The document discusses how smart creatives can effectively address challenges in a digital world by experimenting with design, business models, and technology. It emphasizes the need for a blend of technical understanding, business acumen, empathy, and creativity to develop innovative solutions. The author encourages a mindset of prototyping, testing, and refining ideas while taking risks and reflecting on personal development.

1. GET READY FOR THE
WORK YOU WILL LOVE:
how smart creatives experiment with design, business
models and technology to solve challenges in a digital world.
Image source: internettips
O. Joseph Fakayode

2. Today…
150,000,000
new businesses per year
137,000
businesses everyday
Image source: GEM

3. Technology trends that changes everything
Internet Cloud Mobile

4. Image source: telitek
Marketplaces

5. Irofit
Mobile payments Image source: irofit

6. Image source: techcrunch
Digital health

7. How about business model innovation?

8. Apple’s launch of iTunes changed the way we consume music
Hardware Software
+

9. Image source: mashable
A small startup from
Sweden is beating
Apple in its game
Subscriptions

10. Better customer understanding
Access to
customers + Big
data

11. Image source: telitek
Insight into what works and what “sucks”

12. Enabling us build quicker and better products and services.
This is not only in startups, but also in big corporations

13. Today, organizations are in need of people who can do this well

14. Not just brilliant business slides

15. But…
• Understanding of technology,
• Business expertise
• Observation with empathy
• Creativity, design & learning skills to prototype, test & refine ideas

16. The smart creatives

17. OBSERVE AND UNDERSTAND
Who are you solving the problem for?
Use stories I Challenge assumptions

18. BRAINSTORM IDEASTO SOLVETHE PROBLEM
Defer
judgment
Build on ideas
Encourage
wild ideas
Go for
quantity

19. PROTOTYPETHE SOLUTION
Build to think I Create experiences

20. TEST AND ITERATETO IMPROVE
Test prototype with users I Fail early and often

21. So let’s get on the path…

22. Problem
When you purchase tickets online, prices are usually
cheaper than when you buy in the train or on the bus.
However, customers don’t know. Solve this problem!

23. –Larry Page
“Almost everyone who has had an idea that’s somewhat
revolutionary or wildly successful was first told they were insane.”

24. Apply these principles to job finding, inside big organisations,
other areas of life. DARE TO OOCH

25. TIPS
• Invest in your personal development
• Keynote, PPT, Invision, Indesign, Photoshop, simple HTML, CSS
• Take a leap before you jump

26. –MarkTwain
Whenever you find yourself on the side of the majority, it is time
to pause and reflect.