The group would export fruit pulp to the US market because the US imports the highest percentage of fruit pulp and has a growing Latin population with similar food preferences. Fruit pulp is a nutritious supplement that contains vitamins and minerals and can be consumed anytime. Exporting fruit pulp would be successful because it is an innovative product that meets consumer needs and prioritizes customer satisfaction. It would also contribute to Colombia's economy by spreading awareness of their culture through a business that fulfills customers' needs.