejorar la conectividad en zonas rurales y tiene como objetivos diseñar la red ADSL e implementarla para brindar servicios de telecomunicaciones a la comunidad.
Dokumen tersebut membahas tentang asuransi konvensional dan syariah dari segi definisi, sejarah, prinsip, ketentuan hukum, dan unsur-unsur pelaksanaannya. Asuransi ditinjau sebagai metode mengurangi risiko dengan memindahkan dan menggabungkan ketidakpastian, serta memiliki perbedaan pada akad, investasi, dan pembagian keuntungan antara sistem konvensional dan syariah.
Parle Agro introduced Frooti mango juice in 1985. It was the first tetra pack juice in India and became very popular. However, Frooti's market share declined due to poor distribution, lack of product variety, unattractive packaging, and increased competition. The presentation recommends repositioning Frooti by introducing new flavors, emphasizing its health benefits, and improving promotion through discounts, advertising, and social media. It suggests segmenting customers by geography, demographics, and lifestyle to target both primary and secondary markets.
The document is a report on a charity drive event organized by a group of students to raise funds for the SPCA Selangor animal welfare organization. The group sold fruit products like salads, juices and fresh fruits and earned a total net profit of RM1674, including around RM650 in donations. They faced challenges with limited customers due to semester breaks but overcame this by promoting their products outside campus. The group evaluated their performance and learned about practical business management skills through this project experience.
PURITY is launching a new coconut water product in the urban market. Coconut water meets consumers' demands for natural, additive-free beverages. PURITY's target markets are health conscious individuals (32%), sick people (43%), tourists (3%), and the general public (22%). Marketing will emphasize the product's quality, price, and taste. The objectives are to increase market share and sales while achieving profitability within 15 months. The marketing mix includes competitive pricing, nationwide distribution, television and print advertising, and good customer service. Research shows the product has potential for success due to its innovation and ability to meet consumer needs.
The group's final project for their Introduction to Business course was to run a charity drive event to raise funds for PAWS Animal Welfare Society by selling homemade fruit products. They sold fruit jellies and fresh fruit juices from December 1st-4th on campus. Their main competitors were a campus fruit juice stall and another group selling ice cream. Through promotional strategies on social media and pricing promotions on the last few days, they were able to raise over RM1,350 for the charity.
The group's final project for their Introduction to Business course was a charity drive event to raise funds for PAWS Animal Welfare Society. They sold homemade fruit jellies and juices. To prepare, the group collected RM1,350 in sponsorships. During the event, they sold products and promoted their cause on social media and posters. Through their efforts, they gained experience running a business and raised awareness for their charity.
Oranges are one of the most popular fruits around the world. While they are delightful as a snack or as a recipe ingredient, for many Ghanaians, it is their juice that is most associated with good health, having a reputation for being an integral part of a healthy breakfast.Oranges are round citrus fruits with finely-textured skins that are, of course, orange in color just like their pulpy flesh
Malaysia Milk Sendirian Berhad was incorporated in 1969 to distribute products manufactured by Malaysia Dairy Industries Pte Ltd, and began manufacturing operations in 1977. It has since expanded its product range to include Vitagen, Marigold HL Milk, Marigold Milk, Marigold Peel Fresh Juice, Marigold Cup Yogurt, and others. The company's vision is to be a global leader in providing nature's ingredients for food and nutrition, while its mission is to enrich customers' daily experiences through the life-nourishing qualities of fruits and vegetables.
This document outlines a charity drive organized by a group of 4 students to raise funds for Children's Wish Society of Malaysia. The group sold fresh fruits, fruit juices, doughnuts, and other snacks over a week on their university campus. They raised a total of RM3070, exceeding their goal of RM2500. The group's products were competitively priced and they promoted through social media, posters, and face-to-face conversations to explain the charity initiative. Two group members also sponsored products to help increase profits for the charity.
