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The Viral Loop - Workshop given at Social Media World Forum as part of the Facebook Developers Garage London

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Nudge Social Media
Nudge Social Media

Toby Beresford from Nudge signposts some of the key terms and thinking and ways in which apps on Facebook create effective viral loops.

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Viral Loop Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nudge Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],‘ Buzz!’ the friend quiz, created on Facebook by Nudge for Sony Playstation, reached out to Facebook users who had never heard of the video game.
What is a viral loop? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a daily loop? ,[object Object],[object Object],[object Object]
Facebook now 400m Active Users globally & growing ,[object Object],*Source: Facebook internal data, Sep 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days Jan 2010 400+m
Facebook’s Global audience continues to grow ,[object Object],USA 94m Netherlands 1.6m Hungary 500k Australia 7m NZ 1.2m 1.5m 2m Czech Egypt 4.8m India 400k Romania 2m Egypt Germany 4.8m *Source: Facebook internal data, Oct 2009 France 13.7m Ireland 1m Turkey 15m Italy 12m Russia 760k Sweden 3m Austria 1m Swiss 1.7m Finland 1.3m Portugal 866k Belgium 2.8m Norway 2m Greece 2m Denmark 2.2m UK 22m Spain 7.3m
Over 20m Active users in the UK ,[object Object],Source: Facebook internal data, Aug 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days 20m
Facebook itself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fast Viral Loops ,[object Object],[object Object],[object Object]
Tango Head Masher 3000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But, did we use all the viral loops? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Loop – ways to get it moving ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reciprocation ,[object Object],[object Object]
Competition ,[object Object],[object Object]
Benchmarking ,[object Object],[object Object],[object Object],[object Object]
Shared Opportunity ,[object Object]
Maintain Engagement with Daily Loops ,[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Loop Analysis of Application X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who to check out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NUDGE SOCIAL MEDIA ,[object Object],[object Object],[object Object],Facebook.com/NudgeSocialMedia [email_address] Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 28 Poland St W1F 8QP Web : www.nudgesocialmedia.com   “ dedicated social media experts” – Inside Facebook  

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The Viral Loop - Workshop given at Social Media World Forum as part of the Facebook Developers Garage London

  • 1. Viral Loop Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford
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Editor's Notes

  1. We have seen rapid growth over the last 18 months and are now at a over 112million active users world wide. Second only to Myspace in the US.... And Myspace as seen little growth in the last year.