This document provides a guide to measuring company culture. It discusses that company culture is intangible but impactful on performance. Measuring culture is necessary to track and improve it. There are several methods to measure culture, including employee surveys, third-party tools, focus groups, and exit surveys. Measuring culture provides insights to improve employee engagement, retention, diversity and inclusion. It allows a company to build and manage a strong culture that can increase productivity, sales and market presence.

1. “A Quick Simple Guide”
How to measure Company Culture.
Section 2
Prepared by: Mohamed Salah El Din
Presented to: Dr. Yasmin Maher

2. Content
Why Should You Measure Company Culture?
01
Company Culture Metrics
02
Measuring Company Culture: The Methods
03
Best practices for measuring your company culture
04
Cultural Misalignment
05

3. Company culture, or organizational culture, is intangible yet very impactful on organizational performance.
Culture refers to the consistent organizational behaviors (norms) of employees and leaders. Organizational
culture often mirrors the organization’s core values but is a direct reflection of the organization’s leadership.
Some of those intangible behaviors are how are decisions made – top-down or bottom-up; employees’
confidence (or not) expressing their opinions; or a collaborative or competitive environment. These examples
make it difficult but also necessary to measure, track, and improve organizational culture.
Creating a lasting company culture is extremely important because the culture is:
“the reason employees love or hate their jobs, or customers can feel valued or ignored”.
Like reputation, it takes years to build a good culture, but only a few missteps to mess it all up.
Therefore, culture needs to be measured to be managed. But how do you measure company culture?
Introduction

4. Data gives you insight into what to improve.
You’ve often heard ‘what gets measured gets managed.
It’s true! If you don’t know what your culture is like or what type of culture you desire, then any culture can
evolve – positive or negative. But culture is not something you want to leave to chance.
Building and managing a strong organizational culture that helps the company achieve its business goals.
A healthy, strong culture can lead to higher productivity, sales, and a competitive market presence.
• According to Raine Digital “
o Happy employees are 12% more productive, and
o Highly engaged workplaces see a 10% increase in customer ratings with a 20% increase in sales.
o Companies with more engaged workers grew revenue 2.5 times as much as companies with less involved
workers over a period of seven years.
o 90% of employees within a winning company culture are confident in their company’s leadership team.
Why should you measure company culture?

5. Improving employee engagement and retention.
Once you are aware of the culture you are trying to build, you are better able to attract and retain the top
talent.
Diversity, Equity, Inclusion, and Belonging (DEIB).
Developing DEIB culture also requires some measurement.
The results will provide greater clarity on your overall organizational culture and provide you with insight into
what you need to work on to foster an inclusive environment at work.
Why should you measure company culture?

6. Data gives you insight into what to improve.
You’ve often heard ‘what gets measured gets managed.
It’s true! If you don’t know what your culture is like or what type of culture you desire, then any culture can
evolve – positive or negative. But culture is not something you want to leave to chance.
Building and managing a strong organizational culture that helps the company achieve its business goals.
A healthy, strong culture can lead to higher productivity, sales, and a competitive market presence.
• According to Raine Digital “
o Happy employees are 12% more productive.
o Highly engaged workplaces see a 10% increase in customer ratings with a 20% increase in sales.
o Companies with more engaged workers grew revenue 2.5 times as much as companies with less involved
workers over a period of seven years.
o 90% of employees within a winning company culture are confident in their company’s leadership team.
Company culture metrics

7. There are several methods of measuring company culture. You can use one or a combination of these
methods to understand the state of your company culture
Examples:
• Employee surveys (Management / Sense of accomplishment
/ Workload / Reward & Recognition / Freedom of opinion
/ Opportunity for growth)
• Third-party culture measurement tools.
• Focus groups.
• Exit surveys.
• Organizational Culture Assessment Instrument (OCAI).
• Business Needs Scorecard (BNS).
• Behavioral Observation Scale.
Measuring Company Culture: The Methods

8. Practices Like:
• Make your measurement.
• Cultural measurement is an ongoing process.
• Measure and observe how the culture and behavior align.
• Leadership styles largely define culture.
Best Practices for Measuring Company Culture

9. After measuring your culture, you may notice that it is misaligned with your core values, vision, and
organizational objectives. This misalignment should signal to leadership that the culture has become or will
hinder achieving the organization’s strategic objectives.
This is a good moment to start planning your cultural transformation process.
This means realigning the culture to the organization’s vision, mission, and core values to achieve its strategic
objectives.
Cultural transformation enables you to foster a work environment where your employees are empowered to
do their best work.
Cultural Misalignment

10. Thank You!