The group would export fruit pulp to the US market because the US imports the highest percentage of fruit pulp and has a growing Latin population with similar food preferences. Fruit pulp is a nutritious supplement that contains vitamins and minerals and can be consumed anytime. Exporting fruit pulp would be successful because it is an innovative product that meets consumer needs and prioritizes customer satisfaction. It would also contribute to Colombia's economy by spreading awareness of their culture through a business that fulfills customers' needs.
This Peruvian company produces and sells natural juices made from fruits like aguaymanto, granadilla, camu-camu, and orange. Their mission is to provide excellent service and a natural product with health benefits. They analyze their strengths like fruit knowledge, direct sales, and low costs, as well as weaknesses like limited administration knowledge. Their market research found many people know the fruits and their benefits and like the juice flavors. They plan to introduce new "cremolada" products made from the same fruits to attract more customers.
The FreshFruit Company Story Presentation (1).pptxchinmoy11221
Fruitful Fields is a fresh fruit company that was founded in 2005 by local farmers. They source high-quality, fresh fruit from local and sustainable farms. Their product line includes apples, bananas, berries, and other fruits. They have expanded over the years to include organic, fair-trade, and value-added fruit products. Their future plans include expanding operations globally and increasing exotic fruit offerings while improving packaging solutions to enhance freshness.
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
The document provides details about a business plan for a siomai business called Mr. Siomai. It includes an executive summary, product description, costs, capital share structure, marketing plan, production plan, financial plan and sustainability discussion. The business aims to provide affordable and nutritious siomai products to students. It projects sales of P9,000 in the first year, growing to P17,250 in the second year and P50,000 in the third year as it expands its product offerings and target markets.
This document provides information about Frugua, a newly introduced flavored water brand in Pakistan. It includes the mission statement, ingredients, flavors offered, and details about the product's benefits such as being energizing and helping to maintain a proper diet. It also discusses Frugua's target market of health conscious consumers aged 10-45, and analyzes the market size, competitors, strengths, weaknesses and opportunities. The marketing mix of product, price, place, and promotion strategies are outlined.
The document discusses Subway's marketing strategies and business model. It notes that Subway has been ranked the number one franchise opportunity for the last 20 years. Some of Subway's key strengths are its brand awareness worldwide, high quality fresh ingredients, efficient ordering process, and adaptable store locations. Subway uses the advertising slogan "Eat Fresh" and colors like dark green and yellow in its logo to represent freshness, health, and purity. The company focuses on younger demographic groups interested in nutrition. Subway franchises its business model and does not operate restaurants directly, instead contracting with local franchisees and development agents.
Fruit concentrate is high in sugars. It undergoes a process to reduce the water content of fruit which increases the sugar content. While fruit contains natural sugars, fruit concentrate contains significantly more sugars due to the concentration process. Manufactured fruit juices containing high amounts of fruit concentrate provide a large dose of sugar without the fiber found in whole fruit. Homemade fruit juice or whole fruit are healthier options as they contain more natural nutrients and less concentrated sugars compared to fruit juice made from concentrate.
1. CHAPTER 1
SUMMARY OF THE PROJECT
NAME OF THE ENTERPRISE
Dulce de Tomate. In choosing Business name, we have considered some
factors. The attractiveness of the product, does it appeal to the public? Would they
remember it upon hearing or seeing it once? Another factor of our business name it
should be informative. Informative in a way that people can already conclude what is our
product all about only upon knowing its name.
Dulce de Tomate is made with fresh ingredients product of tomato which
improve life, people, offering quality, healthy and affordable product. We came up this
name of business Dulce de Tomate from Spanish word which means sweet dessert.
Dulce de Tomate is the go-to dessert for any and all Filipino parties,
particularly during the holiday season. Richer, sweet and much simpler to make than
other jam, you will dazzle your friends when you present this traditional dessert. Tomato
is our primary main ingredients because they have a lot of benefits that our body can get.
