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How to begin to
build stuff.
Dolapo Amusat
@ IEEE-UISB SPAC, 2018
Introduction
Understanding
problems
Needs vs. wants
Attempt to solve problems from the basics
(needs)
Understanding/Meas
uring value
What are you bringing to the table?
People define what’s valuable
Picking the problems
you want to solve
The Hedgehog Concept (The three spheres)
What are you
passionate
about?
What
drives your
economic
engine?
What can
you be the
best in the
world at?
Stay Lean
Start with an MVP
The Tech ‘Delusion’ + Low internet penetration
Beneath every Tech solution is a human
need/problem
Organic vs. paid
Face Reality
Teamwork makes the dream work
The Stockdale Paradox
Retain faith that you
will prevail in the
end, regardless of the
difficulties
Confront the most brutal
fact of your current
reality, whatever they
may be
Track Progress
Data doesn’t lie
Vanity vs. actionable metrics
Pivot/Iterate
Pivot: change in strategy (zoom-in, zoom-out,
consumer segment, consumer need etc.)
Iteration: changes/improvement in products
The ‘pivot or persevere’ dilemma
Network
Join/start communities
Don’t be too shy to reach out to absolutely
anyone!
Emotional intelligence (explore psychology)
Read voraciously (depth & breadth).
Good Reads
Zero to One by Peter Thiel
Good to Great by Jim Collins
The Lean Startup by Eric Ries
Rework by Jason Fried
Hooked by Nir Eyal, Ryan Hoover
Go on and build!
Never forget: your most important
startup is yourself.

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