This document discusses research on companies that have a strong sense of purpose and how it relates to their performance and employee satisfaction. Some key findings include: - Companies with a strong sense of purpose generally perform better financially and have higher employee and customer satisfaction rates. - However, most executives and employees feel companies don't do enough to create purposeful impact. - Certain countries and individuals score highly on measures of kindness and giving. Practicing kindness can also have health benefits. - Some companies, especially in technology and consumer sectors, score well on measures of their positive impact and "doing good", showing it is possible. Certain champions within companies also seem to lead in these areas.