Tomato contains more vitamins and larger quantities of those vitamins. Each tomato
contains seven vitamins: B6, foliate, a B vitamin, B-12, A, D, E and K. Of those,
vitamins A, D, E and K are found only in tomato and not in egg whites. In fact, egg yolks
are one of only a handful of foods in which vitamin D is naturally found. Every business
2. needs to be able to reach its customers; tomato is sweet jam made with tomato and often
served with a caramel sauce. Similar to the crème caramel of France and originating in
Spain, tomato is popular in many Hispanic cultures. While served as a dessert and
containing a fairly high sugar and fat content, when made from a recipe, can also contain
certain vitamins and minerals. Our business is all about manufacturing and selling
Tomato jam, not the typically Tomato but the sweetened one. We have come up with this
business to present a new product in the market, something that people would love
especially Filipinos since we naturally have a sweet tooth and yet healthy. Health is
wealth that’s why we choose this product to be a good partner of our health.
3. LOGO
Figure 1.1
The Dulce de Tomatoes logo represent the “love apple” because these
fruit was deemed an aphrodisiac that means it is a substance that when consumed or
increases sexual desire because of its numerous seed.
And our logo also composes of three important symbols, the tomato, and the
leaves and last is the jam.
The tomato is often compared to tomatillos, it is a small tomato that are
cooked and used for sauces. The tomato is the edible often red fruit/berry of the
nightshade Solanum Lycopersicum commonly known as a tomato plant. Tomato also
consumed in diverse ways, including raw materials as an ingredient to many dishes,
salads and drinks. The word tomato comes from Spanish tomate, which in turn comes
from Nahuatl word tomatotl. Tomato peels contribute a high concentration of the
4. carotenoids found in tomatoes. The amount of carotenoids absorbed by human intestinal
cells was much greater with tomato paste enriched with tomato peels compared to tomato
paste without peels, because tomato skin also holds most of the flavonols (another family
of photochemical that includes quartering and kaempferol) as well. So to maximize the
health properties of tomatoes, we did tomato jam because nothing here is wasted in
tomatoes rather all tomato are used and it’s useful besides cooking, tomato can be used in
a number of ways to enhance your beauty. It is considered to be the panacea of skin. It is
believed that consuming tomato and tomato products will give you a healthy
and beautiful skin. The tomato has been referred to as a "functional food," because of
low-calorie and because of that it provides basic nutrition to our body because it is
commonly eaten as a vegetable.
The meaning of the jam is preparing for preservatives food refers to a
product made of whole vegetables cut into pieces or crushed then heated with water and
sugar to activate its pectin before being put into containers. The finished jam was too
sweet and entirely without texture. It needs the skin and seeds. Our tomato jam products
are the second highest vegetable dietary contributor of potassium, which helps regulate
blood pressure because eating a single serving of tomatoes increases the lycopene level in
the bloodstream. When tomatoes are cooked, their lycopene content becomes more
available to the body.
5. Location
Figure 1.2
The location of our business will be at #704 Barangka Drive Boni Avenue,
Mandaluyong City Metro Manila. It is a strategic area because it lies in the heart of
business district of the city. Mandaluyong is also known as Tiger City of Metro Manila
because of its vibrant business and economic activity. Moreover, it also serves as
shopping capital of the Philippines. Although we are not exactly located in areas where
shopping malls are located, we are still in the center where economic activity takes place.
Just across our location is the public market. We are also just a stone throw to different
commercial establishments such as fast food restaurants, convenience store, supermarket
and many private offices that operates along the area and because of certain advantages
seen in this area. It is very accessible to the target markets which are the residents of the
area. The cost for renting the commercial space is P3000.00 a mont
6. Descriptive definition of the project
Since our product is tomato jam which does not exist in the market yet and
because we are not into direct competition as well, I believe we could achieve a greater
percentage of our target market because of our product’s uniqueness. Everyone could be
part of our target market. Someone who is just interested and probably would try our
product could be our target market. A passerby could also be one. It’s just a matter of how
you impress them in the first place. But most importantly of course is how you would
satisfy and keep them to patronize your product.
“Tomato Jam” joins in most resilient and stable industries, as the
proponents observed and based on the survey, the number of the establishments engaged in
this industry are rapidly increased. Since a Tomato jam business is one of the stable kind of
businesses the proponents did not think twice to put it up and the some other point
everyone cannot live without jam on their bread because everyone knows that jam is one of
the second basic needs and that is the idea behind this business.
7. Project Long-Range Objectives
To expand the enterprise
Improve the working conditions
Add more kinds of tomato jam
To become one of the most competent tomato jam commercial industry
To continuous increase the sales
Improve service and our product
To offer a better quality product and service to the customers
Project Timetable and Status
Nowadays, the economic status is continuously fluctuating. Customers,
especially those who come from the lower class, buy only their basic needs. Food is one
of the basic needs of every individual that is why we chose to sell jam because it is the
primary food that mostly prepared on the table of every family.
We can start tomato jam dealership by registering with the Securities
and Exchange Commission, we must also secure a license in the government agency that
make sure that our business equipment and storage area for the jam and price tags
indicating the variety of jam we are going to sell.
8. Being one of the retailers of tomato jam we directly transact to the
supplier so that we can have discount for the product
Table 1.1
GANTT CHART
2015 2016
Month MAY JUNE JULY AUG SEPT OCT NOV DEC JAN
Searching for
location and
gathering
information about
the location
Preparation of
documents and
improving of store.
Canvassing of store
supplies and
equipment’s.
Purchasing of store
materials.
Promotion and start
of operation.
9. Nature of the Industry
There is a business that would never fade away; it would probably
nothing else but the food industry. People not only take foods to satisfy hunger but also
sometimes considered as their weakness. Distinction of tastes and preferences determines
food choice of every individual.
The Filipinos changing lifestyles and eating habits have greatly contributed
to the popularity of jam products as staple foods in most houses. The Tomato Jam strives
to deliver the best fresh dessert possible, all delivery addresses are called in advance and
a delivery time will be scheduled. The jam industry led the category of Unilever Foods
Philippines (CMC) was the leading player in 2014 with a value share of 22%. The lead of
Unilever stemmed from its dominance in nut and seed based spreads in which its Lady’s
Choice brand accounted for 42% value share in 2013 and 2014. The continuous growth in
jam industry inspires some entrepreneurs to enter the business. One of the competitors of
our product is Fruit garden is a luxury jam brand proudly from the Philippine islands. It is
the only local artisal jam maker that uses the French way – prepared in small batches
using copper cauldrons and using 100% natural products with no additives or
preservatives. The fruit garden mission is to offer consumers 100% natural high quality
food products. They are committed to develop healthy and luxury food products
maximizing the use of local resources, and using our French heritage. Based in the
Philippines they rely on selected local resources to provide world class products to the
local market and to their export clients. They have developed several jam collections,
chocolate line (for the festive seasons), and are as well offering 100% extra Philippine
honey from the province of Abra. Their products can mostly be found in 5 star hotels
10. outlets and in selected deli .Second, Profood International Corporation. It is the largest
Philippines based dried fruit producer and the standard bearer of world class processed
fruit products from the Philippine islands. Profood International Corporation continues to
maintain market leadership driven by the passion for quality and professionalism that its
global customers have come to rely on. Third, Good shepherd convent in the Mines View
Barangay. Its main entrance is along Gibraltar Road andit is within walking distance from
the souvenir shops at mines View Park. The store is popularly known for the different
products made by the Good Sheperd nuns and visitors coming up to the city who are
familiar with items sold in the store always make it a point buy something to take back
home. Among the most sought items are fruit preserves, strawberry and ube jams, peanut
brittle and coco jam. Good Sheperd has broadened their product line and also offer guava
and mango jams, cashew brittle, cashew nuts, peanuts, Guyabano and Sampaloc candies,
pickles and pickle relishes, orange marmalade, strawberry juice, etc. The place is simply
appointed but so efficiently set-up.